ActiveCampaign alternatives: eight email tools set against its prices
On this page, 4 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| Brevo Prices Review | $8.08/mo Starter | 5,000 emails, 500 contacts | Not listed | None | Yes |
| Constant Contact Prices Review | $10.20/mo Lite | Not listed | Yes | 30 days | None |
| MailerLite Prices Review | $10.80/mo Comfort | 5,000 emails, 500 contacts | 14 days | 30 days | Yes |
| AWeber Prices | $12.50/mo Lite | Not listed | 14 days | Not shown | None |
| Mailchimp Prices Review | $13/mo Essentials | Not listed | 14 days | 60 days | Yes |
| GetResponse Prices | $15.58/mo Starter | Not listed | 14 days | None | None |
| Klaviyo Prices Review | $20 Email | 5,000 emails, 500 contacts | Not listed | None | Yes |
| Kit Prices | $33/mo Creator | 1,000 contacts | 14 days | None | Yes |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Brevo
From $8.08 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Yearly billing makes Brevo Starter the cheapest option here, against ActiveCampaign Starter's $15. Monthly billing costs $9.
You get 500 contacts and 5,000 emails a month. ActiveCampaign Starter gives you 1,000 contacts and 10,000 sends. Size your list first.
Mind the commitment. A paying plan binds you for the whole subscription. Brevo's terms refund no prepaid or unused fees. If you want a refund window, look at Mailchimp.
- Best if
- Your list is small and price decides it.
- Skip it if
- You want a refund window if the tool disappoints.
Constant Contact
From $10.20 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- Yes
- Refund
- 30 days
- Free plan
- None
Constant Contact Lite costs $10.20 a month billed annually. ActiveCampaign Starter costs $15.
Cancel within 30 days of signing up and you get a full refund. That makes a trial switch low risk.
Extra sends bill at $0.002 each, so every 1,000 over your allowance adds $2. Your plan price also moves with contact count and sends.
- Best if
- You want a 30-day refund while testing the move.
- Skip it if
- Your send volume swings and overage bills worry you.
MailerLite
From $10.80 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- 3 included
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- Yes
You get 3 seats on MailerLite Comfort for $10.80 a month billed yearly. ActiveCampaign Starter gives you 1 seat for $15.
Monthly billing costs $12. A 14-day trial lets you test it first.
The catch is the quota. Pass 500 contacts or 5,000 emails and MailerLite bills the next tier. Your refund window closes 30 days after your last transaction.
- Best if
- Three seats at a low price matter to you.
- Skip it if
- Your list will soon pass 500 contacts.
AWeber
From $12.50 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- 3 included
- Free trial
- 14 days
- Refund
- Not listed
- Free plan
- None
AWeber Lite costs $12.50 a month on yearly billing, against $15 for ActiveCampaign Starter. You get 3 seats where Starter gives 1. Seats matter if a second person sends campaigns.
You get 14 days free, long enough to move one list and check it.
Pay monthly and the saving vanishes. AWeber Lite then costs $15, the same as ActiveCampaign Starter. Choose yearly billing or pick another tool.
- Best if
- You will pay yearly and want three seats.
- Skip it if
- You prefer monthly billing, which costs $15.
Mailchimp
From $13 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- 60 days
- Free plan
- Yes
Pay annually and Mailchimp refunds you within 60 days, twice Constant Contact's 30.
Essentials starts at $13 a month for 12 months, against $15 for ActiveCampaign Starter. You can try it free for 14 days.
Monthly plans are the catch. Mailchimp refunds no monthly plan, and overage charges land for the prior monthly cycle. Its terms can change without notice. Pick annual billing or skip it.
- Best if
- You will pay annually and want the 60-day guarantee.
- Skip it if
- You prefer monthly billing with a refund option.
GetResponse
From $15.58 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
ActiveCampaign Starter's $15 assumes yearly billing. GetResponse Starter lets you pay monthly instead, at $19.
A 12-month term costs $15.58 a month. Contacts over your list size cost $4 for every started block of 1,000.
The catch is the refund policy. GetResponse's terms say it issues no refunds, even if you cancel right after a charge. If you may want your money back, choose Mailchimp or Constant Contact.
- Best if
- You want a monthly or a 12-month choice.
- Skip it if
- You may want your money back after a bad month.
Klaviyo
From $20
- Emails
- 5,000
- Contacts
- 500
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Klaviyo lists a free plan, so you can test your list before you pay. The Email plan then costs $20 a month for 500 profiles and 5,000 emails. ActiveCampaign Starter costs $15.
Fee increases come with 14 days of notice. Mailchimp's terms allow changes without notice.
The exit is the catch. Fees are non-refundable.
Cancelling on a non-monthly cycle needs 30 days of notice. Past your usage, plans upgrade automatically.
- Best if
- You want a free plan and notice of price rises.
- Skip it if
- Non-refundable fees and 30-day notice would hurt.
Kit
From $33 a month
- Emails
- Not listed
- Contacts
- 1,000
- Users
- 2 included
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Kit Creator costs $33 a month billed yearly, or $39 monthly. ActiveCampaign Starter costs $15.
You get 2 seats and 1,000 contacts, the same contact count ActiveCampaign prices at. A 14-day trial lets you test it.
Fees add up for sellers. On Creator, Kit keeps 23.5% of Paid Recommendations earnings. Kit refunds no fees already paid when you cancel.
- Best if
- You sell digital products or paid recommendations.
- Skip it if
- Your entry price must stay near $15.
How this list is built
A tool makes this list when email marketing is its main product.
Tools run from the cheapest lowest paid plan per month to the dearest. A tie goes to alphabetical order, and a tool with no public price goes last.
ActiveCampaign prices at 1,000 contacts, so size every rival at yours
Starter costs $15 a month billed yearly, and that price covers 1,000 contacts. Move the contact selector and the price moves with it. A rival that looks cheap at 500 contacts may not stay cheap at yours.
| Plan | Per month, billed yearly | Sends a month | Seats |
|---|---|---|---|
| Starter | $15 | 10,000 | 1 |
| Plus | $49 | 10,000 | 1 |
| Pro | $79 | 12,000 | 3 |
| Enterprise | $145 | 15,000 | 5 |
Run your own count through the true cost tool.
Stay with ActiveCampaign if your team is large or you want capped sends
Enterprise includes 5 seats, where MailerLite and AWeber include 3. If four or five people send, price Enterprise against any rival before you leave.
At your monthly send limit, ActiveCampaign halts sending. MailerLite upgrades you on its own instead. If a surprise bill worries you, that halt is a safeguard.
Before you rely on the money-back promise, ask ActiveCampaign support what qualifies.
Stay put if your gripe is one fee and not the product. Trustpilot rates ActiveCampaign 2.8 from 1,459 reviews on 2026-11-05. Read the newest ones before you decide.
Who missed the list and why: HubSpot, GoHighLevel and Keap sell email inside a CRM
Each of the three sells email as one feature of a larger platform.
HubSpot keeps email inside its Marketing Hub, one hub of a wider CRM platform. Its prices start at $7 a month. See HubSpot’s pricing.
GoHighLevel is a CRM first. “Email + SMS Marketing” is one feature on its plans, which start at $97 a month. Usage bills on top. See GoHighLevel’s pricing.
Keap is a CRM first as well. Email marketing sits beside its pipeline and phone line. Prices start at $320 a month. See Keap’s pricing.
Count your contacts and sends, then trial one tool before paying for a year
Start a trial on the cheapest tool that covers your contacts and monthly sends. Keep ActiveCampaign running until your first campaign sends from the new tool.
Frequently asked questions
What is the cheapest ActiveCampaign alternative?
Brevo Starter is the cheapest, at $8.08 a month on yearly billing. ActiveCampaign Starter covers 1,000 contacts, so size Brevo against your own list first.
How long is the ActiveCampaign free trial?
ActiveCampaign gives you a free 14-day trial with email sign-up. After it ends, you pick from four paid plans.
Can I get my money back from ActiveCampaign?
ActiveCampaign's pricing page promises results in 30 days or your money back. Its terms of service call AI Credits, WhatsApp Credits and consulting purchases non-refundable. They add no other refund terms.
What happens when I hit my ActiveCampaign send limit?
ActiveCampaign stops your sending until the next monthly usage period starts. Scheduled messages stop too. Starter allows 10,000 sends a month. Constant Contact charges $0.002 per extra send instead.
Does ActiveCampaign renew by itself, and how do I cancel?
Yes. An ActiveCampaign subscription is continuous until you cancel it. A cancellation takes effect when your current subscription period ends. Cancel before the renewal date.
Sources
Show all 26 sources
- Trustpilot, : ActiveCampaign's rating of 2.8 from 1,459 reviews.
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- AWeber, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Constant Contact, : plan details and prices and terms
- GetResponse, : plan details and terms
- GetResponse, : plan details and prices and terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Kit, : plan details and prices and terms
- Kit, : terms
- Klaviyo, : terms
- Klaviyo, : plan details
- Klaviyo, : plan details and prices
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- MailerLite, : terms
- MailerLite, : plan details and prices and terms