Cognism pricing: no public price, five seats per plan, credits on top

Cognism does not publish a price. Both plans, Standard and Pro, end in a button to talk to sales.

Cognism does print the shape of the bill. Each plan includes 5 seats. Every seat carries credits, and you can buy more at any point.

You cannot work out a monthly cost from that. The useful questions change instead.

How many contacts does your team reveal in a month? Do you need Pro’s mobile and intent extras? Those sit on one plan only.

Want a price before you talk to anyone? Skip Cognism for now. A tool that lists its rate is quicker to judge. If you sell into the UK or EMEA, a quote is worth the call.

Lusha is the nearest rival that lists a price. Reviewers praise Cognism’s data, though some people in its database complain about opt-outs.

Cognism also prints no refund window, renewal clause or contract term. Get those in writing before you pay. A quote-only plan hides them until the contract arrives.

Your Cognism bill is a quote for seats plus credits

Cognism prices neither plan, and it prints no seat price either. One quote covers everything.

Four things shape the bill.

• Seats. Standard is “For teams that need core prospecting workflows”. Pro is “For teams that need advanced prospecting workflows”. If your team has six reps or more, ask what a sixth seat costs.
• Credits. “Credits are used to reveal, enrich, or export a contact.” One credit buys one revealed contact. Each seat includes an allocation, and Cognism gives no size for it.
• Extra credits. “Additional credits can be purchased at any point.” A team that reveals more than its allocation buys more. Cognism prints no rate for them.
• Add-ons. Both plans list a CRM Enrichment add-on that will “Automatically enrich and maintain your CRM records”. Cognism prices it nowhere.

Picture a team of five reps on Standard. The seats are in the plan. Each rep spends credits on every new contact. The credit count decides whether the plan is enough.

Two details work in your favor. There is “No charge for viewing previously revealed contacts”. You can look again at a contact you paid to reveal.

The same credits also work “across the prospecting platform, Enrich, and API without extra cost”. You hold one pot, not three.

Count the contacts each rep would reveal in a month. Then ask what each seat’s allocation covers. Ask what an extra block costs too.

Try our true cost tool to set a quote beside other tools. It takes seats and credits and gives a monthly figure.

Cognism’s public pages give no renewal, refund or cancel terms

Cognism shows no trial length. It gives no refund days, no auto-renewal clause and no cancellation method. It also gives no price-change clause and no contract term.

Cognism’s customer agreement is not public.

A quote-only vendor sets terms in a contract you see late. If a renewal at a higher price worries you, that matters. Ask for these in writing before you sign.

1. The contract length, and whether it renews on its own.
2. The notice you must give to stop a renewal.
3. Whether unused credits carry over or expire.
4. Whether extra credits keep their price for the term.
5. What a refund looks like, if one exists.

Rivals print theirs. Lusha’s terms say your plan renews automatically for a period equal to the original one. You must cancel at least fourteen (14) days before the Renewal Date.

Hunter’s terms say a subscription renews unless you cancel it. Hunter also gives no refund on cancellation. It can change fees on thirty (30) days of written notice.

You can read both before you pay. With Cognism you cannot yet.

Standard fits core prospecting, Pro adds mobile and intent

Pick Standard if you need contact data and list building. Pick Pro if mobile numbers and buying signals are the point.

Standard includes:

• Company revenue, headcount and HQ.
• Emails, mobiles, job titles and work history.
• Technology usage.
• Hiring, funding and M&A, and job-change signals.
• AI company research, AI persona builder, AI search and CSV enrichment.
• MCP and API access, which Cognism marks NEW.
• Filters built on firmographic, technographic and signal data.

Pro carries Cognism’s “Most popular” tag. It has everything in Standard, plus:

• A premium mobile filter, to reach “more decision-makers with higher-quality, accurate mobile data”.
• Mobile verification on demand, to “reduce wasted outreach”.
• Intent data, to “prioritise accounts showing real buying intent”.

Cognism’s feature list marks no plan beside SSO, live chat support or account manager. Ask sales which plan carries them.

Who each plan suits:

• A small outbound team that needs accurate contacts and lists. Standard covers emails, mobiles, titles and CSV enrichment. Ask what the credit allocation lets each rep reveal.
• A team that cold calls. Mobile numbers matter most to you. Premium mobile filtering and on-demand verification are Pro lines.
• A team that works accounts by priority. Intent data is a Pro feature. If you rank accounts by buying activity, you need Pro.
• A RevOps owner who wants fresh records. Both plans list the CRM Enrichment add-on. It is a separate line item on either plan.

Cognism quotes “4.5/5 on G2” and “4.7/5 on Capterra” on its own pricing page. It also says “Trusted by 4000+ companies worldwide”. Those are Cognism’s own claims. Weigh them against independent ratings on review sites.

A solo founder on a tight budget should look elsewhere first. A quote-only plan with seats built in suits teams, not one-person shops.

A rival that prints its price wins when you need a number first

If you need a figure today, Lusha Premium is the nearest like-for-like. Lusha lists $399.90 a month billed monthly, with 5 seats and 3,400 credits.

Its annual price is $299.95 a month. Cognism gives no price or credit count to set beside it.

	Cognism Standard or Pro	Lusha Premium
Price	Quote only	$399.90 a month billed monthly, $299.95 a month annual
Credits	Allocation per seat, size not published	3,400
Extra credits	Can be bought at any point	Bought ad hoc for a fee

That does not make Lusha cheaper. A Cognism quote could land higher or lower.

The data each sells is a separate question. For Lusha’s full plan list, read Lusha pricing. Our take on the tool is in the Lusha review.

Two smaller cases favor another tool.

• You want to test whether the data fits. Lusha Starter lists $49.90 a month for 1 seat and 400 credits. For $0 a month, Hunter Free gives you 50 credits. Cognism lists no free plan. See Hunter pricing.
• You are weighing ZoomInfo. Cognism’s footer links a “Cognism vs ZoomInfo” page. Read ZoomInfo pricing and ZoomInfo alternatives for the other side. More tools sit under contact data.

If you pay for a quote-only plan, the data has to justify it.

Reviews split between praise for data and anger over opt-outs

Trustpilot rates Cognism 3 from 401 reviews, as of 2026-11-05. The counts form two camps. 216 reviews give five stars, and 139 give one star.

The middle is thin: 34 at four stars, 3 at three and 9 at two. A 3 here averages two opposed camps.

Of the 10 newest reviews, 7 give five stars and 3 give one star. The two groups talk about different things.

• The five-star reviews praise data and ease. One says Cognism “almost always has the correct emails and phone numbers”. Another calls it the best tool for EMEA. A third praises how fast records push into a CRM.
• The one-star reviews come from people who say they never bought Cognism. They complain of being contacted, of asking for removal and of a long opt-out process. None of the three mentions price or accuracy.

So paying users like the data and ease. People in the database dislike how Cognism holds their details.

No review in the newest 10 mentions price. Do you call prospects in the UK or EMEA? Ask sales how Cognism sources personal data and handles removal requests.

At least 4 r/sales posts name Cognism in their title, as of 2026-11-05. They are all comparisons.

One sets Apollo against Cognism for the UK market. One asks about a switch from Apollo for EMEA. One is about replacing ZoomInfo. One sets Lusha, Cognism and ZoomInfo side by side.

Buyers set Cognism against Apollo, ZoomInfo and Lusha. Price those beside your quote.

Book the call with your reveal count and ask for the contract

Bring your monthly reveal count to the call, then ask for the contract before signing. If sales will not write terms down, pick a rival that prints price and terms.