OptinMonster pricing: what each plan costs and what renews

OptinMonster Basic costs $9 a month, but only in year one. Plus is $27, Pro is $37 and Growth is $67, all on special introductory pricing. Every renewal runs at full price, printed as a yearly figure under each plan. Budget from that figure, not the headline.

OptinMonster sells popups and lead-capture forms, not whole landing pages. Plans differ by site count and campaign impressions. OptinMonster’s plans carry no per-seat charge.

You model one plan, one site count and one impression count. That keeps the sum short, and it keeps your costs easy to forecast.

If you run one blog under 2,500 impressions a month, Basic fits. If you sell online, you will likely land on Growth. Either way, the renewal is where the surprise sits.

You get 14 days to ask for money back. After that, a renewal earns no refund. Cancelling takes one trip to your dashboard, so do it before the renewal date.

Plus is the plan to model, and the renewal is the charge that lifts it

Plus bills $324 today and renews at normal $570 a year. It covers up to 2 sites and 10,000 campaign impressions.

Basic is the cheaper entry, with 1 site and 2,500 impressions. It leaves out A/B testing, device targeting and full analytics reporting. Those start on Plus.

A campaign impression is one display of a campaign to a visitor. Impressions are the meter on every plan.

OptinMonster prints a saving under each price. Basic saves $102, Plus $246, Pro $426 and Growth $666. Those savings last one year. Plan a three-year spend on Plus from the yearly renewal, not from the monthly sticker.

Four things move your bill beyond the plan card.

1. The renewal. Each paid plan renews higher, and the jump is automatic.
2. Impressions. Each plan has a monthly cap. OptinMonster’s pricing page gives no overage figure for going past it.
3. Sites. Plans cap sites at 1, 2, 3 and 5. A fourth site on Pro pushes you to Growth.
4. Billing term. OptinMonster says annual subscriptions are 50% less than monthly ones. Monthly plans exist, but it prints no monthly price.

OptinMonster lists no setup fee. Its pricing gives no trial length and no contract term.

Doubt the builder? Try the free test drive first. Passing its 500 impression credits moves you onto Plus. Check your own traffic against these caps with the true cost tool.

Refund, renewal, cancelling and price-change terms reward an early decision

The refund window opens when you open the account. OptinMonster promises “Every plan includes a 14-day money-back guarantee”. The terms add that it covers cancellation within that window. After that, the plan renews on its own.

• Refunds. “Neither free trial accounts, nor renewals, are eligible for refunds.” Miss the renewal date and you pay the normal yearly price with no way back.
• Auto-renewal. “Your subscription will automatically renew and you authorize us to collect the then-applicable annual or monthly subscription for such Renewal.”
• Cancelling. “A subscription can be cancelled at any time in the My Account and Billing section of your dashboard.” Cancelling stops the next renewal. After the refund window, it does not return the current term.
• Price changes. “We reserve the right to modify our billing rates at any time upon thirty (30) days written notice.”

OptinMonster’s general manager promises a full refund for no positive ROI, inside the same window. Read that beside the terms. The letter covers your first purchase, and the terms exclude renewals. Put the renewal date in your calendar the day you buy.

Each plan suits a different job, and each feature sits on a named plan

Buy the cheapest plan that carries the feature you need. Features switch on at each step up.

Basic suits one site that wants popups and forms and nothing more. It includes all campaign types, 700+ templates and page targeting. Time on site and scroll triggers come too. Campaigns and subscribers are unlimited, and analytics reporting is simple.

Plus suits a brand that wants to test. A/B testing, device targeting, content locking, full analytics reporting and advanced integrations sit here.

Pro suits a store or publisher that must catch leaving visitors. Exit Intent technology, revenue attribution, countdown timers, campaign scheduling and webhooks come with Pro. So do Zapier integrations, Google Analytics and removal of the OptinMonster badge. You also get 2 sub-accounts.

Growth suits anyone selling online. Geolocation targeting, OnSite Retargeting, Follow-up Campaigns and coupon wheel campaigns sit on Growth. It adds eCommerce integrations such as Shopify, WooCommerce and Magento. Custom branding and unlimited sub-accounts come too.

Agencies, take care. OptinMonster lists client logins and activity logging but ties neither to a plan. Confirm the plan before you pay.

If you want A/B testing, start on Plus. If you want exit-intent, you need Pro. If you run a store with follow-up campaigns, you need Growth. If a plain popup is enough, Basic works.

A rival wins when you need whole landing pages

Landing pages are a different product from on-site popups. The landing pages guide covers that category.

Product	Plan	Listed price	Terms
OptinMonster	Plus	$27 a month in year one	Renewals get no refund
Leadpages	Business	$49 a month, billed monthly	7-day trial, no traffic overage fees
Unbounce	Build	$99 a month, billed monthly	14-day trial, overage $80 per extra 10,000 visits
Landingi	Build	$29 a month, billed monthly	14-day trial

Leadpages wins for a solo marketer who wants a page builder without traffic overage. Leadpages charges no traffic overage fees. Read Leadpages pricing for its plans.

Unbounce wins for a team that runs A/B tests on landing pages. Its overage fee is $80 per additional 10,000 visits or part thereof. Cancellations must land one day before the period ends. Read Unbounce pricing for the rest.

Landingi Build sits close to Plus on price. Landingi charges $5 a month for an extra domain.

OptinMonster wins for a popup or exit-intent campaign on your own site. Its first-year price beats all three rivals here. Year two changes the picture, because OptinMonster bills a yearly figure the rivals show monthly.

Trustpilot’s counted reviews show strong ratings and a visible one-star group

Trustpilot shows OptinMonster at 4.7 from 385 reviews, as of 2026-11-05. Of those, 298 are five-star and 18 are four-star. Six are three-star, 7 are two-star and 56 are one-star.

Most reviewers love it, and a visible group does not. If you buy, expect the one-star group to be real people.

The ten newest reviews run from 2026-10-19 to 2026-11-04. All ten give five stars. Nine praise support, service or response speed, and two name a setup or reCAPTCHA fix.

None of those ten reviews mentions renewals or refunds. For billing trouble, the terms above are your guide.

Start on the plan you need, and test it early

Start on the plan with your one needed feature, and test it early. For landing pages instead, read Leadpages.