Unbounce pricing: what a five-seat team pays, and what traffic adds

If five of you need logins, Unbounce Optimize is your plan. It lists $249 a month on monthly billing. Yearly billing brings it to $187.

Smaller plans hold fewer people. Starter and Build seat one person, and Experiment seats three. Agency starts at five seats, from $349 a month on annual billing only.

Optimize also adds AI traffic routing and 80,000 AI credits. Experiment has no AI routing and 40,000 credits. You pay for that routing whether or not you use it.

The card price is only where your bill starts. Visits past your plan’s cap carry an $80 fee per block. Your plan renews by itself, and cancelling returns no money. Your first 14 days are free.

Run one page for a small shop? You may pay for more than you use. Run paid campaigns for a team? Read the traffic line before the card price.

Pick your plan by seats first and visits second. The rest of your bill follows from those two.

Five seats put you on Optimize, and visits are the cost that grows

Unbounce sells no extra seat on its pricing page. To add a sixth person, you move up a tier. Concierge lists 15 users, with custom pricing from sales.

Agency has no monthly price. Weigh it against Optimize on yearly billing, which is the fairer match.

Agency’s traffic starts at the cap Optimize has. What it adds is root domains, starting at 10 against 3 on Optimize. It adds AI credits, starting at 100,000, above what Optimize holds.

You also get implementation services and a dedicated customer success manager. A listing in the agency partner directory comes too.

If you run no client work, skip Agency.

What pushes the bill past the plan’s price

The card price covers a plan’s limits and nothing above them. Four things push it higher.

• Visits over the cap. Starter allows up to 500 visits, Build 20k, Experiment 30k and Optimize 50k. Unbounce’s terms, dated November 10 2025, say “the overage fee is $80 per additional 10,000 visits or part thereof”. The terms are the one place Unbounce prices overage.
• A bigger plan for more seats. Seats come with the tier. A sixth user means the next plan up.
• AI credits. Credits are capped per plan. Unbounce’s pricing page gives no price for extra credits, so you cannot budget a top-up.
• Concierge commitments. Concierge plans “require a minimum commitment of one (1) year”. Unbounce lists no Concierge price.

“Or part thereof” matters. Say a campaign sends Optimize one visit over its cap. That single visit starts a new block, and you pay the fee in full.

Every plan includes unlimited conversions, unlimited subdomains, templates, free hosting and customer support. Conversions are unlimited and visits are not. That is why the traffic cap is the number to watch.

Unbounce gives no figure for what a typical campaign sends. Count your own visits from your last campaign before you choose a tier.

Your plan renews on its own, and cancelling refunds nothing

Unbounce’s terms renew you automatically and refund nothing. In its words:

1. Automatic renewal. “Your Subscription Plan will automatically renew for an additional Subscription Period unless you cancel.”
2. A cancellation deadline. “Cancellations must be completed at least one (1) day prior to the end of your then-current Subscription Period, whether monthly or annual.” On monthly billing, your last day to cancel is the day before the next charge.
3. No refunds. “No credits and/or refunds will be issued for subscription cancellations.” Unbounce’s terms give no refund window.
4. Price changes with notice. “These prices/rates shall be communicated a minimum 30 days in advance before your renewal/term starts.”

Miss the deadline and you pay for another period. Unbounce promises no refund for it. Read renewal notices the day they arrive.

The free trial is the one stretch where leaving costs nothing. Use it to test your real pages and your real traffic.

Starter publishes, Build adds code, Experiment tests, Optimize routes traffic

Name the job first and the plan follows.

Starter, $29 a month, for a first page. Starter lists the hybrid builder and 5 pages. Traffic runs up to 500, with one user and one root domain. It includes 4,000 AI credits, an MCP server, AI copywriting and lead gen forms.

That low ceiling suits one or two pages. It does not suit paid campaigns.

Build, $99 a month, for one marketer with many pages. Build adds unlimited pages, custom scripts and pixels, custom code, custom styling and 1000+ integrations. It keeps one user and one root domain. Traffic runs up to 20k, with 30,000 AI credits.

If you need tracking pixels on many pages, this is your plan.

Experiment, $149 a month, for the first team that tests. A/B testing starts here, with unlimited A/B testing and unlimited variants. It adds manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights and reporting.

Experiment includes three users, two root domains and traffic up to 30k. AI credits are 40,000.

Optimize, for five seats and automated routing. Optimize adds AI traffic routing, page scheduling, advanced triggers, industry benchmarking and audience insights. It lists five users, three root domains and 80,000 AI credits.

Choose it when five people need logins. Choose it too when you want the tool to route traffic.

Agency, for client work. Unbounce describes Agency as a plan for campaigns across multiple teams and clients. It starts at five users and ten root domains.

Build has a catch. It does not test. If you pick Build for its price, you find split tests one plan up.

Leadpages beats Unbounce on overage, and Unbounce beats it on three seats

Another tool wins when it holds your seats for less or drops the overage line. Leadpages and Landingi price the same jobs on monthly billing.

Your need	Unbounce	Rival
Three seats and testing	Experiment	Leadpages Optimize, $199, 3 seats
One seat, many pages	Build, $99, 30,000 AI credits	Leadpages Grow, $99, 1 seat, 40,000 AI credits
Mid-size traffic	Optimize, $249, 50k visits	Landingi Scale, $299, 100,000 visits a month

Leadpages Optimize costs more than Unbounce Experiment for the same three seats. That is the clear Unbounce win. If you need a team of three that tests, Unbounce lists the cheaper price.

Leadpages wins on risk. It lists no traffic overage fees, and Unbounce charges per extra block of visits.

New Leadpages accounts get a seven-day money-back guarantee. Unbounce gives 14 days of trial and no refund. On AI credits, Leadpages Grow matches Build’s price and lists more.

Pick Leadpages if your traffic swings and a surprise bill would hurt. See the Leadpages pricing page for its top-up packs, from $2.50.

Landingi Optimize lists the same $149 as Unbounce Experiment. It lists 30,000 visits a month and a 14-day trial. Landingi’s list shows visits and credits but no seat count. Check seats with Landingi before you buy.

Landingi Scale costs more than Unbounce Optimize and lists the larger visit allowance. The Landingi pricing page has its extra-domain and credit packs.

For the whole category, see the landing pages hub. If you want to leave Unbounce, the Leadpages alternatives page is a start.

Nine of the ten newest Trustpilot reviews give Unbounce one star

Trustpilot lists Unbounce at 1.9 from 180 reviews as of 2026-11-05. Of the ten newest, nine are one star and one is four stars.

Reviewers raise five kinds of complaint:

• Billing after cancelling. A review dated 2026-04-04 says billing went on for 4 months after cancelling. One dated 2025-04-14 says two months were charged after use stopped. Then Unbounce refused a refund.
• Refund refusals. A review dated 2025-04-28 says Unbounce refused a refund on a same-day payment.
• Price rises. A review dated 2025-06-03 says prices rose 3X. One dated 2025-02-17 says the price jumped, and a cancel attempt still billed in full.
• Cost against rivals. Two reviews, dated 2026-06-23 and 2025-09-09, say cheaper tools exist.
• Builder and support. A review dated 2025-10-14 calls the new builder stiff. One dated 2025-02-18 calls support slow.

The four-star review, dated 2026-01-25, calls the price reasonable and the pages clean and modern.

If you pay monthly, put your cancel date in your calendar. The billing complaints start where that date is missed.

An r/marketing post asks why to pick Unbounce over HubSpot’s native landing pages. If you already use HubSpot, ask yourself that first.

Start the trial, count your seats and visits, and cancel a day early

Run the trial on your real traffic and buy the plan that holds your seats. Set a renewal reminder, and price Leadpages first if overage worries you.