GoHighLevel alternatives: eight CRMs priced against the $97 to $497 plans
On this page, 7 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| HubSpot Prices Review | $7/mo Content Hub Starter | Not listed | Not listed | None | Yes |
| Zoho CRM Prices Review | $7/mo Bigin Express | Not listed | Yes | 45 days | Yes |
| Close Prices | $9/mo Solo | 500 credits | 14 days | 30 days | None |
| Freshsales Prices | $9/mo Growth | Not listed | 21 days | None | None |
| monday CRM Prices Review | $12/mo Basic | 1,000 contacts | 14 days | 30 days | None |
| Pipedrive Prices Review | $14/mo Lite | Not listed | 14 days | None | None |
| Attio | $35/mo Plus | Not listed | 14 days | None | Yes |
| Keap Prices Review | $320/mo Platform | Not listed | Yes | 90 days | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
HubSpot
From $7 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Three HubSpot Starter Customer Platform seats come to $30 a month. GoHighLevel's flat plan runs $97. Free Tools stays at $0.
The catch is the climb. Sales Hub Professional runs $90 a seat. Onboarding adds a required $3,000, paid once.
Payments are non-refundable. You cannot cancel before your term ends. Trustpilot shows 1.5 from 1,180 reviews.
- Best if
- You run a small team and want a free CRM first.
- Skip it if
- You need one flat fee, or cannot accept a fixed term.
Zoho CRM
From $7 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- Yes
- Refund
- 45 days
- Free plan
- Yes
Three Zoho CRM Standard seats come to $60 a month, against GoHighLevel Starter's $97. The free plan covers 3 users. You get 45 days to ask for a refund, and GoHighLevel gives none.
On annual billing, Standard is $14 a seat. Bigin Express, the cheapest paid plan, is $9 monthly or $7 annually.
Growth is the catch. Ten Standard seats run $200 a month. Professional rises to $35 per seat monthly.
- Best if
- You want a cheap per-user CRM with a free plan.
- Skip it if
- You want a flat fee, since every paid Zoho plan bills per user.
Close
From $9 a month
- Contacts
- Not listed
- Credits
- 500
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
Close Solo costs $19 a seat on monthly billing, under GoHighLevel's $97. Annual billing drops it to $9. You get 500 credits a month, and Scale includes 2,000. Your trial lasts 14 days.
Seats are the catch. Essentials for three people comes to $147 a month, above GoHighLevel Starter. Outbound calls run about $0.02 a minute.
Close lists a 30-day money-back line, yet its terms call every fee non-refundable.
- Best if
- You want per-user tiers with AI credits included.
- Skip it if
- You rely on the refund line alone, since the terms disagree.
Freshsales
From $9 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 21 days
- Refund
- None
- Free plan
- None
Three Freshsales Growth seats total $33 a month, against GoHighLevel Starter's $97. You get 21 days free, a week longer than GoHighLevel's 14.
The term is the catch. Your contract bars cutting users or downgrading plans until it ends. Branded documents add $19 per user a month.
Ten Growth seats reach $110 a month. Payments are non-refundable. Notice is due 30 days before renewal.
- Best if
- You want low per-user tiers and a three-week trial.
- Skip it if
- You expect refunds, or want branded documents on every seat.
monday CRM
From $12 a month
- Contacts
- 1,000
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
Five monday CRM Basic seats come to $90 a month, just under GoHighLevel Starter's $97. A 14-day trial comes first, then 30 days to ask for a refund.
Contacts are the catch. Basic holds 1,000, while GoHighLevel gives unlimited contacts. Standard holds 10,000 at $25 a seat.
Ten Basic seats reach $180 a month. After the refund window, fees are non-refundable.
- Best if
- You want per-seat pricing with a 30-day refund window.
- Skip it if
- You have many seats, or need over 1,000 contacts on Basic.
Pipedrive
From $14 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
Three Pipedrive Lite seats run $72 a month, against $97 for GoHighLevel Starter. Lite is $24 a seat monthly, or $14 on annual billing. Growth runs $49 per seat. Every tier starts with a 14-day trial.
Extras are the catch. LeadBooster starts at $32.50 and Campaigns at $13.33, both on top of your seats.
Ten Lite seats reach $240 a month. All fees are non-refundable.
- Best if
- You want four per-seat tiers and a free trial.
- Skip it if
- You need email marketing bundled in, since Campaigns costs extra.
Attio
From $35 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user, up to 10
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Attio Free covers 3 seats at $0. Plus is $44 a seat monthly, or $35 on annual billing. Three Plus seats come to $132 a month, above GoHighLevel Starter's $97.
Credits are the catch. Another 5,000 workspace credits cost $85 a month. Plan terms run one month or twelve.
Fees are non-refundable, though a free trial of 14 days lets you test first.
- Best if
- You have up to three people and want a free CRM.
- Skip it if
- You want a low seat price. Attio's $35 annual seat is the highest starting seat price of the seven.
Keap
From $320 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- 2 included
- Free trial
- Yes
- Refund
- 90 days
- Free plan
- None
For $320 a month, Keap includes 2 users. GoHighLevel Unlimited costs $297 with unlimited users. You get 90 days to ask for a refund, and GoHighLevel gives none.
People and exit are the catch. Each extra user costs $39 a month. An annual contract adds a $299 early termination fee.
Cancelling takes a call to support. Texts past your allotment cost $0.015 each.
- Best if
- You want one fixed plan with a long refund window.
- Skip it if
- You want the lowest entry price or an easy online cancel.
How this list is built
Every tool here sells a CRM first. Order runs by lowest paid plan a month, cheapest first, with ties alphabetical. Six of these tools quote their lowest price on annual billing.
HubSpot’s free CRM beats GoHighLevel’s flat fee for a two-person team
Two people can run HubSpot’s free CRM at no cost. GoHighLevel Starter charges $97 a month flat, with unlimited users.
Seven of the eight alternatives charge per seat. Your team size picks the cheaper bill.
Small teams pay less elsewhere. Agencies with many clients often pay less on GoHighLevel. Keap sells one flat plan, and it costs more.
Seat count decides which bill is lower
Count your seats before you compare. Five Zoho CRM Standard seats cost $100 a month on monthly billing. Ten HubSpot Starter Customer Platform seats cost $100 too.
Both bills pass GoHighLevel’s flat Starter plan.
Scope differs as well. GoHighLevel Starter bundles a workflow builder, a campaign builder and two-way SMS and email. Check what your cheaper plan leaves out.
Many alternatives quote annual prices first. Monthly billing costs more. Price your plan the way you will pay. The true-cost calculator runs your own seat count, and the CRM picker narrows a shortlist.
GoHighLevel adds usage and add-on fees to its flat price
Usage meters run on every plan. The bill grows with your send volume, not your seat count.
Add-ons cost extra too. WhatsApp costs $10 a month per sub-account. Premium support costs $500 a month. Rivals meter usage as well, so price your own volume on each tool.
Stay with GoHighLevel if you run many client accounts
Stay if one login must hold many client accounts. Unlimited includes unlimited sub-accounts at $297 a month. A per-seat CRM turns every new client into a new seat cost. Starter includes 3 sub-accounts, which suits a new agency.
Stay if you want to leave without a contract. You can cancel any month, from your account, by support ticket or by phone.
Stay if reviews count for you. Trustpilot shows 4.9 from 15,282 reviews on 5 November 2026. Its 10 newest reviews all give 5 stars. Most praise a support specialist.
Leave if usage fees outgrow the plan. Leave if you want a refund path. Leave if you are a team of two or three with no clients.
Who missed the list and why: they sell email or data first
Four tools come close and still miss. Each sells something other than a CRM first.
- ActiveCampaign: email automation comes first. Pipelines are an add-on: “Boost our CRM with two add-ons: Pipelines and sales engagement”. At $15 for 1,000 contacts, Starter bills yearly.
- Brevo: its plans are email plans. At $9, Starter covers 5,000 emails, and $499 buys 150,000 on Professional. On its Sales plans, pipelines cost extra: “Custom pipelines, sales automation, chat & more”.
- Mailchimp: its plans are email plans priced by audience and sends. At $20 a month, Standard covers 6,000 emails.
- Apollo: contact data comes first. Its page does say “manage pipeline & close deals”. Data credits set its prices, from 900 on Free to 30,000 on Basic.
Want email or contact data instead? Compare email marketing tools and contact data tools.
Give notice before renewal on Zoho CRM and an annual monday CRM term
Read the cancel line first. If you pick Zoho CRM, give notice before renewal. On an annual monday CRM term, notice is due before expiry.
Then read the refund line. When a refund line and the terms disagree, get support’s answer in writing.
GoHighLevel renews automatically at the then-current rate, and its fee rates may change. Set a reminder before your trial ends. The cost-per-lead tool turns your spend into a per-lead number.
Start on a free plan if your team is small
Small team, no clients? Open a free HubSpot or Zoho CRM plan. Run many client accounts? Stay on GoHighLevel and price its usage fees first.
Frequently asked questions
What does GoHighLevel cost per month?
Starter is $97 a month, Unlimited is $297 and Founder is $497. Usage charges for calls, texts, email and AI are extra on all three. Those are GoHighLevel's prices on 5 November 2026.
Is GoHighLevel month-to-month, and can I get a refund?
GoHighLevel has no long-term contract, but its terms call every fee non-refundable. Billing starts after the 14-day free trial unless you cancel first.
Which GoHighLevel alternative is cheapest?
HubSpot and Zoho CRM are cheapest, with paid plans from $7 a month. Zoho's $7 is a Bigin Express seat on annual billing. Attio is free for 3 seats, then $35 a seat on annual billing.
Is Keap cheaper than GoHighLevel?
No. Keap's $320 plan costs more than GoHighLevel's $97 Starter and $297 Unlimited plans. It costs less than the $497 Founder plan. Keap includes 2 users, while GoHighLevel includes unlimited users.
Can an alternative run client accounts the way GoHighLevel does?
GoHighLevel Starter includes 3 sub-accounts and Unlimited includes unlimited ones. Ask each alternative whether it runs client accounts under one login before you move.
Sources
Show all 32 sources
- GoHighLevel, : Home page, the source of the interface image above
- Trustpilot, : GoHighLevel's rating of 4.9 from 15,282 reviews
- Trustpilot, : HubSpot's rating of 1.5 from 1,180 reviews
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- Apollo, : plan details and prices and terms
- Apollo, : terms
- Attio, : terms
- Attio, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Close, : terms
- Close, : plan details and prices and terms
- Freshsales, : plan details and prices and terms
- Freshsales, : terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- monday CRM, : plan details and prices and terms
- monday CRM, : terms
- Pipedrive, : plan details and prices and terms
- Pipedrive, : plan details and terms
- Zoho CRM, : plan details and prices and terms
- Zoho CRM, : terms
- Zoho CRM, : terms