Apollo pricing: what a five-seat team pays before credits run out

Billed monthly, a five-seat Apollo team on Professional pays $495. Prepay for a year and that drops to $395. Both are Apollo’s own November 2026 prices. Credits, add-ons and taxes all come on top of those seat prices.

The lower price has a catch. Apollo’s terms call every payment nonrefundable. A subscription runs its full term, with no early exit. Prepay for a tool that misses, and you still pay all year.

Credits are the second catch. Each lookup spends them. Unused credits expire every cycle.

A phone lookup spends eight times the credits of an email. Heavy callers drain the pool fast. Apollo has no price list for the refill.

Solo rep who needs only emails? A cheaper contact finder may suit you better. Running five reps on shared sequences? Apollo points full-time sellers to Professional.

Pay monthly first. Test your own list on real prospects before you commit to a year.

Annual billing cuts the five-seat bill, then credits and add-ons push it back up

Professional lists at $99 a seat. Five seats bill $495 a month. Annual billing drops the seat to $79. Five seats then bill $395.

Apollo’s toggle advertises 24% off for prepaying, so you save real money if you stay.

Basic is the cheaper start. Five seats cost $325 paid monthly and $245 paid annually. Organization sells on annual billing only, with a 3-seat minimum. Five seats bill $595 a month, paid yearly.

Annual billing is a 12-month commitment. Apollo’s FAQ calls it “Pay for a full year upfront at a discounted rate.” You can move from monthly to annual at any time. Apollo prorates what you already paid.

Going back is harder. You must cancel the annual plan and wait for it to expire. Apollo does not allow mid-cycle downgrades on annual plans. If you are unsure Apollo fits, that rule is the reason to stay monthly.

To price Apollo beside the rest of your stack, try the true cost tool.

What pushes the bill past the seat price

Credits, add-ons and taxes all sit outside the seat price. Apollo’s pricing page lists no setup fee. You pay for what you add after that.

Credits. Each Professional seat brings 48,000 credits a year, granted upfront. Pay monthly and Apollo grants each seat’s credits month by month.

Your whole team shares one pool. Apollo resets it every cycle and never rolls it over.

Each action has its own rate. Phone access takes the most credits.

Enrichment draws a range. The US Dialer bills credits every 30 seconds.

Think of the pool as a prepaid phone card. One phone number uses the credits of eight emails. A team that calls more than it emails runs dry first.

Add-on credits. When the pool runs out, an admin buys more.

Go to Settings, then Manage Subscription, then Customize Credits, and use the slider. Look up the dollar rate in your account before you buy.

Apollo charges add-on credits immediately. Then they recur. In Apollo’s words, “they renew automatically each billing cycle until removed.” Drag the slider back to zero before your next renewal date to stop the charge.

Credit caps. Admins can set per-user caps in team management. Settings, then Credit usage, shows spend by date, credit type and user. Set a cap before five reps share one pool.

Dialer. Advanced Dialer costs $119 per team per month, billed annually. It adds the international dialer, the parallel dialer, the power dialer and local presence.

Inbound. Inbound Essentials also costs $119 per team per month, billed annually. Max costs $639.

Essentials identifies 1,000 US contacts and 5,000 companies a month. You get 1 lead router and 3 forms.

Taxes. Prices exclude any applicable taxes. Apollo also calls its prices introductory, so features and pricing may change.

What Apollo’s terms let it do with your money

Apollo’s terms decide what a wrong choice costs you.

• Refunds. Apollo’s terms say: “Subscriptions are non-cancelable during the Term and all payments by you are nonrefundable.” A downgrade earns no refund for unused time or for the price gap. Your lower price starts with the next plan term.
• Renewal. Each term will “automatically renew for an additional period equal to the expiring Subscription Term.” Written notice stops it, from either side, 30 days before the term ends. On an annual plan, a missed notice means another 12 months.
• Cancelling. Apollo says, “Cancellations take effect at the end of your current plan term.” Request it in Plan Overview or by email to support@apollo.io. Apollo describes monthly billing as month to month, cancel anytime.
• Price changes. Apollo “reserves the right to change the Subscription Fee upon expiration of the applicable Subscription Term.” Apollo sets no ceiling on that change.
• Failed payments. If a renewal payment fails, Apollo retries the charge. After repeated failures, Apollo may downgrade your account until you add a valid card.
• Trial. Pick Basic or Professional and Apollo gives you 14 days free. You get most features of that plan. Afterwards you upgrade or fall back to Free.

Pay monthly while you test. Put the 30-day notice date in your calendar the day you go annual.

Free suits a first look, Professional suits full-time reps, and every seat shares one plan

Apollo puts every seat on one plan. You cannot run two reps on Professional and three on Basic. Apollo’s advice is to buy the plan your highest-needs user requires.

Free suits founders exploring Apollo or using it lightly. Its grant is 900 credits per seat each year. You get 2 sequences per team and a 5-chat AI Assistant limit.

The Gmail and Salesforce extensions come along. CRM enrichment stops at 100 per month.

Basic suits one seller doing regular outbound. It includes 30,000 credits per seat per year. Basic adds unlimited sequences, advanced filters, waterfall enrichment and automated CRM enrichment. You also get the deliverability suite with email warmup, and the US Dialer.

Basic’s limits bite early for cold email. You get 1 mailbox per user and 250 emails a day. Basic also caps you at 5 workflows per team. If you plan to send at volume, price Professional instead.

Professional suits full-time reps who need higher credit limits, AI features and call recording. Credits rise to 48,000 per seat per year. Professional adds A/Z testing and AI lead scoring. Daily sends go unlimited.

Mailboxes go unlimited for Google and Microsoft, plus 5 SMTP mailboxes per user. Call recordings and AI insights get a bigger allowance than Basic’s. Workflows rise to 50 per team.

Organization suits teams that need the top limits. You buy it on annual billing with at least 3 seats.

Apollo shows a Talk to Sales button beside it. Credits rise to 72,000 per seat per year. It adds 12 intent topics, unlimited meeting events and unlimited inbound routers.

Organization users get 15 SMTP mailboxes each. Workflows reach 500 per team. Apollo also lists a Custom plan for custom volumes, SSO and advanced security. Apollo’s pricing page gives it no figure.

Want to resell Apollo data or build it into a product? No listed plan covers that. Standard plans are for internal business use. Apollo asks for a separate agreement with custom pricing.

Snov.io, Hunter and RocketReach cost less for one person who only needs contact data

Apollo Basic costs $65 a seat on monthly billing, or $49 on annual billing. Snov.io Starter costs $39 a month, or $29.25 on annual billing. If you want emails and nothing else, Snov.io Starter costs less.

The two sell different things. Apollo prices by seat, and counts credits per seat per year. Snov.io prices by plan and includes 1,000 credits. Weigh each tool’s credits on its own terms.

You get a 14-day trial on Apollo Basic, twice Snov.io’s 7. Snov.io sells LinkedIn account slots at $69 a month per slot, outside the plan price.

Hunter Starter costs $49 a month, or $34 on annual billing. It includes 2,000 credits per month. Hunter counts credits per month, where Apollo counts per year. Hunter Free gives 50 credits per month at $0, enough to test your own list.

Hunter sells extras too. A block of 1,000 search credits costs $50.00, and 1,000 verification credits cost $11.00.

RocketReach’s Essentials plan starts at $33 on annual billing. RocketReach also has a free account that needs no credit card. You can cancel any time through your account page. You still prepay a year or a month, so cancellation takes effect the following term.

Refunds do not separate these tools. Hunter gives no refund on cancellation, whatever the reason. On Snov.io, subscription fees are nonrefundable too. Apollo says the same of every payment.

Apollo wins for five reps who share sequences, credits and a dialer. Basic then costs $325 a month on monthly billing. Not building a team of reps? Skip Apollo and start with a contact finder.

Read Snov.io pricing, Hunter pricing and RocketReach pricing next. The wider field sits in our contact data hub and the alternatives index.

Trustpilot gives Apollo 3.2 stars, and Reddit’s busiest threads ask for cheaper options

Apollo holds a 3.2 rating from 1,390 reviews on Trustpilot, as of 2026-11-05. Of those, 641 give five stars and 498 give one star. Few reviewers sit in the middle.

Of the 10 newest reviews, 5 give five stars. They praise ease of use, onboarding and the AI assistant. Three reviews give three stars.

Those three name costs you can check yourself. Exports need a paid plan. Pricing runs a little high. Many emails are out of date, so test your own segment first.

One of the 10 gives one star and says Apollo sold contact details to telemarketers.

At least 187 Reddit posts name Apollo in their title, as of 2026-11-05. That is 100 in r/sales and 84 in r/coldemail. Another 3 sit in r/agency and r/CRM.

If you do cold email, you will find peers weighing the same plans there.

The busiest thread asks about price. “Any cheaper Apollo alternatives worth using?” has 82 comments in r/coldemail. If cost worries you, price Snov.io and Hunter first.

“Burned through way too many Apollo credits just enriching lists. What are you using instead?” has 33 comments. A pool that does not roll over is easy to burn, so set caps.

Threads comparing Apollo with Instantly and Smartlead draw 36 and 35 comments. If you already weigh a sender, you are not alone. Our Apollo review covers the product itself.

Start on a Professional trial and pay monthly until credit use is clear

Start on a Professional trial and pay monthly while you watch your credit use. Go annual only once caps are set and the notice date sits in your calendar.