ConvertKit alternatives: eight email tools set against what Kit costs
On this page, 5 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| Brevo Prices Review | $8.08/mo Starter | 5,000 emails, 500 contacts | Not listed | None | Yes |
| Constant Contact Prices Review | $10.20/mo Lite | Not listed | Yes | 30 days | None |
| MailerLite Prices Review | $10.80/mo Comfort | 5,000 emails, 500 contacts | 14 days | 30 days | Yes |
| AWeber Prices | $12.50/mo Lite | Not listed | 14 days | Not shown | None |
| Mailchimp Prices Review | $13/mo Essentials | Not listed | 14 days | 60 days | Yes |
| ActiveCampaign Prices Review | $15/mo Starter | 10,000 emails, 1,000 contacts | 14 days | 30 days | None |
| GetResponse Prices | $15.58/mo Starter | Not listed | 14 days | None | None |
| Klaviyo Prices Review | $20 Email | 5,000 emails, 500 contacts | Not listed | None | Yes |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Brevo
From $8.08 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Brevo Starter costs $9 a month on monthly billing. Yearly billing brings it to $8.08. That covers 500 contacts and 5,000 emails.
Kit takes 1,000 subscribers at $33 yearly, so check your list size. Brevo also has a free plan. The catch is the exit. Constant Contact gives 30 days, but Brevo refunds no prepaid or unused fees.
- Best if
- You email a few hundred contacts and want the lowest paid entry price.
- Skip it if
- You want a refund after leaving mid-term, which Brevo declines.
Constant Contact
From $10.20 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- Yes
- Refund
- 30 days
- Free plan
- None
Constant Contact Lite costs $10.20 a month billed annually. Standard costs $29.75 and Premium $68. Against Kit's yearly $33, mind list sizes. Constant Contact prices by contacts and sends.
You get a full refund within 30 days, and Kit gives none. The catch is overage. Each send above your allowance costs $0.002, so 1,000 extra sends add $2. There is no free plan.
- Best if
- A 30-day full refund matters more to you than a free tier.
- Skip it if
- Your sending volume swings, since extra sends cost $0.002 each.
MailerLite
From $10.80 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- 3 included
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- Yes
If your list is small, MailerLite Comfort costs $12 a month. Paying yearly brings it to $10.80. You get three seats, 500 contacts and 5,000 emails. Kit Creator includes two seats and 1,000 subscribers for $33 billed yearly.
You have 30 days to ask MailerLite for a refund. The catch is the free plan, which stops at 250 contacts. Kit Free reaches 10,000. Pass your quota and MailerLite upgrades you automatically.
- Best if
- You want three seats and a 30-day refund window on a small list.
- Skip it if
- Your free list will pass 250 contacts, where Kit Free reaches 10,000.
AWeber
From $12.50 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- 3 included
- Free trial
- 14 days
- Refund
- Not listed
- Free plan
- None
AWeber Lite costs $15 a month, or $12.50 on yearly billing. You get three seats and a 14-day trial. Kit's Creator plan costs $39 monthly, so Lite costs less. AWeber's page gives no contact count, so check the limit first.
The catch is thin terms. AWeber lists no refund window and no overage rule. Lite's $12.50 a month yearly has no free tier, and Kit Free costs $0. Trustpilot shows 4.3 from 178 reviews.
- Best if
- You want a paid plan under $15 a month and a 14-day trial.
- Skip it if
- You need a free plan or a published refund window.
Mailchimp
From $13 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- 60 days
- Free plan
- Yes
Mailchimp Essentials starts at $13 a month. For 6,000 emails, Standard starts at $20. Kit's monthly Creator price is $39.
Take an annual plan and you get 60 days to ask for a refund. Monthly plans get none.
Watch the free plan. It covers under 250 contacts, against Kit Free's 10,000. Go over your limits on a monthly plan and Mailchimp bills the extra. Trustpilot shows 2.5 from 1,560 reviews.
- Best if
- You will take an annual plan and want its 60-day refund cover.
- Skip it if
- You pay monthly, since monthly plans get no refund.
ActiveCampaign
From $15 a month
- Emails
- 10,000
- Contacts
- 1,000
- Users
- 1 included
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
ActiveCampaign Starter costs $15 a month billed yearly for 1,000 contacts. Kit Creator covers the same 1,000 subscribers at $33 yearly. You get 10,000 emails. You also get 30 days to ask for your money back.
The catch is the send limit. Hit it and sends stop until next month. Plus costs $49 and Pro $79, both billed yearly. There is no free plan.
- Best if
- You want the nearest like-for-like price at 1,000 contacts.
- Skip it if
- You need a free plan, or cannot risk a send limit that blocks mailings.
GetResponse
From $15.58 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
GetResponse Starter costs $19 a month, or $15.58 on a 12-month term. On monthly billing, Marketer costs $59 and Creator $69. Beside Kit's $39 monthly plan, Starter is the cheaper step. You get a 14-day trial.
The catch is refunds. GetResponse issues none outside listed cases. Contacts over your list size cost $4 per started thousand. Its page shows no contact cap for Starter.
- Best if
- You want a choice between monthly and 12-month terms.
- Skip it if
- You expect a refund, since its terms give one only in listed cases.
Klaviyo
From $20
- Emails
- 5,000
- Contacts
- 500
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Klaviyo Email starts at $20 a month for 500 contacts and 5,000 emails. Kit Creator costs $39 monthly for 1,000 subscribers. A free plan covers 250 contacts and 500 emails.
The catch is usage billing. Your plan upgrades itself as usage grows. Fees are non-refundable. Trustpilot shows 1.6 from 374 reviews.
- Best if
- Your list is small and you want a free plan with a low paid step.
- Skip it if
- Automatic upgrades on usage and non-refundable fees worry you.
How this list is built
A tool is here when email marketing is its main product.
Tools sort by lowest paid plan per month, cheapest first. A tie goes to alphabetical order, and a tool with no public price goes last.
Kit Creator costs $39 a month, so a cheaper rival may cover less
Creator is Kit’s cheapest paid plan: $39 with monthly billing, $33 with yearly. Both prices assume a list of 1,000.
Kit Pro costs $79 monthly or $66 yearly. A first-year offer drops Pro to $50 a month. Pro then renews at the standard rate. See Kit’s pricing page for every plan.
Many rivals quote an entry plan for fewer contacts. Others bill by contacts and sends. A cheap plan and Kit’s plan are rarely a direct match.
Check the contact count before you read a price gap. Compare more email senders on email marketing. To price the extras, use the true cost tool.
Kit refunds nothing mid-period, so cancel before the renewal date
Kit renews a subscription automatically. You cancel before the renewal date by changing your renewal settings.
Cancel early and Kit keeps what you paid. Its terms let it reprice at renewal.
You get a 14-day trial on Creator and Pro, with no credit card. Free migrations come on both plans.
Stay with Kit if you run a free list or sell products
Kit does several things better than most tools here. Its free plan stays free up to 10,000 subscribers.
Free also includes unlimited landing pages, forms and email broadcasts. You get tagging, segmentation and digital product sales as well.
Creator adds unlimited visual automations and email sequences. It also adds SMS marketing, Kit branding removal and 24/7 email and chat support. Pro adds unlimited users, engagement scoring and deliverability reporting.
Selling on Kit carries a 3.5% fee plus 30c on every plan. Paid Recommendations take 23.5% on Creator and Pro. Weigh that against a rival’s own sales fees.
If you run automations or sell products on Kit, moving means rebuilding them.
Kit’s Trustpilot rating is 3.8 from 166 reviews on 2026-11-05. That beats Mailchimp’s 2.5 and Klaviyo’s 1.6.
Of its 10 newest reviews, 5 give one star. Complaints name billing and support. Switching for service alone may not pay off.
Who missed the list and why: HubSpot, GoHighLevel and Keap sell email inside a CRM
HubSpot sells email inside Marketing Hub, one hub of a wider CRM platform. Marketing Hub runs from $7 per seat at Starter to $3,600 a month at Enterprise. Its other plans cover Sales, Service, Content and Data hubs.
None is an email-only plan. See its pricing page and alternatives.
GoHighLevel is a CRM first. Its pricing lists “Email + SMS Marketing” as one feature. Usage bills on top.
Its three plans start at $97 a month. None sells email as the main product. See its pricing page.
Keap is a CRM first too. Email marketing sits beside its pipeline and phone line. It sells one plan, Keap Platform, at $320 a month with two seats.
Email is never sold alone there. See its pricing page.
Stay on Kit Free for broadcasts, or price ActiveCampaign Starter first
If you send only broadcasts to a free list, stay on Kit Free. If you pay for a 1,000-contact list, price ActiveCampaign Starter before you move.
Frequently asked questions
Is ConvertKit the same company as Kit?
Yes, Kit is ConvertKit under its new name. Kit calls itself "Formerly ConvertKit" on its pricing page. So a search for ConvertKit alternatives is a search for Kit alternatives.
How much does Kit cost?
Kit's paid plans start at Creator, priced for 1,000 subscribers: $39 monthly or $33 yearly. Pro costs more and adds unlimited users. On 2026-11-06 Pro showed a first-year offer of $50 a month. Free costs $0.
What is the cheapest ConvertKit alternative?
Brevo has the lowest paid plan, Starter, at $9 a month on monthly billing. Its limit is 500 contacts, so size your list before you compare. Brevo, MailerLite, Mailchimp and Klaviyo also list a free plan.
Can I get a refund if I leave Kit?
No, Kit keeps fees you already paid if you cancel mid-period. ActiveCampaign, MailerLite and Constant Contact give 30 days. Mailchimp gives 60 days on annual paid plans only.
Will Kit cost more as my list grows?
Yes, Kit's price follows your subscriber count. A bigger list costs more than the 1,000-subscriber prices. Kit may change its fees at any time. A change applies at your next renewal.
Sources
Show all 29 sources
- Trustpilot, : Kit's rating, 3.8 from 166 reviews.
- Trustpilot, : AWeber's rating, 4.3 from 178 reviews.
- Trustpilot, : Mailchimp's rating, 2.5 from 1,560 reviews.
- Trustpilot, : Klaviyo's rating, 1.6 from 374 reviews.
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- AWeber, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Constant Contact, : plan details and prices and terms
- GetResponse, : plan details and terms
- GetResponse, : plan details and prices and terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Kit, : plan details and prices and terms
- Kit, : terms
- Klaviyo, : terms
- Klaviyo, : plan details
- Klaviyo, : plan details and prices
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- MailerLite, : terms
- MailerLite, : plan details and prices and terms