Keap pricing: one $320 plan, two users, and the charges that sit on top

Keap Platform costs $320 a month, billed monthly, and that covers 2 user licenses. It is the only plan Keap lists. Extra users, text volume, implementation help and an exit fee all sit on top.

Keap sells the whole platform at one price. Its pricing page says “Say goodbye to feature-based plans.” You never wonder which tier holds the automation you need. You do pay a high entry price, even if a small crew logs in.

Keap fits a small service business that wants CRM, email, texts and invoices together. It does not fit if you need only a pipeline. You pay for every feature either way.

Three things set your real bill. How many users you add, how much you text, and how you leave. Trustpilot reviewers keep returning to the last one.

Read the cancelling clause before you pay anything. Four rivals can cost less for a smaller job.

Keap’s $320 covers two users, and extra charges can lift the bill

Each person beyond the second adds $39 a month. Keap’s pricing FAQ says “Additional users can be purchased for only $39/month per user.”

Five users cost $437 a month on Keap Platform. That is the base price plus three extra users at the per-user charge.

One blank remains in the headline price. Keap’s page has “users” and “contacts” selectors with no values filled in. With a large contact list, ask Keap in writing which count the base price assumes.

The charges on top of the plan

• Extra users. Keap bills each added user on top of the base price.
• Implementation. Keap calls these services required and lists no price.
• Text and voice overage. Keap says “Usage over your plan’s allotment is charged at $0.015 per text message and $0.01 per voice minute.”
• Text tiers. Tier 1 comes with the subscription. Tiers 2 to 6 are optional and run from $24 to $279 a month.
• Text add-ons. 500 more texts cost $6 a month, and a local number costs $10 a month.
• Early termination. Leaving an annual contract early costs $299.

Text is where your bill grows with no new hire. Tier 1 holds 500 messages and 100 voice minutes. Tier 6 holds 25,000 messages and 2,000 voice minutes.

Move up a tier only when your list outgrows Tier 1. Text broadcasts and automated texts work in the US only. One-to-one texts and the dedicated phone line cover the US and Canada. Outside those countries, you pay for a tier you cannot fully use.

Implementation is the unpriced charge. Keap’s page says “Required implementation services help you achieve faster results.” It lists strategy consulting, data import, migration and done-for-you services under a “View packages” link. No price sits behind that link, so no setup fee is known.

Get a quote before you start a trial. Keap also says “Want to save on implementation? Ask us how.” How much you could save is not stated.

You cancel by phone with notice, and leaving an annual contract early costs a fee

Cancelling is a phone call with a deadline. Keap’s pricing page says to “initiate your cancellation request at least 10 days prior to the next invoice date by calling Customer Support at 1-866-800-0004 x2”. Miss the date by a day and you pay another month.

The contract clause costs the most. Keap says “if you’re on an annual contract, please be aware that you’ll be charged a $299 early termination fee if you cancel your subscription before the end of your one-year contract term”.

Keap’s legal page promises a “90-day Money-back Guarantee”. It adds a one-sentence summary and nothing more. The conditions are not published there, so ask for them in writing.

Keap’s page shows billing as monthly. It does not say which buyers get an annual contract. It also says “Ask us about current promotional offers”, so your terms may differ.

Keap publishes no auto-renewal clause and no price-change clause on these pages. Get the full terms before you sign. The free trial has “most, but not all of the features in the paid edition”. Keap names no trial length.

One plan suits the team that wants everything and will pay for help

Keap Platform suits a small service business that wants one login and a flat price. Every feature on Keap’s pricing page sits on this single plan.

• CRM. Contact management, tags, lists, saved searches, custom fields and company records.
• CRM scoring. Lead scoring and automation history.
• Marketing. Landing pages, multi-page sales funnels, forms, email broadcasts and newsletters.
• AI. An AI Content Assistant and an AI Automation Assistant.
• Sales. A sales pipeline, an appointment scheduler, quotes, invoices and recurring payments.
• Checkout. Checkout forms, order bumps and promo codes.
• Payments. A native payment processor in the US, plus PayPal, Stripe and Eway.
• Operations. Billing automation, task management, API and webhooks, and a native Zapier integration.
• Admin. Reports, plus custom user roles, groups and permissions.
• Support. A Customer Success Manager, US phone support, 24/7 chat, Keap Academy and Keap Community.

Three buyers fit this list. A trades business that sells by quote and invoice gets payments tied to follow-up automation. A team that texts US customers gets Tier 1 included. A team with no admin gets a named success manager and phone support.

Three buyers fit poorly. A solo operator who needs only a pipeline pays for unused features. The base price pays for a second seat whether or not anyone logs in.

If you work outside the US, you lose text broadcasts and automated texts. If you need a firm monthly figure, the unpriced implementation gets in the way. So does the missing contact count. Weigh a rival with a posted price instead.

Trustpilot’s ten newest Keap reviews put cancelling first

Trustpilot rates Keap 1.1 stars from 499 reviews, as of 2026-11-05. Of those, 306 give five stars and 99 give one.

The ten newest reviews give one star each and run from 2026-02-12 to 2026-10-29. Four of them describe trouble leaving.

The newest, dated 2026-10-29, says the dashboard offers no cancel option. The reviewer phoned from Australia. Keap told them cancelling could not happen before the next billing cycle.

A reviewer on 2026-07-10 says the admin Billing tab never says how to cancel. A second, on 2026-07-13, says leaving meant speaking to someone. A third, on 2026-02-12, calls cancelling extremely hard. These match Keap’s own page: cancelling is by phone and needs notice.

Other complaints differ. One reviewer reports a $180 charge after a demo signup (2026-04-04). Nobody answered that reviewer’s calls or chats.

Another says leads were deleted after one month without use (2026-08-05). Two say prices keep rising (2026-02-25 and 2026-02-12).

Each is a single account. For you, the point is narrow. The cancelling complaints match Keap’s phone-only terms. Reading those terms costs nothing.

Close, monday CRM, GoHighLevel and Attio beat Keap for smaller jobs

A rival wins when your job is smaller than the whole platform. It also wins when exit terms matter more than features.

A small team that needs a pipeline: monday CRM Basic. monday CRM Basic lists $18 per seat per month, billed monthly. Three seats cost $54 and five seats cost $90.

It includes 1,000 contacts and a 14-day trial. Its refund window is 30 days against Keap’s 90. See the monday CRM pricing page.

A sales team that lives on the phone: Close Essentials. Close Essentials lists $49 per user per month. Three seats cost $147 and five seats cost $245.

It includes 1,000 AI credits per user a month and a 14-day trial. Calls run about $0.02 a minute, and all fees are non-refundable. The Close pricing page has the rest.

A buyer who wants no contract: GoHighLevel Starter. GoHighLevel Starter lists $97 a month. HighLevel “operates on a month-to-month basis” with “no long-term contracts”. No termination fee applies.

The trade is a 14-day trial and non-refundable fees, against Keap’s guarantee. See the GoHighLevel pricing page.

A buyer who wants to start free: Attio Free. Attio lists a $0 plan with 3 seats included. Its contract terms run one or twelve months, subject to availability.

Keap wins when you value the single login and the bundled payments and invoicing. It also wins on the success manager and the longer guarantee. You accept the higher base price as the cost. To price your own seat count against all of these, use the true cost calculator.

Set your cancel date on day one, or start smaller

If you start on Keap, put the cancel date in your calendar on day one. If you need only a pipeline, start on monday CRM Basic instead.