Cost per lead calculator
Enter what you spent and the leads it brought. The answer updates as you type.
How it works
Cost per lead is your spend divided by the leads it brought. Cost per customer divides that again by the share of leads that buy. A close rate of 10 percent means ten leads for each customer.
Both figures use only what you type. Nothing is stored or sent anywhere. There is no form to fill in.
Frequently asked questions
What is a good cost per lead?
There is no single good figure. It depends on what a customer is worth to you. Work out what you can pay for a customer. Divide that by the leads it takes to win one.
What should count as spend?
Count everything the leads cost in the period. That means ad spend, the tools that captured them and any agency fee. Leave one out and the figure looks better than it is.
Why does the close rate matter?
A cheap lead that never buys costs more than a dear lead that does. Divide by the close rate to get what a customer costs. Compare that with what a customer pays you.