Alternatives · Email marketing

ActiveCampaign alternatives: eight email tools set against its prices

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On this page, 4 sections

The alternatives, cheapest paid plan first

Tool From Includes Free trial Refund Free plan
Brevo Prices Review $8.08/mo Starter 5,000 emails, 500 contacts Not listed None Yes
Constant Contact Prices Review $10.20/mo Lite Not listed Yes 30 days None
MailerLite Prices Review $10.80/mo Comfort 5,000 emails, 500 contacts 14 days 30 days Yes
AWeber Prices $12.50/mo Lite Not listed 14 days Not shown None
Mailchimp Prices Review $13/mo Essentials Not listed 14 days 60 days Yes
GetResponse Prices $15.58/mo Starter Not listed 14 days None None
Klaviyo Prices Review $20 Email 5,000 emails, 500 contacts Not listed None Yes
Kit Prices $33/mo Creator 1,000 contacts 14 days None Yes

From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.

Lowest price, small lists

Brevo

From $8.08 a month

Emails
5,000
Contacts
500
Users
Not listed
Free trial
Not listed
Refund
None
Free plan
Yes

Yearly billing makes Brevo Starter the cheapest option here, against ActiveCampaign Starter's $15. Monthly billing costs $9.

You get 500 contacts and 5,000 emails a month. ActiveCampaign Starter gives you 1,000 contacts and 10,000 sends. Size your list first.

Mind the commitment. A paying plan binds you for the whole subscription. Brevo's terms refund no prepaid or unused fees. If you want a refund window, look at Mailchimp.

Best if
Your list is small and price decides it.
Skip it if
You want a refund window if the tool disappoints.
Refund-backed test of a switch

Constant Contact

From $10.20 a month

Emails
Not listed
Contacts
Not listed
Users
Not listed
Free trial
Yes
Refund
30 days
Free plan
None

Constant Contact Lite costs $10.20 a month billed annually. ActiveCampaign Starter costs $15.

Cancel within 30 days of signing up and you get a full refund. That makes a trial switch low risk.

Extra sends bill at $0.002 each, so every 1,000 over your allowance adds $2. Your plan price also moves with contact count and sends.

Best if
You want a 30-day refund while testing the move.
Skip it if
Your send volume swings and overage bills worry you.
Small teams sharing one account

MailerLite

From $10.80 a month

Emails
5,000
Contacts
500
Users
3 included
Free trial
14 days
Refund
30 days
Free plan
Yes

You get 3 seats on MailerLite Comfort for $10.80 a month billed yearly. ActiveCampaign Starter gives you 1 seat for $15.

Monthly billing costs $12. A 14-day trial lets you test it first.

The catch is the quota. Pass 500 contacts or 5,000 emails and MailerLite bills the next tier. Your refund window closes 30 days after your last transaction.

Best if
Three seats at a low price matter to you.
Skip it if
Your list will soon pass 500 contacts.
Three seats at a similar price

AWeber

From $12.50 a month

Emails
Not listed
Contacts
Not listed
Users
3 included
Free trial
14 days
Refund
Not listed
Free plan
None

AWeber Lite costs $12.50 a month on yearly billing, against $15 for ActiveCampaign Starter. You get 3 seats where Starter gives 1. Seats matter if a second person sends campaigns.

You get 14 days free, long enough to move one list and check it.

Pay monthly and the saving vanishes. AWeber Lite then costs $15, the same as ActiveCampaign Starter. Choose yearly billing or pick another tool.

Best if
You will pay yearly and want three seats.
Skip it if
You prefer monthly billing, which costs $15.
Annual plan with 60-day refund

Mailchimp

From $13 a month

Emails
Not listed
Contacts
Not listed
Users
Not listed
Free trial
14 days
Refund
60 days
Free plan
Yes

Pay annually and Mailchimp refunds you within 60 days, twice Constant Contact's 30.

Essentials starts at $13 a month for 12 months, against $15 for ActiveCampaign Starter. You can try it free for 14 days.

Monthly plans are the catch. Mailchimp refunds no monthly plan, and overage charges land for the prior monthly cycle. Its terms can change without notice. Pick annual billing or skip it.

Best if
You will pay annually and want the 60-day guarantee.
Skip it if
You prefer monthly billing with a refund option.
Monthly billing option at $19

GetResponse

From $15.58 a month

Emails
Not listed
Contacts
Not listed
Users
Not listed
Free trial
14 days
Refund
None
Free plan
None

ActiveCampaign Starter's $15 assumes yearly billing. GetResponse Starter lets you pay monthly instead, at $19.

A 12-month term costs $15.58 a month. Contacts over your list size cost $4 for every started block of 1,000.

The catch is the refund policy. GetResponse's terms say it issues no refunds, even if you cancel right after a charge. If you may want your money back, choose Mailchimp or Constant Contact.

Best if
You want a monthly or a 12-month choice.
Skip it if
You may want your money back after a bad month.
Free plan, 14 days' price notice

Klaviyo

From $20

Emails
5,000
Contacts
500
Users
Not listed
Free trial
Not listed
Refund
None
Free plan
Yes

Klaviyo lists a free plan, so you can test your list before you pay. The Email plan then costs $20 a month for 500 profiles and 5,000 emails. ActiveCampaign Starter costs $15.

Fee increases come with 14 days of notice. Mailchimp's terms allow changes without notice.

The exit is the catch. Fees are non-refundable.

Cancelling on a non-monthly cycle needs 30 days of notice. Past your usage, plans upgrade automatically.

Best if
You want a free plan and notice of price rises.
Skip it if
Non-refundable fees and 30-day notice would hurt.
Creators who sell to a list

Kit

From $33 a month

Emails
Not listed
Contacts
1,000
Users
2 included
Free trial
14 days
Refund
None
Free plan
Yes

Kit Creator costs $33 a month billed yearly, or $39 monthly. ActiveCampaign Starter costs $15.

You get 2 seats and 1,000 contacts, the same contact count ActiveCampaign prices at. A 14-day trial lets you test it.

Fees add up for sellers. On Creator, Kit keeps 23.5% of Paid Recommendations earnings. Kit refunds no fees already paid when you cancel.

Best if
You sell digital products or paid recommendations.
Skip it if
Your entry price must stay near $15.

How this list is built

A tool makes this list when email marketing is its main product.

Tools run from the cheapest lowest paid plan per month to the dearest. A tie goes to alphabetical order, and a tool with no public price goes last.

ActiveCampaign prices at 1,000 contacts, so size every rival at yours

Starter costs $15 a month billed yearly, and that price covers 1,000 contacts. Move the contact selector and the price moves with it. A rival that looks cheap at 500 contacts may not stay cheap at yours.

PlanPer month, billed yearlySends a monthSeats
Starter$1510,0001
Plus$4910,0001
Pro$7912,0003
Enterprise$14515,0005

Run your own count through the true cost tool.

Stay with ActiveCampaign if your team is large or you want capped sends

Enterprise includes 5 seats, where MailerLite and AWeber include 3. If four or five people send, price Enterprise against any rival before you leave.

At your monthly send limit, ActiveCampaign halts sending. MailerLite upgrades you on its own instead. If a surprise bill worries you, that halt is a safeguard.

Before you rely on the money-back promise, ask ActiveCampaign support what qualifies.

Stay put if your gripe is one fee and not the product. Trustpilot rates ActiveCampaign 2.8 from 1,459 reviews on 2026-11-05. Read the newest ones before you decide.

Who missed the list and why: HubSpot, GoHighLevel and Keap sell email inside a CRM

Each of the three sells email as one feature of a larger platform.

HubSpot keeps email inside its Marketing Hub, one hub of a wider CRM platform. Its prices start at $7 a month. See HubSpot’s pricing.

GoHighLevel is a CRM first. “Email + SMS Marketing” is one feature on its plans, which start at $97 a month. Usage bills on top. See GoHighLevel’s pricing.

Keap is a CRM first as well. Email marketing sits beside its pipeline and phone line. Prices start at $320 a month. See Keap’s pricing.

Count your contacts and sends, then trial one tool before paying for a year

Start a trial on the cheapest tool that covers your contacts and monthly sends. Keep ActiveCampaign running until your first campaign sends from the new tool.

Frequently asked questions

What is the cheapest ActiveCampaign alternative?

Brevo Starter is the cheapest, at $8.08 a month on yearly billing. ActiveCampaign Starter covers 1,000 contacts, so size Brevo against your own list first.

How long is the ActiveCampaign free trial?

ActiveCampaign gives you a free 14-day trial with email sign-up. After it ends, you pick from four paid plans.

Can I get my money back from ActiveCampaign?

ActiveCampaign's pricing page promises results in 30 days or your money back. Its terms of service call AI Credits, WhatsApp Credits and consulting purchases non-refundable. They add no other refund terms.

What happens when I hit my ActiveCampaign send limit?

ActiveCampaign stops your sending until the next monthly usage period starts. Scheduled messages stop too. Starter allows 10,000 sends a month. Constant Contact charges $0.002 per extra send instead.

Does ActiveCampaign renew by itself, and how do I cancel?

Yes. An ActiveCampaign subscription is continuous until you cancel it. A cancellation takes effect when your current subscription period ends. Cancel before the renewal date.

Sources

Show all 26 sources
  • Trustpilot, : ActiveCampaign's rating of 2.8 from 1,459 reviews.
  • ActiveCampaign, : terms
  • ActiveCampaign, : plan details and prices and terms
  • AWeber, : plan details and prices and terms
  • Brevo, : terms
  • Brevo, : plan details and prices
  • Constant Contact, : plan details and prices and terms
  • GetResponse, : plan details and terms
  • GetResponse, : plan details and prices and terms
  • GoHighLevel, : plan details and prices and terms
  • GoHighLevel, : terms
  • HubSpot, : terms
  • HubSpot, : plan details and prices
  • HubSpot, : plan details and prices
  • HubSpot, : plan details and prices
  • Keap, : terms
  • Keap, : plan details and prices and terms
  • Kit, : plan details and prices and terms
  • Kit, : terms
  • Klaviyo, : terms
  • Klaviyo, : plan details
  • Klaviyo, : plan details and prices
  • Mailchimp, : terms
  • Mailchimp, : plan details and prices and terms
  • MailerLite, : terms
  • MailerLite, : plan details and prices and terms