ZoomInfo alternatives: eight contact data tools set against a quote
On this page, 5 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| Snov.io Prices | $29.25/mo Starter | 1,000 credits | 7 days | None | None |
| RocketReach Prices Review | $33/mo Essentials | Not listed | Not listed | Not shown | Yes |
| Hunter Prices | $34/mo Starter | 2,000 credits | Not listed | None | Yes |
| Lusha Prices Review | $37.45/mo Starter | 400 credits | Not listed | None | Yes |
| Apollo Prices Review | $49/mo Basic | 30,000 credits | 14 days | None | Yes |
| UpLead Prices | $74/mo Essentials | 170 credits | 7 days | None | Yes |
| Cognism Prices | No public price | Not shown | Not listed | Not shown | Not shown |
| Seamless.AI Prices Review | No public price | Not shown | Not listed | None | Not shown |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Snov.io
From $29.25 a month
- Credits
- 1,000
- Users
- Not listed
- Free trial
- 7 days
- Refund
- None
- Free plan
- None
Snov.io Starter costs $29.25 a month on yearly billing, or $39 monthly. That undercuts Hunter's $34 yearly Starter. Hunter includes 2,000 credits to Snov.io's 1,000.
You get a 7-day trial before you pay. ZoomInfo states no trial length.
LinkedIn account slots cost $69 a month each, outside the plan price. Fees are non-refundable, and there is no free plan. Trustpilot rates Snov.io 4.6 across 1,602 reviews, the best score of the eight.
- Best if
- You want the lowest published paid plan and a free week.
- Skip it if
- You need LinkedIn account slots included, since each costs $69 a month extra.
RocketReach
From $33 a month
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- Not listed
- Free plan
- Yes
RocketReach Essentials costs $33 a month billed annually, against Hunter's $34. Pro costs $75 and Ultimate $142 on the same billing.
A free account needs no credit card. Every tier has a price before you talk to anyone, which ZoomInfo cannot say.
Reputation is the catch. Trustpilot rates RocketReach 1.1 across 1,117 reviews.
Its plan list gives no credit count. You cannot size a plan from price alone. Cancellation takes effect the following term.
- Best if
- You want a free account first and a published price per tier.
- Skip it if
- You need credit counts per plan in writing before you pay.
Hunter
From $34 a month
- Credits
- 2,000
- Users
- Unlimited
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Hunter Starter costs $34 a month billed yearly, or $49 monthly, for 2,000 credits. Snov.io's Starter gives 1,000 for $29.25 yearly. The free plan gives 50 credits a month.
Extra volume has a price too. 1,000 search credits cost $50.
Exits are the weak spot. Hunter gives no refunds for any reason. Plans renew automatically unless you cancel. Trustpilot rates it 4.3 on 355 reviews.
- Best if
- You want a free plan to test with and a stated price for extra credits.
- Skip it if
- You may need a refund, since Hunter gives none whatever the reason.
Lusha
From $37.45 a month
- Credits
- 400
- Users
- 1 included
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Lusha Starter costs $37.45 a month on yearly billing, or $49.90 monthly, for 400 credits. UpLead Essentials gives 170 credits for $74 yearly, so Lusha gives more per dollar. The free plan gives 40 credits a month.
Premium costs $399.90 monthly for 3,400 credits and 5 seats.
Watch the exit. You must cancel 14 days before renewal, and payments are non-refundable. Trustpilot rates Lusha 1.2 on 784 reviews.
- Best if
- You want a small, priced credit ladder and a free plan of 40 credits.
- Skip it if
- You export in volume, because Apollo's seat plans include far more credits.
Apollo
From $49 a month
- Credits
- 30,000
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Apollo Basic costs $49 per seat a month on yearly billing, or $65 monthly. It grants 30,000 credits per seat a year upfront, with a 14-day trial. Lusha Starter grants 400 a month.
Five seats paid yearly cost $245 a month. The free plan gives 900 credits per seat a year.
The contract is the catch. Yearly billing commits you to 12 months, and subscriptions are non-cancelable in the term. Trustpilot rates Apollo 3.2 on 1,390 reviews.
- Best if
- You want the most credits per seat and a bill for 5 seats.
- Skip it if
- You cannot commit to 12 months, since Apollo's terms are non-cancelable.
UpLead
From $74 a month
- Credits
- 170
- Users
- Not listed
- Free trial
- 7 days
- Refund
- None
- Free plan
- None
UpLead Essentials costs $74 a month on yearly billing, or $99 monthly, for 170 credits. Plus costs $149 yearly for 400. Top-up credits cost $0.50 to $0.60 each. ZoomInfo states no per-credit price.
The trial runs 7 days and holds 5 credits. There is no free plan. Cancel 60 days before renewal. Payments are non-refundable.
Reviews favor it. Trustpilot rates UpLead 4.2, against Lusha's 1.2. Only 90 reviews stand behind that score.
- Best if
- You want a stated per-credit price for top-ups and a week to test.
- Skip it if
- You want a free plan or a short notice period before renewal.
Cognism
No public price
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- Not listed
- Free plan
- None
Cognism shows no public price. You ask for a quote, as you do at ZoomInfo. Each seat includes a credit allocation, and you can buy more at any point.
Trustpilot gives Cognism 3.0 from 401 reviews, above ZoomInfo's 1.6. Gaps are the catch. Its pages give no trial, refund or renewal terms. You learn them only from sales.
- Best if
- You accept a sales quote and want credits allocated per seat.
- Skip it if
- You need a price, trial or refund terms before you talk to anyone.
Seamless.AI
No public price
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- None
Seamless.AI shows no public price, so you need a quote here too. Its edge over Cognism is stated terms, such as 60 days' notice to cancel. Sales are final once you buy.
The lock-in is the catch. Every subscription is annual, and it renews for another 12 months. A price change takes effect at once on notice. Trustpilot rates Seamless.AI 1.2 on 315 reviews, below Cognism's 3.0.
- Best if
- You hold a written quote and accept an annual contract.
- Skip it if
- You want a refund path or a price you can read first.
How this list is built
Every tool here sells business contact data you can search and export. Tools are ordered by lowest paid plan per month, cheapest first.
A tie goes to alphabetical order. Tools with no public price come last.
ZoomInfo sells credits on a quote, so compare credits before prices
ZoomInfo’s pricing page gives no figure. Its Sales, Marketing and Talent cards say View pricing. Its three packages offer a free trial with no length stated.
Each export costs one credit. If you use more than planned, you buy more. Ask for the credit count in writing before you sign.
Credit units differ across the alternatives. Apollo counts per seat per year, while Hunter and Lusha count per month. Compare like with like before you trust a price.
Before you take ZoomInfo’s quote, read its price terms. Turn any plan price into a team bill with the true cost tool. The contact data desk covers the wider field.
Who missed the list and why: NeverBounce and ZeroBounce check emails, Clay enriches
None of these three gives you a contact database to search.
- NeverBounce cleans addresses you already hold. Its pay-as-you-go plan costs $8 for 1,000 credits, under the line “Only pay when you clean”. The Growth plan costs $49 a month for 10,000 emails.
- ZeroBounce sells email validation and scoring credits. Pay as you go costs $39 for 2,000 credits. The ONE plan costs $99 a month. Its Email Finder spends 20 credits a query, yet the plans are checking credits.
- Clay enriches records from other sources. Its page says “Find and enrich data from 3rd-party sources”. Launch costs $167 a month on yearly billing, and top-ups carry a 30% premium. No plan hands you a database to search.
Stay with ZoomInfo when intent signals and onboarding drive your pipeline
ZoomInfo does things the cheaper tools do not list. Copilot Advanced adds buyer intent signals, website visitors and workflows for automated outreach. Copilot Enterprise adds a dedicated customer service manager and white-glove onboarding.
If your team runs on those, price the alternatives against them first. A cheaper contact list will not replace them.
ZoomInfo also takes card, ACH, wire and check payments. One r/sales thread, with 49 comments, asks whether there is room to negotiate. Bring that question to your renewal call.
Move when the job is simply to find and export business contacts. Then a published price lets you budget without a sales call.
Check credits and exit terms before you switch
- Ask what one export costs you. Seat price and credit count together set your real bill.
- Read the exit terms. Before you pay, find how many days’ notice a cancellation needs. Ask whether any refund exists.
- Test your own list. Of ZoomInfo’s 10 newest Trustpilot reviews, 8 give one star. Complaints name inaccurate contacts and personal numbers that stay in the database. Run a sample list through any alternative before you move yours.
Start with Snov.io for contacts, and keep ZoomInfo for intent data
Run your own list through Snov.io’s trial before you spend more. If a quote-based tool still wins, get credits, notice period and refund terms in writing.
Frequently asked questions
How much does ZoomInfo cost?
ZoomInfo publishes no price. Its pricing page offers Get Pricing and View pricing buttons. The bill depends on your features, your licenses and your credit use. Sales sets the billing rhythm with you.
What is the cheapest ZoomInfo alternative?
Snov.io has the cheapest paid plan, at $29.25 a month paid yearly. Next come RocketReach at $33 and Hunter at $34. If you want a free plan, look elsewhere.
Is there a free ZoomInfo alternative?
Yes, four of the eight have a free plan: RocketReach, Hunter, Lusha and Apollo. If you want no plan at all, Snov.io and UpLead each give a 7-day trial.
What is a ZoomInfo credit?
A ZoomInfo credit is spent when you export one person or company profile. That export can come from the platform, its Chrome extension or an integration's API call. A team that runs out can add credits to its package.
Can I cancel an Apollo plan in the middle of a term?
No. Under Apollo's terms a subscription is non-cancelable during its term, and payments are nonrefundable. A cancellation takes effect when the current term ends. Each term renews automatically unless you give written notice 30 days ahead.
Sources
Show all 32 sources
- ZoomInfo, : Home page, the source of the interface image above
- Trustpilot, : ZoomInfo's rating of 1.6 from 341 reviews, 226 of them one star
- Trustpilot, : Snov.io's rating of 4.6 from 1,602 reviews
- Trustpilot, : RocketReach's rating of 1.1 from 1,117 reviews
- Trustpilot, : Hunter's rating of 4.3 from 355 reviews
- Trustpilot, : Lusha's rating of 1.2 from 784 reviews
- Trustpilot, : Apollo's rating of 3.2 from 1,390 reviews
- Trustpilot, : UpLead's rating of 4.2 from 90 reviews
- Trustpilot, : Cognism's rating of 3.0 from 401 reviews
- Trustpilot, : Seamless.AI's rating of 1.2 from 315 reviews
- Reddit r/sales, : At least 100 r/sales posts name ZoomInfo in their title, among them one with 49 comments on negotiating the bill
- Apollo, : plan details and prices and terms
- Apollo, : terms
- Clay, : terms
- Clay, : plan details and prices and terms
- Cognism, : terms
- Hunter, : plan details and prices
- Hunter, : terms
- Lusha, : terms
- Lusha, : plan details and prices
- NeverBounce, : plan details and prices
- NeverBounce, : terms
- RocketReach, : plan details and prices and terms
- Seamless.AI, : terms
- Seamless.AI, : terms
- Snov.io, : plan details and prices and terms
- Snov.io, : terms
- UpLead, : plan details and prices and terms
- UpLead, : terms
- ZeroBounce, : plan details and prices
- ZeroBounce, : terms
- ZoomInfo, : terms