Typeform alternatives: six lead tools set against its prices
On this page, 5 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| OptinMonster Prices | $9/mo Basic | 2,500 impressions, 1 sites | Not listed | 14 days | Yes |
| Unbounce Prices | $22/mo Starter | 4,000 credits | 14 days | None | None |
| Leadpages Prices | $23/mo Pro | 12,000 credits | 7 days | 7 days | None |
| Landingi Prices | $24/mo Build | 2,500 credits, 2,000 visitors | 14 days | Not shown | None |
| Jotform Prices Review | $34/mo Bronze | Not listed | None | 30 days | Yes |
| Instapage Prices Review | $79/mo Create | 15,000 visitors | 14 days | None | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
OptinMonster
From $9 a month
- Credits
- Not listed
- Visitors
- Not listed
- Impressions
- 2,500
- Sites
- 1
- Users
- Not listed
- Free trial
- Not listed
- Refund
- 14 days
- Free plan
- None
Own your pages already? OptinMonster Basic costs $9 a month, against Typeform Basic's $28 yearly. That $9 bills as $108 up front. Every plan has a 14-day money-back guarantee, where Typeform refunds nothing.
The catch is the renewal. Basic renews at $210 a year, and renewals get no refund. OptinMonster also sells pop-ups, not multi-step forms. Try the free test drive, with 500 impression credits, before you pay.
- Best if
- You already have pages and want a cheap way to capture leads on them.
- Skip it if
- You want Typeform's conditional logic and multi-step forms.
Unbounce
From $22 a month
- Credits
- 4,000
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- 1 included
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
Starting at $29 a month on monthly billing, Unbounce Starter undercuts Typeform Basic's $39. You get 14 days free to build landing pages. If you run paid traffic, Experiment adds A/B tests for $149 monthly.
The catch is the meter. Overage runs $80 per extra 10,000 visits, and cancelled plans get no refund. Trustpilot scores Unbounce 1.9 on 180 reviews.
- Best if
- You send paid traffic to landing pages and want A/B tests.
- Skip it if
- You want a refund window or a bill that ignores visit counts.
Leadpages
From $23 a month
- Credits
- 12,000
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- 1 included
- Free trial
- 7 days
- Refund
- 7 days
- Free plan
- None
Leadpages Pro costs $29 a month on monthly billing, against $39 for Typeform Basic. If traffic spikes, you pay no overage fees. New accounts get a 7-day money-back guarantee, where Typeform refunds nothing.
The catch is seats. For 3 seats, Optimize costs $199 monthly, against $79 for Typeform Plus. Trustpilot scores Leadpages 1.8 on 452 reviews.
- Best if
- You expect traffic spikes and want no visitor-based bill.
- Skip it if
- A 1.8 review score puts you off, or you need form-led surveys.
Landingi
From $24 a month
- Credits
- 2,500
- Visitors
- 2,000 a month
- Impressions
- Not listed
- Sites
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- Not listed
- Free plan
- None
Landingi Build costs $29 a month on monthly billing, against Typeform Basic's $39. You get landing pages and 14 days to try them. Room to grow is the draw. Optimize costs $149, Scale $299 and Enterprise $1,499, all monthly.
The catch is the fine print. Landingi's pricing page gives no refund, overage or contract terms, so ask before you sign. Trustpilot scores it 4.1, but on only 52 reviews.
- Best if
- You want landing pages now and room to scale the plan later.
- Skip it if
- You need stated refund and contract terms before you sign.
Jotform
From $34 a month
- Credits
- Not listed
- Visitors
- Not listed
- Impressions
- Not listed
- Sites
- Not listed
- Users
- 1 included
- Free trial
- None
- Refund
- 30 days
- Free plan
- Yes
If you want to start at $0, Jotform's Starter plan gets you there. Bronze costs $39 monthly, the same as Typeform Basic. You also get 30 days to ask for a refund, where Typeform gives none.
The catch is seats. At $129 monthly, Gold has 1 seat. Typeform Business gives you 5 users at the same price. Silver, at $49, has 1 seat too.
- Best if
- You want forms, a free starting plan and a 30-day refund window.
- Skip it if
- You need several seats on a mid-priced plan, as on Typeform Plus.
Instapage
From $79 a month
- Credits
- Not listed
- Visitors
- 15,000 a month
- Impressions
- Not listed
- Sites
- Not listed
- Users
- 10 included
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
Instapage Create costs $99 monthly and includes 10 seats. Typeform Business gives you 5 users for $129. You get 15,000 unique monthly visitors and 14 days free. Step up to Optimize and you get 30,000 visitors at $199 a month.
The catch is the refund policy. You get no refund, where Jotform gives you 30 days. Instapage calls all fees non-refundable, even after brief use.
- Best if
- A team of up to 10 builds landing pages for paid campaigns.
- Skip it if
- You are one person who needs a form, not a page.
How this list is built
Every tool here lets you collect a lead on a page. That means a form, a quiz, a landing page or a pop-up. Tools run from the cheapest paid plan to the dearest, on yearly billing where offered. A tie goes to alphabetical order.
Only Jotform swaps a form for a form
Five of the six alternatives sell landing pages or pop-ups. Only Jotform builds forms the way Typeform does.
Switching to the others swaps a form for a page.
If a landing page can do your job, read our landing pages guide. For a form-for-form swap, see Jotform’s pricing. If Jotform tempts you, see who else competes with Jotform.
Typeform renews by default and refunds nothing
Five Typeform terms decide what leaving costs you.
- Billing: the Yearly toggle says “Save 30%”. Typeform’s FAQ promises a smaller saving. Check the checkout figure before you pay.
- Renewal: a paid plan rolls into the same period again. You get no money back.
- Price changes: Typeform can change prices and add charges on notice.
- Response limits: you can opt in to an automatic upgrade at your limit. It is not an automatic charge.
- Add-ons: Contacts & Automations is a paid add-on. It is not on Free or Basic.
Price a plan with add-ons in our true cost calculator.
Who missed the list and why: Tidio sells chat, WhatConverts and CallRail track calls
- Tidio: its Free, Starter, Growth, Plus, Lyro AI Agent and Flows plans sell chat. Tidio’s page offers “Flows automation for support & sales”. None of its plans is a form, quiz, page or pop-up. Paid plans start at $24.17 a month.
- WhatConverts: its four plans are Call Tracking, Plus, Pro and Elite, from $30 a month. Its page leads on “Call Tracking & Recording”. It tracks leads that arrive elsewhere and collects none on a page.
- CallRail: its Lead Tracking and Lead Conversion plans start at $55 monthly. Its page says “Track and analyze calls and texts with Call Tracking”. It is no form builder. See CallRail’s pricing for the plans.
Stay with Typeform when the form is the product
Stay if the form itself is what you buy. Every paid Typeform plan has unlimited forms and unlimited questions. Conditional logic and webhooks start on Basic.
Plus adds 3 users, no Typeform branding and a custom subdomain. Business adds drop-off rates and conversion tracking. It also gives you 5 users and 10,000 responses. The price is $129 monthly.
Growth Flow costs $379 monthly after a 14-day trial. It adds Salesforce integration, SMS follow-ups and 1,500 enrichments a month.
Reviewers back it.
One 5-star Trustpilot review says its logic and design beat Google Forms. Another says it “just works”.
Staying costs you more in two places: refunds, and a free plan with stated limits. Its 2.8 Trustpilot score trails Jotform’s 4.2. Still, most of its Trustpilot reviews give five stars.
Start on Jotform’s free plan if a form is the job
If a form is the job, start on Jotform’s free Starter plan. If a pop-up will do, take OptinMonster, and check its renewal price before you pay.
Frequently asked questions
What is the cheapest Typeform alternative?
OptinMonster, on its Basic plan, is the cheapest. On monthly billing, Unbounce, Leadpages and Landingi each start at $29 a month. Against that, you pay $39 for Typeform Basic monthly or $28 yearly.
Is there a free alternative to Typeform?
Yes, two tools here have a free way in. Jotform lists a free Starter plan. You also get a free test drive with 500 impression credits from OptinMonster. Typeform names a Free plan, but gives no limits for it.
Does Typeform give refunds, and how do I cancel?
No, Typeform's payment terms make fees nonrefundable, subject to applicable law. To stop the next bill, cancel the renewal before your period ends. The 14-day trial is listed on Growth Flow only. Jotform allows refund requests within 30 days of payment.
Why is Typeform rated so low on Trustpilot?
Typeform's 2.8 on Trustpilot comes from a split. As of 2026-11-05, 465 of 796 reviews give 5 stars and 174 give 1 star. Three of the ten newest reviews, dated 2026-10-24 to 2026-10-30, concern renewals or unexpected charges.
Sources
Show all 26 sources
- Typeform, : Home page, the source of the interface image above
- Trustpilot, : Typeform rating of 2.8 on 796 reviews
- Trustpilot, : Jotform rating of 4.2 on 1,856 reviews
- Trustpilot, : Unbounce rating of 1.9 on 180 reviews
- Trustpilot, : Leadpages rating of 1.8 on 452 reviews
- Trustpilot, : Landingi rating of 4.1 on 52 reviews
- CallRail, : plan details and prices and terms
- Instapage, : plan details and prices and terms
- Instapage, : terms
- Jotform, : plan details and prices and terms
- Jotform, : terms
- Landingi, : plan details and prices and terms
- Leadpages, : terms
- Leadpages, : plan details and prices and terms
- OptinMonster, : plan details and prices and terms
- OptinMonster, : terms
- Tidio, : plan details and prices and terms
- Tidio, : terms
- Typeform, : terms
- Typeform, : terms
- Typeform, : plan details and prices and terms
- Unbounce, : plan details and prices and terms
- Unbounce, : plan details and terms
- WhatConverts, : plan details and terms
- WhatConverts, : plan details and prices and terms
- WhatConverts, : terms