Klaviyo pricing: what 500 profiles cost and what moves the bill

Budget $20 a month if your list holds 500 profiles and you want Email. Free stops short of that, at a lower cap. Both prices were live on 2026-11-06.

The sticker is easy. The bill is harder. Klaviyo prices by active profiles, and its selector showed only the default of 500. If your list is bigger, Klaviyo gives you no figure to plan on.

That gap matters more than the sticker. You cannot compare a bill you cannot read at your own list size. Klaviyo’s terms then decide how easily you can walk away.

If your list is near that size, budget around Email’s price. If it is far larger, ask Klaviyo for a quote first.

Two more costs sit behind the sticker. Usage can push you up a tier on its own. Fees are non-refundable, so a wrong guess stays paid.

Rivals list a firm price at the same list size. Some give you a refund window.

Klaviyo Email’s price follows your list size

Klaviyo Email bundles its send capacity into that price. Klaviyo says its Profile and Email plans are “priced by active profiles, with email send capacity included”. Your list size is the one lever on the Email price.

Klaviyo also ran a limited-time discount on the first month of Email. It applied to 500 profiles only. Treat it as a promotion, not the price.

Free sits below it, with a lower cap on profiles and on sends. Mobile messages and Composer usage come with it in small monthly amounts.

What pushes a bill past the plan price

Four things can lift the bill. Only one carries a dollar figure.

• Profiles. Your count drives the Email price. Klaviyo shows no price at any other count.
• Sends. Send capacity comes bundled with your profile count. Klaviyo prints no answer on what happens past the free limits.
• Composer usage. Klaviyo sells extra Composer usage in $10 increments. It also lists $0.01 plus carrier fees per send.
• Auto-upgrade. If your account has auto-upgrade billing set, “subscriptions will automatically upgrade according to usage”.

Read the last one twice. Your list can grow and your plan can move up without a decision from you. Klaviyo gives no price for the upgrade.

One Trustpilot reviewer wrote in German on 2026-09-06. They balked at Klaviyo’s price for a newsletter to 5,000 contacts. Klaviyo shows no price at that size, so ask for a quote first.

What Klaviyo’s terms let it do

Klaviyo renews your plan on its own and refuses refunds. It also lets itself raise prices. These terms cover every plan.

Renewal. Each service order will “automatically renew for successive subscription terms of the same length”. A monthly plan renews monthly. Klaviyo’s page gives no contract term for a paid plan.

Cancelling. The terms say: “A party must provide at least (i) five (5) days prior notice if on a monthly billing cycle, or (ii) thirty (30) days prior notice if on any other billing cycle.”

An annual buyer needs the longer notice.

Refunds. The terms say: “All Fees for Services are due and payable in US Dollars and are non-refundable.” Mailchimp lists a 60-day money-back window on its annual plans. MailerLite lists 30 days.

Price changes. The terms say: “Klaviyo will provide Customer fourteen (14) days advance notice for any increase in fees.” A buyer on a longer billing cycle gives 30 days of notice to cancel. A rise could land inside that window.

Check the notice dates on your own account before a renewal.

One Trustpilot reviewer wrote on 2026-10-22. They say they cancelled a Shopify store and told Klaviyo. A year later they found monthly withdrawals still running. Get written confirmation that a cancellation took effect.

Free suits a small list, and Email suits one that needs room to send

Free suits a small list that wants email and basic reporting. Email suits a bigger one that needs room to send.

Klaviyo lists these features under its free products. Each one sits on the Free plan.

• Marketing: web forms, basic email templates, a drag-and-drop editor and an AI subject line generator.
• Composer: recurring tasks, performance analysis, and campaign and flow creation.
• Analytics: built-in dashboards, campaign metrics, basic segmentation and list growth tracking.
• Service, Helpdesk: ticket management, omnichannel support and a profile shared with marketing.

Email support runs through your first 60 days. Academy courses, the Community and the Help Center sit beside it.

Klaviyo does not say which of these features Email adds or drops. Confirm the one you depend on before you pay.

Past Email, Klaviyo names Data + Analytics and Service as solution lines. Composer and Customer Agent are AI agent products. Professional Services and Enterprise sit under “Talk to sales”. Klaviyo shows no price for any of them.

Do you run a Shopify, Wix or WooCommerce store? Klaviyo lists a question on whether Free suits you. It prints no answer. Put that question to Klaviyo before you migrate.

If you want a refund window or a stated trial, Klaviyo is not your tool. It gives neither.

Brevo and MailerLite win on price at the same list size

Two rivals list a lower price than Klaviyo Email for the same list size. Both count contacts where Klaviyo counts active profiles.

Plan	Price	What it includes
Klaviyo Email	$20 a month	500 active profiles, 5,000 emails a month
Brevo Starter	$9.00 a month	500 contacts, 5,000 emails a month
MailerLite Comfort	$12 a month	500 contacts, 3 seats, the same sends as Klaviyo Email
Klaviyo Free	$0	250 active profiles, 500 email sends a month
MailerLite Free	$0	250 contacts, 2,500 emails a month, 2 seats

Brevo Starter gives the same sends for less money. See Brevo pricing for its other tiers. Its terms give 30 days of notice before a price change, against Klaviyo’s 14.

MailerLite Comfort costs less than Klaviyo Email too. It also gives you a 14-day trial and a 30-day refund window. Klaviyo’s page lists neither. See MailerLite pricing for its other plans.

MailerLite Free matches Klaviyo’s 250 limit. It adds 2,500 emails and two seats.

Mailchimp costs $13 a month on Essentials and gives a 14-day trial. Its 60-day money-back guarantee covers annual paid plans. See Mailchimp pricing.

Constant Contact Lite costs $10.20 a month, billed annually. Extra sends cost $0.002 each. Its 30-day refund window beats Klaviyo’s none. See Constant Contact pricing.

Pick Klaviyo over these if you need its Composer agent or its helpdesk. Pick a rival if price at your list size decides it.

Reviewers split hard, and the newest ones cite support

Trustpilot listed 374 Klaviyo reviews on 2026-11-05, with a 1.6 rating. Of those, 214 were one-star and 134 were five-star.

Only one of the ten latest reviews gave five stars. The other nine gave one. They name support, a billing charge after cancelling and a ban without warning. The five-star review calls Klaviyo the tool a Shopify store needs.

For the wider category, see the email marketing hub and the alternatives index.

Start on Free, and test support before you pay

Start on Free, and move to Email only when your list outgrows it. Before you pay, ask Klaviyo your monthly cost at your real list size.