WhatConverts pricing: four plans, one account each, and a usage meter

Your WhatConverts bill starts between $30 and $160 a month. Each plan price covers one account. Every plan comes with a free usage credit. Past that credit, WhatConverts bills your usage at standard rates for your plan.

That meter is the part of your bill you can’t read off the sticker.

If you only track calls, start on Call Tracking. If leads also arrive by form or chat, start on Plus. Pro and Elite add reporting and attribution features. They do not add volume.

You pay for features through the plan and for activity through usage.

A small site may never pass its credit. A busy phone line will, and quickly. Extra numbers, minutes and transcripts each carry their own fee.

Agencies see a separate Agency view on WhatConverts’ pricing page. Check its prices with the vendor before you buy. The Individual Business prices are the ones WhatConverts listed on 2026-11-05.

Usage is billed past the credit, and usage fees never come back

Every plan includes up to 148 phone call leads. Plus, Pro and Elite add up to 300 forms, chats and transactions. Call Tracking tracks no forms, so form tracking starts at Plus.

Once the credit is spent, these rates match on all four plans:

• Extra local numbers cost $2.50 each, and toll free numbers cost $3.50 each.
• Local minutes cost 4.5 cents each, and toll free minutes cost 6.5 cents each.
• Call transcription costs 2 cents a minute.
• Text messages cost 3 cents each.
• White label adds $50 a month.

Forms, chats and transactions cost 10 cents each on Plus, Pro and Elite. PCI redaction costs $0.01 a minute.

Take Plus at $60 a month. Its $30 credit absorbs your first usage.

After that, each extra local number costs $2.50. Each local minute costs 4.5 cents. Each tracked form costs 10 cents.

WhatConverts prints no total for any call volume. Run your own numbers through its usage calculator before you commit.

Usage charges are final, and a service refund is a maybe

On refunds, the Terms of Use say: “Service Fees may be refundable only within the first thirty (30) calendar days of service.” Usage gets no window: “Usage Fees, including additional phone numbers and minutes not included in your plan, are not refundable under any circumstances whatsoever.”

The same terms pull the other way on subscriptions. You pay until your current term ends, and subscription fees “WILL NOT BE REFUNDED, IN WHOLE OR IN PART, SUBJECT TO APPLICABLE LAW.” Treat the 30-day window as a maybe, not a promise.

Renewal is automatic, and fees can change from your next period

On renewal, the terms say “WHATCONVERTS WILL AUTOMATICALLY RENEW YOUR MEMBERSHIP ON EACH MONTHLY OR YEARLY ANNIVERSARY” of your first charge. Cancelling is open. You may cancel “AT ANY TIME BY CONTACTING CUSTOMER SUPPORT OR FOLLOWING THE CANCELLATION INSTRUCTIONS IN YOUR ACCOUNT SETTINGS.”

On price changes, WhatConverts “may change any portion of the fees by posting the changes to the website or notifying you of the change.” Changes “will take effect at the beginning of the next period of service.” A website post counts as notice. A fee can move without a message to you.

Run real calls through the trial before your first paid period starts.

Each step up from Plus buys features, not more volume

Every plan gives you the same usage credit and 148 call leads. Choose by what you need to see.

Call Tracking, the entry plan. It suits a business that cares only about phone leads. You get call and text tracking and instant numbers. Dynamic number insertion, call recording and API access come too.

Plus, $60 a month. It suits a business whose leads also arrive by form or chat. You get every Call Tracking feature.

Form and chat tracking join in. So do campaign and keyword reporting and Bing, Google Ads and Analytics integration.

Pro, $100 a month. It suits a team that reports to clients or to compliance. You get all of Plus, plus Call Flows, Report Builder, Scheduled Reports and HIPAA. A practice that handles protected health information needs HIPAA, so it starts here.

Elite, $160 a month. It suits a marketer who must tie spend to a path across visits. You get all of Pro.

Customer Journey and Multi-click Marketing Attribution come on top. So do Pages Visited and Lead Intelligence.

If you use only call tracking, skip Plus and above. If you run several client accounts, none of these plans fits as listed. Every plan covers one account.

The ten newest Trustpilot reviews are all five stars and mostly praise support

WhatConverts holds 4.5 stars across 21 Trustpilot reviews, as of 2026-11-05. Eighteen reviews give five stars and three give one star.

The ten newest run from 2026-10-15 to 2026-11-05, and all ten give five stars. Nine praise support or service, naming quick answers and fixed tickets.

Two of the ten describe a fault that support fixed. One was lead summaries not transcribing fully, and one was missing call recording transcripts. One review credits the AI features for showing lead quality.

None of the ten says anything about the bill or the usage meter. That question is yours to settle in the trial.

A rival’s plan wins when you need only one slice

WhatConverts lists call tracking, form and chat tracking, and campaign and keyword reporting. It does not build the page or form that captures a lead. Four rivals cost less for a single slice of that job.

• Landing pages: Leadpages Pro costs $29 a month, under Call Tracking. Leadpages gives new accounts a 7-day money-back guarantee.
• Chat: Tidio’s Free Plan costs $0 a month, far under Plus.
• Forms: Typeform Basic costs $39 a month, also under Plus.
• Free forms: Jotform Starter costs $0, under Plus too.

If your problem is the page, the chat box or the form, buy that tool. A WhatConverts plan then sits beside it. Need to prove which campaign made a call? Call tracking is WhatConverts’ job, not theirs.

Each rival’s terms are on its own page: Leadpages, Tidio, Typeform and Jotform. For a close neighbour that also tracks calls, read CallRail pricing.

Start on the cheapest plan that has your features

Pick the plan for the features you need, then size the meter in the trial. If usage runs high, cancel in account settings.