Cold call on "warm" companies: You will reach prospects early in their buying cycle.
Why wait until leads communicate to you or identify, as prospects have already visited your website?
Your website is omnipresent in your Marketing:
- On all your printed or digital communications your website is mentioned.
- All your advertising invites to visit your website for more information.
- Increasingly Business Decision Makers gather information from the Internet
- Managers prefer the "On Demand" information from the Internet, instead of visiting trade shows or participating in conferences
- Online information is more convenient and timely than trade magazines
As only 2-3% of website visitors will submit contact information, you are missing 97% of potential sales.
Marketing and Sales will collect or generate less leads than it used to be. This means:
- Less potential Sales.
- Sales have no clue, what company to contact and what to communicate about.
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Allowing at the same time to: Reduce significantly costs for Lead Generation, Sales and Maintaining Customers.
Just ask yourself: Who is visiting your website right now ?If you would know, your Website could become a Lead generating Machine !
Your Website would no longer be just a display of products and services.
Find out what visitors find interesting on your Website.
Get a good reason to call your visitors after identifying and knowing their interest or needs.
Cold calling on warm companies:
Just call (or email) those companies which:
- Have visited your website.
- You have qualified as lead based upon website visit data and information retrieved from the Internet.
The fusion of Web Analytics and CRM: combining the visits and communications for identifying your visitors, becoming: Computer Assisted Selling instead of CRM.
Connecting Contacts from the CRM with Visitors from the Web into your funnel.
Customer Relationship Management integrated with your email system
Reach and capture prospects early in their buying cycle.
There are more potential leads visiting your website than those who register their contact details.
Allowing your sales staff to take advantage of the knowledge about your website visitors.
Grab the trails the potential leads leave by visiting your website. More
Rediscover your Customers and their needs on your website. Get Sales Staff reasons to call their Customers again, when the time is right, by seeing their interests in products or services. More
Discover ex-customer visiting your site again. They sure will have a good reason for looking into your website again.
Get Sales Staff reasons to call their Ex-Customers or Missed Customers. More
Find out what your competitors are looking for on your website. It can be an indication of opportunity. More
Financiers - Bankers - Investors - AnalystsWho What When Why on your website. Know them before they make a move. More
Media & PressMonitor Media such as Newspapers, Editorials, TV, Bloggers. More
Limit your efforts for Cold Calling
Instead of addressing all your potential customers, by emails or telephone calls (Cold Calls), using LEADSExplorer you can limit your efforts for Lead Generation by addressing only those companies, who have visited your website.
Less efforts, however much more efficient Lead Acquisition, thus less costs.
Markets are all three things: Transactions, Conversations & Relationships
LEADSExplorer will allow improving on all three (the totality of negotiations):
- Conversations: visit and search knowledge and Internet Data Mining
- Relationships: timely conversations with appropriate content
- Transactions: resulting from the precedent two.
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