MailerLite pricing: what 500 subscribers cost and what grows the bill

Comfort, MailerLite’s entry paid plan, costs $12 a month at 500 subscribers. Pay yearly and the rate drops to $10.80.

Free costs $0. Power costs $25 a month on monthly billing. Those are the default prices on MailerLite’s pricing page as of 2026-11-05.

The plan price is only the start of your bill. MailerLite says every paid plan gets the full feature set. You “only pay more for a bigger list or more sending.” So your list size and your send volume set what you pay.

Your plan also renews automatically until you cancel it.

If you send a plain newsletter to 500 people, Comfort is your plan. If four people need a login, Power is.

Want to test first? Each trial asks for no credit card, so you risk nothing to look around.

Use the true cost tool to price a bigger list. The email marketing hub lines MailerLite up against the field.

Your list size and send volume set the bill, and the quota upgrade is automatic

Cross your subscriber quota or email limit and MailerLite upgrades you. It charges the matching tier without asking you first.

Picture a newsletter with 500 subscribers and one send a week. Comfort fits it. You get 5,000 monthly emails and 3 user seats. A weekly send stays well inside that allowance.

Free would not hold that list. It caps you at 250 subscribers and 2,500 monthly emails. Power lifts the email cap and the seat cap, at a higher monthly price.

What pushes the bill past the plan price

Four things move your number.

• Subscribers. The slider runs from 250 up to 200K and beyond. Each card’s price rises as you move it, so read your own figure there.
• Email sends. Past your monthly cap, you move up a tier. On Power you face no email cap.
• Seats. A fourth login forces the jump from Comfort to Power.
• Automatic upgrades. The terms say: “If you exceed your subscriber quota or monthly email limits, you will be automatically upgraded and charged for the corresponding tier.”

MailerLite promises no warning before it upgrades you.

A big import can cross a tier in one step. One yearly customer reported an automatic charge after a larger import. The Trustpilot review is dated 2026-11-03. That is one account, so you cannot tell how often it happens.

Enterprise is listed as Custom, for 200K+ subscribers, behind a “Let’s talk” button. MailerLite prints no price for it. Ask sales for a quote.

Renewal, refund and price-change clauses, in MailerLite’s words

MailerLite renews your plan automatically, refunds narrowly and gives notice of price changes.

Renewal. “Legacy (Classic) and new MailerLite subscription plans renew automatically, unless you choose to cancel.”

Cancelling. “You can cancel any time on the Plan and Billing page within your Account Settings.” You cancel yourself. MailerLite’s pages give no minimum contract term.

Refunds. Two rules sit side by side. The first: “the refund can only be made within 30 days from the last transaction date.”

The second: “We are required to provide a refund only if we terminate our Services to you without cause before the end of a year for which you have paid.” Everywhere else MailerLite “may, at our sole discretion, offer refunds.” So the window is a time to ask, never a guarantee.

Price changes. “You will receive notifications regarding any changes through email and our website, at least 14 calendar days before the price adjustment.” That sets a notice period. It puts no cap on the new price.

Free tests, Comfort suits one sender, Power suits teams

Free suits a test. Comfort suits one person sending regular newsletters. Power suits a team, or anyone who needs unlimited volume.

MailerLite words it the same way. It calls Comfort “Perfect for sending regular newsletters and running automations.” It calls Power “Best for frequent senders, teams and AI agents.”

MailerLite lists these inclusions per plan.

• Free: 3 active automations, 1 website, 1 landing page and 3 active forms. Support is a knowledge base.
• Comfort: 50 automations, 10 forms, 10 sites and 5 digital products. It adds email support and removes the MailerLite logo.
• Power: unlimited automations, forms, sites, digital products and seats, with live chat and email support.

Weigh Free against Comfort on automations and the logo. Free caps you at 3 active automations. Comfort allows 50 and drops the logo from your emails.

Suppose you run one welcome sequence and one signup form. You can stay on Free until your list outgrows it. A shop with several automations and forms hits Free’s limits first.

Weigh Comfort against Power on seats and volume. If a fourth person needs a login, you need Power. The same goes if you send past Comfort’s monthly cap.

If you only send a plain newsletter, skip Power. You would pay for seats and volume you never use.

MailerLite also shows a Transactional tab run by MailerSend. MailerLite prints no price for MailerSend’s transactional email.

Brevo wins on price, Mailchimp on refund time, Constant Contact on a short refund

Brevo Starter beats Comfort on price for a small list. It lists 500 contacts and 5,000 monthly emails at $9.00 a month. Comfort asks $12 for the same email allowance.

On yearly figures the gap is $8.08 against Comfort’s $10.80. If list size and emails are all you need, Brevo is the cheaper buy.

If you want an easy exit, MailerLite’s terms are looser. Brevo’s terms are “non-cancellable” before your subscription ends. They give no refund on prepaid fees. Brevo gives at least thirty days’ notice of a price change.

Constant Contact Lite costs $10.20 a month billed annually. That sits just under Comfort’s yearly rate.

It lets you “cancel your plan and get a full refund within 30 days of signing up.” Extra sends cost $0.002 each over your allowance. Lite lists no contact count, so you cannot match the two on list size. See the Constant Contact pricing page for its plans.

Mailchimp Essentials starts at $13 a month, a dollar above Comfort. If refunds matter to you, Mailchimp offers a 60-day money-back guarantee on annual paid plans. That is twice MailerLite’s window.

Monthly Mailchimp plans give no refund at all. Mailchimp also says its pricing can change without notice. Its Free plan answers MailerLite’s: “Under 250 contacts? It’s free.” The Mailchimp pricing page covers its other plans.

AWeber Lite costs $15.00 a month billed monthly, or $12.50 on its annual figure. It includes 3 seats and a 14-day trial. It costs more than Comfort on both bases and lists no contact count.

Trustpilot shows 4.1 stars, praise for support and two account terminations

Trustpilot showed MailerLite at 4.1 stars across 3,403 reviews on 2026-11-05. Of those, 2,737 gave five stars and 513 gave one star.

Six of the ten newest reviews gave five stars, and most praised support. One reviewer locked out over two-factor setup got help straight away. Another unsubscribed every subscriber by accident and had them restored within two hours.

Two of the ten were one-star, both dated 2026-11-03. Each described an account that MailerLite terminated or paused. One reviewer blamed a single high-bounce campaign for the pause. It came a day after an automatic upgrade charge.

Both terminations followed list activity: one an import, one a new workflow with two contacts. Clean your list before an import, and keep your own export of your subscribers.

Start on Comfort once your list passes Free’s cap, and check the quota first

Start on Free if your list fits, and move to Comfort once it does not. Check your quota before any big import.