Instantly pricing: your contact list sets the plan

Instantly Growth costs $47 a month. Your contact list decides whether you stay on it. The plan stops at 1,000 uploaded contacts. Past that, you move up a plan.

Instantly prices by contacts and emails, not by seat. Your team size changes nothing. Your list size changes everything.

Three catches sit behind the sticker price. Every fee is non-refundable under Instantly’s terms. Instantly can raise fees when a plan renews. A separate tab sells credit packs on top of your plan.

Instantly gives you no trial length and no refund window. Woodpecker and Saleshandy give both. If your list is small, Smartlead Base costs less and holds more contacts.

If you send for a living, read the terms before you pay. They decide what a mistake costs you. For more tools in this category, try the cold email hub. To price the extras a card leaves out, use the true cost calculator.

Your contact list sets the plan, and credit packs push the bill past it

Growth stops at 1,000 uploaded contacts and 5,000 emails a month. At $107, Hypergrowth allows 25,000 contacts and sends 125,000. Light Speed, at $358, allows 100,000 contacts and sends 500,000. Each step raises both caps together.

Pick the plan whose contact cap your list fits under. A freelancer with 800 prospects fits Growth. An agency that loads 20,000 contacts needs Hypergrowth. At 40,000 contacts, you need Light Speed.

Instantly’s plan cards show no seat count. Your bill is the same at any team size.

The comparison grid has an “Invite team members” row. Instantly’s text does not say which plan carries it. Check before you count on it.

Unlimited email accounts and unlimited warmup come with Growth and Hypergrowth. Light Speed adds bigger caps and a feature called SISR System. If you run many inboxes, Instantly’s FAQ says you can connect and warm any number.

Need more than the top caps? The FAQ says you can upgrade. It also points to Lead Finder for prospects. Instantly’s plan cards list no price for it.

What pushes the bill past the plan price

The sticker price is the floor. Three things can add to it.

1. Credits. Packs sit on their own tab. Growth Credits give 1,500 credits a month for the price of the Growth plan. Hyper Credits cost $197 a month for 10K credits. Instantly does not say what one credit buys. You cannot size your use from its page.
2. Overage. If you go over, you are invoiced “in accordance with the then-current overage fee rates in arrears”. Instantly prints no rate. You learn it from the invoice.
3. A higher tier. Passing a contact cap forces the next plan. Growth to Hypergrowth is the first jump.

On yearly billing, the three plans drop to $37.6, $85.58 and $286.3 a month. Instantly states no yearly total. Work out the cash you lock in before you choose yearly.

The terms: no refund, automatic renewal, higher price at renewal

Instantly’s terms put one line on every plan: “ALL FEES PAID UNDER THIS AGREEMENT ARE NON-REFUNDABLE AND NON-CANCELLABLE”. They give no refund window and no contract term.

You can still stop. You can end a paid self-service plan at any time. Access continues “through the end of the subscription plan for which Subscriber has paid”. The unused part is not returned.

Renewal is automatic. The plan “will be automatically renewed thereafter on the same basis”. A monthly plan renews monthly.

On price, Instantly “may increase the applicable Fees upon the commencement of any Renewal Order Term”. Today’s price is no promise for the next term.

Two habits follow. Cancel before the renewal date, because a paid period is gone. Buy monthly first if you are testing. A yearly payment locks more cash behind a no-refund rule.

Do not plan around a trial. Instantly prints none.

Growth suits one sender, Hypergrowth an agency, Light Speed a big list

Instantly lists these features under each plan.

• Growth. Unlimited email accounts and warmup, 5,000 emails a month and chat support. It suits a freelancer or founder testing a small list.
• Hypergrowth. The same unlimited accounts and warmup. You add premium live support and a built-in CRM with Unibox. It suits an agency that runs several inboxes.
• Light Speed. Everything in Hypergrowth, plus 500,000 emails and the SISR System. It suits a sender whose list outgrew Hypergrowth.
• Enterprise, Custom. Everything in Light Speed, plus a Private Deliverability Network. Pricing runs through a Book A Call button.

Skip Growth if your list will pass its cap soon. You would pay for the next plan within weeks. Skip Instantly entirely if you need a refund window in writing.

The grid also names advanced sequences, A/Z testing, a global block list and APIs. Instantly’s text does not say which of the first two plans carries each. If one is your reason to buy, confirm it on the live page.

Smartlead wins on a small list, Woodpecker and Saleshandy on risk

Smartlead Base costs $39 a month and covers 2,000 contacts with 6,000 sends. Growth costs $47 and covers fewer contacts with fewer sends. Under 2,000 contacts, Smartlead Base gives you more for less. Smartlead’s price page lists its other tiers.

At the larger tier, the picture splits. Smartlead Pro costs $94 for a 30,000-contact cap and 90,000 sends. Hypergrowth costs $107 for a 25,000-contact cap and 125,000 sends.

A list near 30,000 favors Pro. A smaller list that sends over 90,000 emails a month favors Hypergrowth.

Terms matter as much as price. Woodpecker lists Email at $39 a month with a 14-day trial. A refund is possible within three days of payment, if the account is unused.

Saleshandy lists Starter at $41 a month with a 7-day trial. It refunds you within 10 days of the initial purchase. Smartlead gives no refunds or credits if you cancel mid-period.

Instantly’s no-refund line is not unusual. Still, if you fear paying for a tool that fails, start with Woodpecker or Saleshandy.

Reviews and threads show a split verdict and a billing complaint

Trustpilot splits sharply. Of 1,183 reviews, 782 give five stars and 311 give one star. The rest: 49 four-star, 8 three-star and 33 two-star reviews.

The 10 newest reviews run from 2026-10-21 to 2026-11-04. All 10 are one-star.

Four complain about support. Four complain about billing or charges. Two say Instantly refused to cancel or refund.

One reviewer dated 2026-10-22 wrote that Instantly upsells every feature. Another, dated 2026-10-27, wrote that the trial is 14 days. Instantly’s own pages print none, so ask before you rely on that.

Reddit shows a buyer comparing tools. At least 41 posts name Instantly in their title, as of 2026-11-05. That is 36 in r/coldemail, 4 in r/sales and 1 in r/Entrepreneur.

The busiest post has 49 comments. It asks why people still pay for Instantly and Smartlead. Read it before you pay, to hear what switchers cite.

Count your contacts first, then ask for the terms in writing

Count your contacts, buy one month, and note the renewal date. Before you pay, ask Instantly for trial and refund terms in writing.