What landing page builders cost: five lead capture picks
Every tool on this desk, checked 2026-11-05
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| OptinMonster | $9/mo Basic | 2,500 impressions, 1 sites | Not listed | 14 days | Yes |
| Unbounce | $22/mo Starter | 4,000 credits | 14 days | None | None |
| Leadpages Alternatives | $23/mo Pro | 12,000 credits | 7 days | 7 days | None |
| Landingi | $24/mo Build | 2,500 credits, 2,000 visitors | 14 days | Not shown | None |
| Tidio | $24.17/mo Flows | Not listed | 7 days | None | Yes |
| Typeform Alternatives | $28/mo Basic | Not listed | 14 days | None | None |
| WhatConverts | $30/mo Call Tracking | Not listed | 14 days | 30 days | None |
| Jotform Review Alternatives | $34/mo Bronze | Not listed | None | 30 days | Yes |
| CallRail Alternatives | $50/mo Lead Tracking | 250 call minutes | 14 days | See terms | None |
| Instapage Review | $79/mo Create | 15,000 visitors | 14 days | None | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
OptinMonster Basic
$9 a month, billed yearly
- Credits
- Not listed
- Visitors
- Not listed
- Impressions
- 2,500
- Sites
- 1
- Users
- Not listed
- Free trial
- Not listed
- Refund
- 14 days
- Free plan
- None
Start at $9 a month and you sit far below Instapage's $79 starting price. After buying, you get 14 days to ask for your money back. You can test the free plan first, on 500 impression credits.
The catch is year two. Basic renews at $210 a year, against the $108 you pay today. Renewals are not eligible for refunds. Budget for the $210, not the $108.
- Best if
- You want the smallest yearly bill and are sure of the annual commitment.
- Skip it if
- You need monthly billing, or you expect year two to match year one.
Unbounce Starter
$29 a month, billed monthly
$22 a month billed yearly
- Credits
- 4,000
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- 1 included
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
Monthly billing at $29 gets you one seat and 4,000 credits. Landingi Build charges the same $29 monthly for 2,500 credits. You can try Unbounce free for 14 days.
The catch is traffic. Each extra 10,000 visits adds an $80 overage fee. Part of a block counts as a block. Cancel a day before the period ends, and expect no refund.
- Best if
- You want to launch a first landing page on monthly billing.
- Skip it if
- Your traffic may pass the plan's visit limit, or you want a refund after cancelling.
Tidio Free Plan
Free
- Credits
- Not listed
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- Not listed
- Free trial
- 7 days
- Refund
- None
- Free plan
- Yes
Stay at $0 as long as you like. Starter, the first paid step, costs $24.17 a month. Jotform also has a free plan, but its first paid step costs $34.
The catch is the terms. Tidio owes you no refund for any reason. It may upgrade your account if your use passes the plan. Its trial runs 7 days.
It is a chat and flows tool, not a page builder.
- Best if
- You want to capture leads free and learn the first paid price.
- Skip it if
- You need a refund guarantee, or a plan that never upgrades itself when usage grows.
Landingi Build
$24 a month, billed yearly
$29 on monthly billing
- Credits
- 2,500
- Visitors
- 2,000 a month
- Impressions
- Not listed
- Sites
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- Not listed
- Free plan
- None
You get 14 days free to build and publish a page, against Tidio's 7. After that, Build costs $29 a month on monthly billing. Pay yearly and it costs $24 a month. It includes 2,500 credits.
The catch is the add-ons. A second domain costs $5 a month. Extra credits are pay-as-you-go, from $15 for 5,000. Landingi's terms give no refund window.
- Best if
- You want two weeks to build and publish a page before paying.
- Skip it if
- You want a free plan afterward, or you need several domains on one low bill.
WhatConverts Call Tracking
$30 a month
- Credits
- Not listed
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
You get 30 days to ask for a refund, against OptinMonster's 14. Call Tracking costs $30 a month and includes a 14-day trial.
The catch is scope. It tracks calls and builds no pages.
Usage fees, like extra numbers at $2.50 each, are not refundable under any circumstances. White label adds $50 a month. You pay until your subscription term ends.
- Best if
- You send paid traffic to landing pages and want each lead's source tracked.
- Skip it if
- You want a page builder in the plan, or expect usage refunds.
Five needs get five picks, and a tie goes to the cheaper plan
You want to capture leads from landing page traffic. Five needs cover it. You may want the lowest first bill or the lowest monthly bill. You may want a free plan, the longest trial or the longest refund window.
Each tool appears once, on its cheapest plan that meets the need.
Entry prices leave out renewals, limits and what the tool does
Your traffic and your offer decide who signs up. Open each tool’s templates before you pay.
Entry prices often need yearly billing, a minimum term or a usage cap. Vendors put renewals, overage fees and add-ons in their terms. Check them in the pricing table before you pay.
Tools here differ in kind. Some build pages, some run chat, and some track calls. If you need a page builder, browse alternatives or reviews.
Start on the monthly-billing pick if you won’t commit to a year. Take the cheapest-entry pick only if you can budget for its renewal.
Frequently asked questions
What is the cheapest landing page builder?
OptinMonster Basic is the cheapest paid plan, at $9 a month billed yearly. The next lowest starting price is Unbounce's $22 a month. Leadpages follows at $23.
Is there a free landing page or lead capture plan?
Yes, Tidio has a free plan you can stay on. Its paid plans start at $24.17 a month. OptinMonster also has a free plan, with 500 impression credits. The vendors' pages give no other limits for any free plan.
Which landing page builder has the longest free trial?
Landingi gives you 14 days free. Five rivals also give 14 days: Unbounce, WhatConverts, Typeform, CallRail and Instapage. If you want less, Tidio and Leadpages give 7.
Which tool gives the longest refund window?
WhatConverts gives you 30 days to ask for a refund, at $30 a month. OptinMonster gives 14 days. At Unbounce, you get no credits or refunds for cancellations.
Sources
Show all 20 sources
- CallRail, : plan details and prices and terms
- Instapage, : plan details and prices and terms
- Instapage, : terms
- Jotform, : plan details and prices and terms
- Jotform, : terms
- Landingi, : plan details and prices and terms
- Leadpages, : terms
- Leadpages, : plan details and prices and terms
- OptinMonster, : plan details and prices and terms
- OptinMonster, : terms
- Tidio, : plan details and prices and terms
- Tidio, : terms
- Typeform, : terms
- Typeform, : terms
- Typeform, : plan details and prices and terms
- Unbounce, : plan details and prices and terms
- Unbounce, : plan details and terms
- WhatConverts, : plan details and terms
- WhatConverts, : plan details and prices and terms
- WhatConverts, : terms