Leads Explorer CRM picker
Price table

What lead-generation software costs: every tool in one table

Editorial ·

Low-poly illustration of an open ledger landscape receding to a horizon

Every tool, every price, checked 2026-11-06

Tool Desk From Includes Free trial Refund Free plan
HubSpot Review Alternatives CRM and agency $7/mo Content Hub Starter Not listed Not listed None Yes
Zoho CRM Review CRM and agency $7/mo Bigin Express Not listed Yes 45 days Yes
NeverBounce Contact data $8 Pay as you go 1,000 credits Not listed None None
Brevo Review Alternatives Email marketing $8.08/mo Starter 5,000 emails, 500 contacts Not listed None Yes
Close CRM and agency $9/mo Solo 500 credits 14 days 30 days None
Freshsales CRM and agency $9/mo Growth Not listed 21 days None None
OptinMonster Capture and tracking $9/mo Basic 2,500 impressions, 1 sites Not listed 14 days Yes
Constant Contact Review Alternatives Email marketing $10.20/mo Lite Not listed Yes 30 days None
MailerLite Review Email marketing $10.80/mo Comfort 5,000 emails, 500 contacts 14 days 30 days Yes
monday CRM Review CRM and agency $12/mo Basic 1,000 contacts 14 days 30 days None
AWeber Alternatives Email marketing $12.50/mo Lite Not listed 14 days Not shown None
Mailchimp Review Alternatives Email marketing $13/mo Essentials Not listed 14 days 60 days Yes
Pipedrive Review Alternatives CRM and agency $14/mo Lite Not listed 14 days None None
ActiveCampaign Review Alternatives Email marketing $15/mo Starter 10,000 emails, 1,000 contacts 14 days 30 days None
GetResponse Email marketing $15.58/mo Starter Not listed 14 days None None
Klaviyo Review Alternatives Email marketing $20 Email 5,000 emails, 500 contacts Not listed None Yes
Unbounce Capture and tracking $22/mo Starter 4,000 credits 14 days None None
Leadpages Alternatives Capture and tracking $23/mo Pro 12,000 credits 7 days 7 days None
Landingi Capture and tracking $24/mo Build 2,500 credits, 2,000 visitors 14 days Not shown None
Tidio Capture and tracking $24.17/mo Flows Not listed 7 days None Yes
Mailshake Cold email $25/mo Starter 1,500 emails None None None
Typeform Alternatives Capture and tracking $28/mo Basic Not listed 14 days None None
Woodpecker Cold email $29/mo LinkedIn Not listed 14 days 3 days None
Snov.io Contact data $29.25/mo Starter 1,000 credits 7 days None None
WhatConverts Capture and tracking $30/mo Call Tracking Not listed 14 days 30 days None
Smartlead Cold email $32/mo Base 6,000 emails, 2,000 contacts Yes None None
Kit Alternatives Email marketing $33/mo Creator 1,000 contacts 14 days None Yes
RocketReach Review Contact data $33/mo Essentials Not listed Not listed Not shown Yes
Hunter Contact data $34/mo Starter 2,000 credits Not listed None Yes
Jotform Review Alternatives Capture and tracking $34/mo Bronze Not listed None 30 days Yes
Saleshandy Cold email $34/mo Starter 1,500 credits 7 days 10 days None
Attio CRM and agency $35/mo Plus Not listed 14 days None Yes
Lusha Review Contact data $37.45/mo Starter 400 credits Not listed None Yes
Instantly Cold email $37.60/mo Growth 5,000 emails, 1,000 contacts Not listed None None
ZeroBounce Contact data $39 Pay-As-You-Go 2,000 credits Not listed 30 days Yes
Apollo Review Contact data $49/mo Basic 30,000 credits 14 days None Yes
Reply.io Cold email $49/mo Email Volume 1,000 contacts 14 days None None
CallRail Alternatives Capture and tracking $50/mo Lead Tracking 250 call minutes 14 days See terms None
lemlist Cold email $55/mo Email 50,000 emails 14 days None None
PhantomBuster Cold email $56/mo Start 500 credits, 5 automations 14 days See terms Yes
Dripify Cold email $59/mo Pro 100 credits 7 days See terms None
UpLead Contact data $74/mo Essentials 170 credits 7 days None Yes
Expandi Cold email $79/mo Business Not listed 7 days None None
Instapage Review Capture and tracking $79/mo Create 15,000 visitors 14 days None None
GoHighLevel Review Alternatives CRM and agency $97/mo Starter Not listed 14 days None None
Clay Contact data $167/mo Launch Not listed 14 days None Yes
Keap Review CRM and agency $320/mo Platform Not listed Yes 90 days None
Cognism Contact data No public price Not shown Not listed Not shown Not shown
Seamless.AI Review Contact data No public price Not shown Not listed None Not shown
ZoomInfo Review Alternatives Contact data No public price Not shown Yes Not shown Not shown

From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.

Cheapest way in

HubSpot Sales Hub Starter

$7 a month

Credits
500
Users
Priced per user
Free trial
Not listed
Refund
None
Free plan
Yes

If you buy one seat, $7 a month beats Freshsales Growth. That one costs $11 per user monthly.

The catch is the allowance. Each seat includes 500 HubSpot Credits. Use more and you pay overages at catalog rates.

You also cannot cancel before your term ends. Payments are non-refundable. To leave, turn off auto-renew in your account first.

Best if
You buy for one seat or a few and want the lowest paid price.
Skip it if
You need one flat price for a whole team, since this price is per seat.
See HubSpot's pricing Plans and fine print
Free to start

Zoho CRM Free

Free

Credits
Not listed
Users
3 included
Free trial
Yes
Refund
45 days
Free plan
Yes

Three seats, $0, no end date. HubSpot's free tools also cost $0, but cover 2 seats.

If you outgrow it, the first paid step is Zoho CRM Bigin Express. It costs $9 per user monthly, or $7 on yearly billing.

The catch is the climb after that: $20 per user monthly on Standard. Zoho's page gives no figure for the free plan's caps. Test them before you build around it.

Best if
You want to start at $0 with three seats.
Skip it if
You want the step up to be Zoho CRM itself. The cheapest paid plan is Bigin Express.
See Zoho CRM's pricing Plans and fine print
Longest free trial

Freshsales Growth

$9 a month, billed yearly

$11 on monthly billing

Credits
Not listed
Users
Priced per user
Free trial
21 days
Refund
None
Free plan
None

Use the 21 days to test Growth with your whole team before you pay. Growth costs $11 per user monthly, or $9 on yearly billing. Pipedrive's trial lasts 14 days.

The catch starts after the trial. Payments are non-refundable. You cannot cut seats or downgrade mid-term. Ten seats cost $110 a month on monthly billing.

Best if
You want the most days to try a CRM before paying.
Skip it if
You want a plan that stays free, because a trial ends.
See Freshsales's pricing Plans and fine print
Longest refund window

Keap Platform

$320 a month, billed monthly

Credits
Not listed
Users
2 included
Free trial
Yes
Refund
90 days
Free plan
None

You get 90 days to ask for your money back on a $320 plan. Zoho CRM gives 45 days on its paid plans. Two users come with the plan.

The catch is the contract. Quit before a one-year term ends and Keap bills $299. Extra users cost $39 a month each.

Texts beyond your allowance cost $0.015 each. To cancel, you call support at least 10 days before your next invoice.

Best if
You want a long window to back out after paying.
Skip it if
You might leave within a year, since early exit carries a fee.
See Keap's pricing Plans and fine print

Shop on one need: price, free plan, trial or refund

You usually buy a CRM for one reason. The picks answer four needs, each with its own measure.

Lowest paid price ranks the cheapest paid plan. Free plans rank on seats. Trials rank on days, and so do refund windows.

Each tool appears once. When two tie, the vendor with the cheaper paid plan wins. After that, the alphabet decides.

A listed price skips seats, contacts and renewal terms

Headline prices rarely say how many seats, contacts or sends they cover. Per-seat and flat prices do not compare head to head. Renewal terms and extra-seat fees sit outside the number you see.

Open the CRM picker to narrow the field first. Read each tool in depth in the CRM hub.

Match your one need to its pick. Then price your team size in the true cost tool before you pay.

Where to next

CRM and agencyPlatforms for customers and clientsEmail marketingSenders priced by list sizeContact dataLists, credits and who shows a priceCold emailSenders and LinkedIn toolsCapture and trackingLanding pages, forms, chat and callsCRM pickerYour team size and budget against every price.How we check pricesWhere each price comes from, and when we check it again.

Frequently asked questions

What is the cheapest CRM with a paid plan?

Sales Hub Starter from HubSpot starts lowest. Its $7 buys one seat with a monthly bill.

Is there a CRM I can use free without a time limit?

Yes. Zoho CRM Free never expires. If you upgrade and regret it, Zoho refunds paid plans in the first 45 days.

Which CRM gives the longest money-back window?

Keap's Platform plan comes with a 90-day money-back guarantee, at $320 billed monthly. Close gives 30 days.

Will a CRM cost more than the price I see?

Yes, on Keap. Calls past your allotment cost $0.01 a minute. Check usage fees before you scale up.

Can a CRM raise its price when my plan renews?

HubSpot can. It renews your plan on its own. At renewal it can raise you to list price.

Sources

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