What B2B contact data costs: five picks
Every tool on this desk, checked 2026-11-05
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| NeverBounce | $8 Pay as you go | 1,000 credits | Not listed | None | None |
| Snov.io | $29.25/mo Starter | 1,000 credits | 7 days | None | None |
| RocketReach Review | $33/mo Essentials | Not listed | Not listed | Not shown | Yes |
| Hunter | $34/mo Starter | 2,000 credits | Not listed | None | Yes |
| Lusha Review | $37.45/mo Starter | 400 credits | Not listed | None | Yes |
| ZeroBounce | $39 Pay-As-You-Go | 2,000 credits | Not listed | 30 days | Yes |
| Apollo Review | $49/mo Basic | 30,000 credits | 14 days | None | Yes |
| UpLead | $74/mo Essentials | 170 credits | 7 days | None | Yes |
| Clay | $167/mo Launch | Not listed | 14 days | None | Yes |
| Cognism | No public price | Not shown | Not listed | Not shown | Not shown |
| Seamless.AI Review | No public price | Not shown | Not listed | None | Not shown |
| ZoomInfo Review Alternatives | No public price | Not shown | Yes | Not shown | Not shown |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Snov.io Starter
$29.25 a month, billed yearly
$39 on monthly billing
- Credits
- 1,000
- Users
- Not listed
- Free trial
- 7 days
- Refund
- None
- Free plan
- None
You pay $29.25 a month on annual billing, or $39 month to month. Hunter Starter costs $34 on annual billing and includes 2,000 credits. Snov.io includes 1,000.
If LinkedIn outreach is part of your plan, budget more. Each LinkedIn account slot costs $69 a month on top. Subscription fees are non-refundable, so the 7-day trial is your only free test. Count the slots before you call this the cheap option.
- Best if
- You want the lowest monthly bill and can live with 1,000 credits.
- Skip it if
- You need a free plan to fall back on, or plan LinkedIn outreach.
Hunter Starter
$49 a month, billed monthly
$34 a month billed yearly
- Credits
- 2,000
- Users
- Unlimited
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
If you pay month to month, Hunter Starter costs $49 and includes 2,000 credits. Apollo Basic costs $65 a seat monthly, so Hunter is cheaper for one user. Annual billing cuts Hunter to $34.
Extras add up fast. 1,000 search credits cost $50, and 1,000 verification credits cost $11. Hunter's terms give no refunds, whatever the reason. Cancelling takes effect at the end of your billing period.
- Best if
- You want to pay month to month and need 2,000 credits.
- Skip it if
- You expect a refund after cancelling, or you will need extra search credits often.
RocketReach Free account
Free
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- Not listed
- Free plan
- Yes
You start at $0 with no credit card. Snov.io has no free plan. Its cheapest plan costs $29.25 a month on annual billing.
The catch is the blank.
RocketReach lists no credit count for the free account. You cannot size it before you sign up. Paid plans prepay a year or a month, and cancelling takes effect the following term. Test the free account on a short list first.
- Best if
- You want to start at no cost and judge the data on your own list.
- Skip it if
- You need a stated free credit allowance to judge the plan before you sign up.
Apollo Basic
$49 a month, billed yearly
$65 on monthly billing
- Credits
- 30,000
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
You get 14 days free, double Snov.io Starter's 7. Apollo Basic includes 30,000 credits. It costs $65 a seat monthly, or $49 on annual billing.
The catch is the term. Apollo's terms say subscriptions are non-cancelable during the term, and payments are nonrefundable. Renewal is automatic unless you give 30 days' written notice. Use the 14 days to test before you pay.
- Best if
- You want two weeks to test a seat-based plan before paying.
- Skip it if
- You want a refund if the data disappoints.
ZeroBounce Pay-As-You-Go
$39 pay as you go
- Credits
- 2,000
- Users
- Not listed
- Free trial
- Not listed
- Refund
- 30 days
- Free plan
- Yes
You get 30 days to ask for a refund, and Hunter's terms give none. ZeroBounce Pay-As-You-Go costs $39 for 2,000 credits.
The terms also call all credit prepayments final and non-refundable. The two statements conflict, so ask support in writing before you buy.
Each successful Email Finder query uses 20 credits. Finder-heavy work drains the allowance fast.
- Best if
- You want 30 days to ask for a refund and will check the terms first.
- Skip it if
- You need a refund on prepaid credits without reading the clause that limits it.
Five needs get five picks, and a tie goes to the cheaper plan
You shop for contact data on five needs. They are price, monthly price, free start, trial and refund. Each pick answers one need.
Every tool wins one need at most. A pick needs its own price guide here, so a tool without one stays out.
Compare every tool on the pricing hub. Read how we capture prices first. Browse the data page for dated prices.
Prices cannot tell you whose data is more accurate
A price does not say what a credit buys. A bigger credit count is not a bigger result.
Units differ too. Some plans charge per seat, some per account and some by prepaid credits. Billing moves the figure again: one number monthly, a lower one for a year.
Fees outside the plan sit in the terms. Refund wording can differ from the plan page. Some vendors publish no price at all, so ask them before you assume.
Accuracy and coverage of your market never show in a price. Start on a free account with a sample of your own list. Use a trial to test before you commit to a term.
Frequently asked questions
What is the cheapest B2B data provider plan?
Snov.io Starter is the cheapest subscription of the tools we price. If you buy credits once instead, NeverBounce's $8 pay-as-you-go pack costs less.
Is there a free B2B contact data plan I can stay on?
Yes. Six tools give you a free plan. They are RocketReach, Hunter, Lusha, ZeroBounce, Apollo and Clay.
Which B2B data provider has the longest free trial?
Apollo and Clay both list 14 days, the longest trials we price. Snov.io and UpLead list 7 days. Because Apollo's terms bar cancelling mid-term, decide inside the trial.
Which B2B data provider gives the longest refund window?
ZeroBounce gives you 30 days to ask for a refund, the longest window we price. Its terms also call credit prepayments final, so confirm with support first. Hunter, Apollo and Snov.io refuse refunds on paid plans.
Sources
Show all 21 sources
- Apollo, : plan details and prices and terms
- Apollo, : terms
- Clay, : terms
- Clay, : plan details and prices and terms
- Cognism, : terms
- Hunter, : plan details and prices
- Hunter, : terms
- Lusha, : terms
- Lusha, : plan details and prices
- NeverBounce, : plan details and prices
- NeverBounce, : terms
- RocketReach, : plan details and prices and terms
- Seamless.AI, : terms
- Seamless.AI, : terms
- Snov.io, : plan details and prices and terms
- Snov.io, : terms
- UpLead, : plan details and prices and terms
- UpLead, : terms
- ZeroBounce, : plan details and prices
- ZeroBounce, : terms
- ZoomInfo, : terms