Kit pricing: what ConvertKit costs at 1,000 subscribers

Pay yearly and Creator, Kit’s first paid plan, runs $33 a month. Pay monthly and it runs $39. Kit prices both for 1,000 subscribers. Kit was ConvertKit until its rebrand, and its site still says “Formerly ConvertKit”.

Free costs $0 and has no automations. Pro bills $79 a month on monthly billing. Its $50 headline is a first-year offer only.

Every paid price follows your list size. Move the selector on Kit’s page to your real list before you trust a figure. A price at one list size says little about a list twice as large.

Sales carry their own cut on every plan. Kit renews plans on its own, and its terms refund nothing on a mid-term cancel. You can test Creator or Pro for 14 days with no card.

Kit’s pricing page showed these prices on 2026-11-06. If you only send broadcasts, stay on Free. If you want sequences, start on Creator. Skip Pro until you need a third login or its reporting.

Your Kit bill follows list size, seats and sales, not the plan price alone

Four things move your Kit bill past the plan price. Creator’s card, labelled “For growing creators”, is priced for 1,000 email subscribers.

• Subscribers. Free covers up to 10,000. Creator and Pro prices follow your list size.
• Seats. Free gives you one user and Creator gives you two. Pro has unlimited users.
• Sale fees. Selling digital products or subscriptions costs 3.5% + 30c on every plan. Kit says that includes card processing.
• Paid Recommendations. Creator and Pro pay Kit 23.5% of earnings from the feature. Free has no access to it.

Take a two-person newsletter that wants automations. Creator covers both people at $33 a month, with $390 billed up front. Kit prints “Save $78 per year” under that price.

A third login pushes you to Pro, the only plan with unlimited users. Billed monthly, Pro shows $79. Yearly billing shows $66 struck through beside the first-year offer.

Kit bills $593 in that first year. Its footnote says the plan renews at the standard rate after that. Kit does not say if the offer applies to monthly billing. Do not assume it does.

Kit’s pricing page gives no overage figure. Its FAQ asks what happens when you outgrow a subscriber limit. It prints no price beside the question. If your list grows fast, check your first invoice after each large upload.

Kit renews on its own and applies price changes at renewal

Renewal is automatic. Kit writes that “your subscription service will automatically renew for the applicable monthly or annual term” unless you cancel first.

Cancelling takes a settings change. Kit writes that you can cancel “at any time prior to the renewal date by changing your renewal settings.”

Read the refund clause twice. Cancel before the period ends and “we will not refund any Paid Services Fees already paid to us.” On yearly billing, that covers the whole year you paid for.

Price changes arrive at renewal. Kit writes: “We may change the Paid Services Fees at any time, but any such change will not apply to you until such time as your current Subscription Service expires or is renewed.” Kit can raise fees whenever it likes. You meet the new price when your plan renews.

Pro adds its own rule. Kit’s footnote says the discount “applies only to your first year of Pro.” At the standard rate, Kit’s page gives no yearly total.

Kit’s pricing FAQ also asks whether you can request a refund. Read that answer before you pay.

If the refund clause worries you, use the trial. Cancelling inside the 14 days avoids the question.

Trustpilot reviewers praise ease of use and protest billing and price rises

Billing and price drive the complaints, and ease of use drives the praise. Trustpilot shows Kit at 3.8 from 166 reviews, as of 2026-11-05. It counts 97 five-star reviews and 38 one-star reviews. The rest split into 24 four-star, 5 two-star and 2 three-star.

The newest 10 reviews run from 2026-10-03 to 2026-11-02. Five give one star. Three give five stars, one gives four and one gives two.

One one-star reviewer (2026-10-28) wrote that charges jumped after a contact upload. They got no notice by email or in the app. Another (2026-10-29) wrote that Kit charged them without consent.

Price shows up in the middling reviews. A two-star reviewer (2026-10-03) wrote that their price had risen nearly 3x. A four-star reviewer (2026-10-17) found the price too high for an independent business.

Two other one-star reviews (2026-10-09 and 2026-11-02) are about support and a Shopify integration.

The five-star reviews praise ease of use, new features and responsive support. One, dated 2026-10-26, calls Kit user-friendly even if you are not tech-savvy.

Does a jumping bill worry you? Check the selector before each import.

Free adds a list, Creator adds automation and Pro adds seats and reporting

Each step up Kit’s plans buys one thing.

Free suits a solo creator with one list. It includes unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation. You can sell digital products and subscriptions on it. It allows 2 subject lines per A/B test.

Free leaves out Kit branding removal, automated sequences, the visual automation builder and RSS campaigns. Support is by email only.

Creator suits a creator who wants automations. It adds unlimited visual automations, unlimited email sequences, Kit MCP and subscriber polls. It also adds Kit branding removal, SMS marketing and RSS campaigns. Apps, integrations and 24/7 email and chat support come with it.

Creator also brings Paid Recommendations, newsletter sponsorships and a free migration from another platform. It suits a creator with one assistant.

Pro suits a team of three or more, or a buyer who wants its reporting. It adds Subscriber Signals, a Growth Concierge team and engagement analytics. An insights dashboard and unlimited users come too.

Pro also carries deliverability reporting, subscriber engagement scoring and collaborative editing. It adds Facebook custom audiences, a newsletter referral system and editable links in sent broadcasts. A/B tests allow 5 subject lines, and support is 24/7 priority.

If you write alone, skip Pro unless those reporting and testing tools matter. A two-person team does not need it for seats.

MailerLite wins a small list with two users, and Brevo wins on entry price

MailerLite Free wins on seats, with 2 users. If your list fits in 250 contacts and two people log in, pick MailerLite.

Kit Free wins on list size. It covers up to 10,000 subscribers. MailerLite Free covers 250 contacts and 2,500 emails a month.

Paid entry prices run lower at rivals. For $9.00 a month, Brevo Starter gives 500 contacts and 5,000 emails. MailerLite Comfort costs $12 for 500 subscribers, 5,000 emails and 3 users. Against those, Kit Creator costs $39 billed monthly and includes 2 users.

The list sizes differ, so the gap is smaller than it looks. Check each vendor’s selector at your own size before you decide.

Creator includes automations, sequences, SMS marketing and free migration. If you need those on a larger list, Kit’s price is easier to defend.

Exit terms differ too. You get 30 days for a full refund at Constant Contact Lite. Mailchimp gives 60 days on annual plans. Kit’s terms refund nothing already paid on a mid-term cancel.

MailerLite allows refunds within 30 days of your last payment. Its terms oblige a refund only if it ends your service without cause.

Rival pages: Mailchimp pricing, Constant Contact pricing, Brevo pricing and MailerLite pricing. The email marketing desk lines up the wider field. The true cost calculator adds fees a plan price leaves out.

Start on Free, and pay for Creator only when you need automations

Run the Creator trial with your real list size in the selector. Cancel before the renewal date if the bill is not what you expected.