GoHighLevel pricing: what the three plans cost and what sits on top

You pay $97 for Starter, $297 for Unlimited or $497 for Founder each month. Those prices date from 2026-11-05. Metered usage lands above all three, so the plan price is a floor.

Seats and contacts cost nothing extra. A team of five pays what a team of one pays. That flat price is the draw for a growing team.

Your usage sets the rest of the bill. So do the add-ons you switch on. Several bill per client workspace, so they grow as your client list grows.

Agencies pay for the plan that fits their client count. A single shop needs only the cheapest one.

The terms add a catch. HighLevel calls every fee non-refundable. Your plan also renews by itself at the then-current rate.

You get a 14-day free trial on any plan. Use it to send the volume you expect before you pay. If you use half the platform, stay where you are. A small team with plain needs can pay less elsewhere.

Five seats cost the same as one, and usage and add-ons sit on top

Take Starter with five seats. The plan price does not move, because seats are free. Starter includes 3 sub-accounts, which are separate client workspaces. Five people can share all three.

Usage is the part that moves. HighLevel’s own wording is “usage-based costs for telecommunications and AI services.” Expect meters on phone numbers, SMS, emails sent and premium AI. A shop that texts its whole list weekly pays more than a booking-form shop.

GoHighLevel’s page prints no rate for any of those lines. You cannot total them before you send.

Close does print its own. Most outbound calls run about $0.02 a minute. Close phone numbers start near $1 a month.

GoHighLevel’s pricing page lists these add-ons:

• AI Employee Growth Plan: $50 a month for each sub-account.
• Branded Client Portal App: $49 monthly for each sub-account.
• SEO, powered by Search Atlas: each sub-account adds $79 a month.
• Dedicated email IPs: $59 a month per IP.
• Premium support: $500 a month, flat.

A per-sub-account charge grows with your client count. Moving up a plan removes none of these. Unlimited and Founder let you rebill usage costs to clients. Many agencies add a markup.

The free trial holds off the plan charge only. Usage fees for telecom or third-party services may still apply during it. Watch the usage lines from day one.

The terms renew you, keep every fee and let rates change

HighLevel bills month to month. You can leave through your Platform Account, a support ticket or a phone call.

Three clauses decide what a mistake costs you.

1. Renewal. The terms say your subscription “will automatically renew and your payment method will be charged the then-current rates.” Billing also starts automatically when a free trial ends, unless you cancel.
2. Refunds. The terms say “All Fees assessed by HighLevel are non-refundable, including subscription Fees, Communication Surcharges, and HighLevel’s resale of Third Party Services.” They give no refund window.
3. Price changes. The terms say “Fee rates and amounts may change from time to time.” Nothing locks your plan price.

With no refund, the date matters more than the method. Cancel after a renewal charge and that month stays charged. Put the renewal date in your calendar the day you pay.

A yearly option exists too. The pricing page shows a Monthly and Save with annual toggle. Its yearly totals do not line up with the plan cards. Read the total on your own plan’s card before you pay.

Starter suits one business, Unlimited an agency, Founder a reseller

Starter is labelled “For one business or a few clients.” Its card lists chat and phone support, Workflow Builder and Campaign Builder. It adds 2 way SMS, 2 way Email and the App Marketplace.

A clinic or shop that runs its own follow-up needs nothing more. Skip it if clients must see your logo. The white-label app sits one plan up.

Unlimited is labelled “For agencies managing unlimited clients.” It adds a white-label desktop app and basic API access. It also adds pass-through billing for usage and add-ons. Your clients then see your branding at login. Choose it once you manage more clients than three sub-accounts hold.

Founder is the card marked Most Popular. It includes everything in Unlimited.

It adds SaaS mode with unlimited reselling and ready-made industry solutions. It also lists project management, meeting rooms, events and exclusive access to features and discounts. The FAQ calls this tier the Pro Plan.

SaaS mode is the real gap. HighLevel says it turns the platform into a software product you sell. It creates client accounts for you and rebills SMS and email use. If you will not resell HighLevel under your own name, Unlimited does the agency job.

Founder also lists a HighLevel Partner Network as coming soon. Do not pay for it yet.

You can start low. An upgrade mid-month costs only the prorated difference, and you can downgrade later. The Enterprise plan is “Speak with Our Enterprise Team,” with no figure.

Need a CRM for two people? This is more platform than you need. HighLevel says it replaces a funnel builder, email software, a scheduler and review tools. That saves money only if you use them.

At three seats Zoho and Pipedrive cost less, and at five Starter does

Starter’s flat price pays off as your team grows. At three seats, two rivals undercut it. Zoho CRM Standard costs $60 a month and Pipedrive Lite costs $72. Close Essentials costs $147.

At five seats the order flips. Zoho CRM Standard costs $100, Pipedrive Lite $120 and Close Essentials $245. Starter’s $97 sits below all three. Add GoHighLevel’s usage and add-ons before you call that a win.

Zoho CRM wins for one to three people who want a plain pipeline. Zoho CRM Free costs $0 for 3 seats. Zoho’s paid plans give you 45 days to ask for a full refund. GoHighLevel’s terms offer none.

Close Essentials lists a 30-day money-back guarantee. Its terms also call all fees non-refundable. Close and Pipedrive meter extras too, so a seat price is never the whole bill.

These rivals sell seats to a sales team. Starter sells a bundle with sub-accounts, campaign tools and a workflow builder.

Compare them on the job you need done. See more options in GoHighLevel alternatives. Their plans sit on the Zoho CRM and Close pages.

Reviews praise support, and threads split between switching in and switching out

Trustpilot showed a 4.9 rating across 15,282 reviews on 2026-11-05. Of those, 14,801 gave five stars and 291 gave one star. The ten newest, dated 2026-11-03 and 2026-11-04, all gave five stars.

Seven name a support agent. None mention price.

So support gets praised. Reviewers say nothing about the usage bill. You have to measure that yourself.

At least 59 r/CRM posts name GoHighLevel in their title on 2026-11-05. The busiest, with 10 comments, is “GoHighLevel is the best tool for online businesses.” Next come a post on moving over from HubSpot with 7 comments and “Any alternatives to GoHighlevel?” with 6.

Buyers ask how to switch in, and whether to switch out. Read the GoHighLevel review for how the product itself holds up.

Test the usage bill in the trial, then pick a plan

Start on Starter and run your real texts, calls and email through the free trial. Move to Unlimited only when clients need your branding.