Brevo pricing: what a small list pays and what the terms allow

Your first paid Brevo plan is Starter, at $9 a month billed monthly. Pay yearly and it falls to $8.08. You get 5,000 emails and 500 contacts, the calculator’s default.

Your volume moves the price from there. Brevo sells a selector from 5k emails to 100k, plus a “More” step. Check your own volume before you commit to anything.

The terms matter as much as the plan price. Brevo keeps prepaid fees if you leave early. Plans renew on their own. Prices can change on your subscription’s anniversary, with 30 days’ notice.

If you want a small list on a low bill, Brevo is a fair start. If you might quit within a year, the terms are your catch. If you need a trial or a refund window, MailerLite Comfort gives you both.

Brevo’s pricing page gives no trial length, no refund days and no overage rate. Ask about all three before you pay.

Starter’s entry price grows with volume, add-ons and sales packages

Starter’s entry price covers 5,000 emails and 500 contacts. More volume raises it, and so do logo removal and SMS.

Brevo’s calculator totals that default plan. It includes 1,000 web push subscribers at no charge.

A volume selector moves the price past it. Brevo prints no Starter price at the steps between its volume choices. Run the calculator at your real volume before you compare Brevo with anyone.

These charges sit on top of the plan price:

• Logo removal on Starter. Taking off the “Sent with Brevo” footer costs $10.80 a month. Starter plus this add-on lands above Standard’s $18. Standard includes logo removal.
• SMS credits. Starter lists SMS credit as sold separately. Price depends on volume and destination. Brevo gives you no per-message rate.
• Email credits. You can buy pay-as-you-go credits instead. One email sent uses one credit. Credits do not expire. These plans leave out phone support.
• Sales packages. Essentials and Advanced bill apart from your email plan. Advanced charges per user.
• Seats. Professional includes ten seats. Brevo prints no price for an eleventh.

Brevo’s FAQ says there are no hidden fees. It also gives no overage rate. If you exceed your volume in a month, ask Brevo what happens first.

Now take a ten-person team on Professional. You pay $499 a month. That covers all ten seats and sends from 150,000 emails. A bigger team has to ask sales.

Yearly billing cuts 10% and commits you for the term

Yearly billing takes 10% off every paid plan. Standard falls to $16.17 a month. Professional falls to $449.08.

Professional’s saving is the largest in dollars. So is the commitment. Brevo’s terms say a paying plan commits you to the recurring fees “for the entire duration of your Subscription.”

Pay yearly only if you will stay the year.

Four clauses in Brevo’s terms decide what a mistake costs you

Renewal. Subscriptions “are renewed automatically, unless You close your account or notify Us of termination of Your account prior to the date of renewal.” You must act before the renewal date.

Cancelling. Brevo’s pricing FAQ says you can cancel any time from your account. Cancelling stops the next renewal, and the term you paid for runs on. Professional subscribers must give written notice, at least fifteen (15) calendar days ahead.

Refunds. The terms call a subscription “non-cancellable by You prior to the end of your ongoing Subscription.” Brevo “will not provide refunds for any prepaid or unused fees.” A yearly plan bets that you stay the whole year.

Price changes. Brevo may “revise our prices” on your anniversary date. It must tell you “at least thirty (30) days” ahead.

Use that window. If the new price looks wrong, cancel before the date.

Reviewers describe suspended accounts at signup and renewal surprises

Brevo holds a 3.8 rating from 7,252 Trustpilot reviews, as of 2026-11-05. Of those, 5,483 are five-star. And 962 are one-star.

Seven of the ten newest reviews are one-star. One is two-star, one is four-star and one is five-star. The newest is dated 2026-11-04.

Three of the ten describe a suspended or blocked account around signup. A fourth says support first refused to validate the account. Another reviewer paid for SMS credit and waited over a week for approval.

Plan for an approval step if you want to send soon after signup. Brevo’s FAQ says sending starts once it approves your account.

Two reviews touch the terms. A two-star review dated 2026-10-26 says Brevo changes your subscription without notice.

A one-star review dated 2026-10-18 says prices climbed after a year. That reviewer reports a renewal request above 300 euro. Both are reviewers’ claims about their own accounts.

Each Brevo plan suits a different buyer

Pick the cheapest plan that carries the feature you cannot do without.

Free suits individuals and solopreneurs building an online presence, in Brevo’s words. It costs nothing and needs no credit card. Plan around a daily send cap once Brevo approves you.

Starter suits a single user starting with email and multi-channel marketing. You get the drag and drop editor, templates, an AI content generator and forms. Advanced segmentation and basic reports on opens and clicks come with it.

Email support runs in 6 languages. Marketing automation and A/B testing are not on Starter.

Standard is the plan Brevo marks “Most Popular”. It suits small businesses ready to automate and test. It adds unlimited multi-step automation workflows, A/B testing and advanced email reporting.

Standard also gives click heatmaps, AI send time optimization and web and event tracking. One landing page is included. So is logo removal.

Professional targets teams using data and AI across channels. It adds WhatsApp, popups, and mobile and web push. Contact scoring, AI segmentation and advanced ecommerce features come with it.

Professional also gives an AI Data Analyst, phone support and Deliverability Specialist support. Phone support is the dividing line, since pay-as-you-go credits leave it out. If you need only automation, stop at Standard. If you email a few hundred people, skip Professional.

Enterprise has a custom price with no figure. Brevo aims it at companies with 1M+ contacts. It adds multi-account management, a dedicated IP, SSO and SAML, and tailored onboarding.

A rival wins when you want a trial, a refund or an overage rate

Brevo’s cheapest paid plan beats most rivals on monthly price. It loses where a rival’s terms protect you better.

MailerLite Comfort costs $12 a month on monthly billing, against Starter’s $9. Yearly, Comfort costs $10.80 against Starter’s $8.08. Comfort covers the same allowance and adds 3 seats.

MailerLite also gives a 14-day trial. If you doubt the tool will stick, that safety is worth the higher bill. See the MailerLite pricing page for its ladder.

Constant Contact Lite costs $10.20 a month billed annually. It carries a 30-day refund window. Sends past your allowance cost $0.002 each, which is $2 per 1,000 extra sends.

Brevo prints no overage rate to set beside that. The Constant Contact pricing page has the full ladder.

Mailchimp Essentials costs from $13 a month for 12 months, with a 14-day trial. Annual paid plans carry a 60-day money-back guarantee. Monthly Mailchimp plans get no refund.

If you pay yearly, that is the longest window of the three. See the Mailchimp pricing page.

For more options, try the Brevo alternatives or the email marketing hub.

Start on Starter with monthly billing, and ask three questions first

Start on Starter, billed monthly, so a bad fit costs a month. Ask Brevo about trial, refund and overage terms, then run the true cost calculator.