ActiveCampaign pricing: what each plan costs at 1,000 contacts

Pick Pro if two or three of you share the account. It runs $79 a month and is the first plan with 3 seats. Starter, at $15, is the cheap way in for one person.

Plus is $49 and Enterprise is $145. All four bill yearly.

Each card says “Starts at”. Treat each number as a floor. The contact selector moves the price, and ActiveCampaign lists only the first band.

Renewal is automatic, and a cancellation waits for the paid period to end. Before you pay, open the link that holds the refund conditions.

Your real bill depends on list size, seats and send limits. Each has a catch. Nothing on the pricing page lists a setup fee or an extra-seat price.

If you want to pay month to month, look elsewhere. If you are one person automating a welcome sequence, Starter may be all you need. If an unexpected renewal worries you, cancel before the paid period ends.

Pro is the plan a three-person team prices, and contacts move the bill

Pro seats a small team and adds predictive sending. Hold its card against rivals. Picture three people sharing one small list. Pro gives them a seat each and 12,000 sends a month.

Starter and Plus both include 10,000 sends and 1 seat. Enterprise includes 15,000 sends and 5 seats.

So moving from Starter to Plus buys features, not volume. You get cross-channel marketing, generative AI and landing pages. The sends and the seat stay put.

Pro adds two seats and 2,000 sends. It also adds advanced segmentation and attribution tracking.

Each card says “Billed yearly” beside its price. That makes each price a monthly figure under yearly billing. ActiveCampaign lists no month-to-month price for any plan.

Contacts, seats and AI credits push the bill past the plan price

Only contacts have a price band, and seats and credits have no listed price.

The selector steps from 1,000 up to 50,000, then offers “>50,000”. ActiveCampaign prints a price for the first band only. Price a larger list in the selector before you commit.

Your send allowance grows with your list. Starter and Plus allow 10 sends per contact each month. Pro allows 12 per contact and Enterprise allows 15.

Seats are the second lever. Starter and Plus stop at one user, Pro at three, Enterprise at five. An extra seat has no published price. Outgrow your seats and you move up a plan.

AI credits are the third. Every plan includes 500, and you can add more at checkout or in your account. ActiveCampaign lists no price for them. Credits you add are non-refundable under its terms.

WhatsApp plans sit on a separate link with their own pricing. Add them to your sum if you plan to message there.

ActiveCampaign’s own FAQ covers list growth. A list that outgrows its band moves to the next band or plan “without penalties”. You are never locked out or hit with unexpected fees.

Its page gives no setup fee figure. Ask before you sign if you want that in writing.

Sending has one hard stop. At your monthly limit, the terms say “you will not be able to send any more messages to your Contacts”. Scheduled messages are caught too. Sending resumes when the next monthly usage period starts.

A heavy month therefore costs you a stalled campaign, not an overage bill. A launch spike needs headroom. Pick the plan by your biggest month.

Terms: the subscription continues until you cancel

Your subscription renews on its own, and a cancellation lands when the paid period ends. ActiveCampaign’s terms of service say “YOUR SUBSCRIPTION IS CONTINUOUS UNTIL YOU CANCEL IT”. They add that cancellations “take effect at the end of then-current subscription period”.

Cancel in month three of a yearly plan and you keep it until year end. The terms show no return for the months left.

The refund promise is thinner. ActiveCampaign’s card promises “See results in 30 days or get your money back”.

A longer line offers a full refund if you are not satisfied. ActiveCampaign puts the conditions behind a “See details” link. Its pricing page never shows what triggers a refund.

The terms add no refund rule beyond non-refundable credits and consulting. They give no price-change clause and no contract length. Nothing says whether the price can rise at renewal.

You can test first. A free 14-day trial runs before you pay, and it needs no credit card. Use it to check that the features fit your list.

Each plan adds its own features, so pick by the one you need

Match the feature you need to the plan whose card lists it. These cards are as of 2026-11-05.

• Starter: for getting your first automations live. You get multi-step automation, AI-powered builders, 250+ email templates and 15 active business goals. Cross-channel marketing and generative AI are not included. Segmentation is limited.
• Plus: for growing teams that want more personal messages. You add cross-channel marketing, generative AI for content and images, and landing pages. Site messages and 25 active business goals come too. Enhanced CRM is an add-on. Conditional content and predictive sending are not included.
• Pro: for marketers who want AI to optimize every send. You add predictive sending at each contact’s best time and conditional content. Advanced segmentation, attribution and conversion tracking come with it, plus 200 active business goals. The card tags it as recommended.
• Enterprise: for larger teams with complex data and support needs. You add single sign-on, HIPAA support, premium segmentation and custom objects. Premium CRM integrations like Salesforce come too. So do a dedicated account team and an uptime SLA.

A solo sender with one welcome sequence fits Starter. Email should be your only channel. You should not need landing pages.

A one-person business that wants landing pages and more than email starts at Plus. You still get one seat. A second user pushes you to Pro.

Want one email with a different version for every contact? You need Pro, because Plus lacks conditional content. Need SSO or HIPAA support? Only Enterprise lists them.

Some help comes with every plan. Contact migration, chat and ticket support, video tutorials and ActiveTraining are free on all four. Only the dedicated account team is Enterprise-only.

If you use half the platform, stay on Starter or Plus. Pro and Enterprise pay off when you use their segmentation and sending tools.

A rival wins when your list is small or you want a longer refund window

Brevo, MailerLite and Mailchimp start lower, but they count contacts differently. Compare list sizes before you compare prices.

Plan	Price	What it covers
ActiveCampaign Starter	$15 a month, billed yearly	1,000 contacts, 10,000 sends, 1 seat
Brevo Starter	$9 a month, billed monthly	500 contacts, 5,000 emails
MailerLite Comfort	$12 a month, billed monthly	500 subscribers, 5,000 emails, 3 seats
Mailchimp Essentials	Starts at $13 a month for 12 months	Contact count not listed

Under 500 contacts? Brevo Starter lists $9 a month, the lowest entry here. You also pay monthly, so you can leave sooner. Brevo’s terms refuse refunds for prepaid fees, though.

MailerLite Comfort suits a three-person team on a small list. It includes seats for three at $12 a month, where ActiveCampaign Starter includes one. MailerLite refunds only within 30 days of your last transaction.

Mailchimp gives the longer refund window. It offers a 60-day money-back guarantee on annual paid marketing plans. ActiveCampaign’s guarantee runs 30 days, and its conditions sit behind a link.

Notice periods differ too. Brevo tells you at least 30 days before a new price applies. You get at least 14 days from MailerLite. ActiveCampaign’s terms make no such promise.

Need predictive sending or conditional content? Both sit on ActiveCampaign Pro. Check each rival for them first. Read each rival’s fine print: Brevo pricing, MailerLite pricing, Mailchimp pricing.

Trustpilot’s 1,459 reviews split between praise and anger

ActiveCampaign holds 2.8 stars from 1,459 Trustpilot reviews, as of 2026-11-05. Of those, 647 give five stars and 357 give one star.

Four of the 10 newest reviews give five stars, and two give one star. Praise names ease of use, the automations, reporting and the AI assistant. One reviewer stays for the deliverability.

Complaints name support, constant interface changes and glitches. A ten-year customer says support and pricing went downhill. That reviewer left after cancelling.

Not very technical? One reviewer says their team likely underuses the platform. The free trial shows whether you will too.

Start on Pro for a team, and test before you pay for a year

Price your real list in the selector, then start the free trial on Pro. Ask what the money-back guarantee requires before you pay for a year.