Klaviyo alternatives: eight email tools set against its prices
On this page, 4 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| Brevo Prices Review | $8.08/mo Starter | 5,000 emails, 500 contacts | Not listed | None | Yes |
| Constant Contact Prices Review | $10.20/mo Lite | Not listed | Yes | 30 days | None |
| MailerLite Prices Review | $10.80/mo Comfort | 5,000 emails, 500 contacts | 14 days | 30 days | Yes |
| AWeber Prices | $12.50/mo Lite | Not listed | 14 days | Not shown | None |
| Mailchimp Prices Review | $13/mo Essentials | Not listed | 14 days | 60 days | Yes |
| ActiveCampaign Prices Review | $15/mo Starter | 10,000 emails, 1,000 contacts | 14 days | 30 days | None |
| GetResponse Prices | $15.58/mo Starter | Not listed | 14 days | None | None |
| Kit Prices | $33/mo Creator | 1,000 contacts | 14 days | None | Yes |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Brevo
From $8.08 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
You pay $8.08 a month for Brevo Starter on annual billing, or $9 monthly. Klaviyo Email costs $20 for 500 profiles and 5,000 emails. Brevo Free needs no card.
The catch is the term. Brevo lets you cancel only when your subscription ends. It refunds no prepaid fees.
Choose $8.08 on annual billing and you pay for the whole year, against $9 monthly. Professional costs $499 a month on monthly billing, with 10 seats and 150,000 emails.
- Best if
- You want the lowest entry price and can commit to a term.
- Skip it if
- You need a refund after prepaying.
Constant Contact
From $10.20 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- Yes
- Refund
- 30 days
- Free plan
- None
Constant Contact Lite costs $10.20 a month billed annually. Klaviyo Email costs $20. Cancel within 30 days of signing up and you get a full refund.
The catch is overage. Extra sends cost $0.002 each, so 1,000 over your allowance add $2.
There is no free plan. Standard costs $29.75 and Premium $68 on annual billing. Trustpilot gives it 4.0 from 2,121 reviews, against Klaviyo's 1.6.
- Best if
- You want a plain refund rule and a rating near 4.
- Skip it if
- You rely on a free tier.
MailerLite
From $10.80 a month
- Emails
- 5,000
- Contacts
- 500
- Users
- 3 included
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- Yes
MailerLite Comfort costs $10.80 a month paid yearly, or $12 monthly. Klaviyo Email costs $20. You get 3 seats, 500 contacts and 5,000 emails. Its free plan has 2 seats and covers 250 contacts.
You cancel on the Plan and Billing page. Refund requests run 30 days from your last transaction.
The catch is the quota. Pass your subscriber or email limit and MailerLite upgrades you automatically. Power costs $25 a month on monthly billing.
- Best if
- You want a free start and a cancel button in your account.
- Skip it if
- An automatic tier upgrade on overage would surprise you.
AWeber
From $12.50 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- 3 included
- Free trial
- 14 days
- Refund
- Not listed
- Free plan
- None
AWeber Lite costs $12.50 a month paid yearly, or $15 monthly, with 3 seats. Klaviyo Email costs $20. You get 14 days free before you pay. Plus costs $30 monthly, or $20 on annual billing.
The catch is no free plan, while Klaviyo Free costs nothing under 250 profiles. AWeber's pages give no refund, cancel or overage terms. Check those before you pay.
Trustpilot gives it 4.3, though only 178 reviews back that.
- Best if
- You want a paid plan with a high rating.
- Skip it if
- You need refund and cancel terms in writing first.
Mailchimp
From $13 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- 60 days
- Free plan
- Yes
Mailchimp Essentials costs $13 a month for 12 months. Standard costs $20, level with Klaviyo Email, and sends 6,000 emails against 5,000. Each plan opens with 14 days free. Mailchimp Free covers under 250 contacts.
Refunds are the catch. The 60-day guarantee covers annual paid plans only. Pay monthly and you get no refund. Overage on a monthly plan is billed afterward.
Premium costs $350 a month. Trustpilot shows 2.5 from 1,560 reviews.
- Best if
- You want a refund window on an annual plan.
- Skip it if
- You pay monthly and want refunds.
ActiveCampaign
From $15 a month
- Emails
- 10,000
- Contacts
- 1,000
- Users
- 1 included
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
ActiveCampaign Starter costs $15 a month billed yearly, for 1,000 contacts and 10,000 emails. Klaviyo Email's $20 stops at 500 profiles. Every plan gives 14 days free and a 30-day money-back promise.
The catch is the hard cap. Hit your send limit and sending stops until the next monthly period. That spares you overage bills but can halt a campaign. There is no free plan.
Plus costs $49, Pro $79 and Enterprise $145 on yearly billing. Trustpilot gives it 2.8 from 1,459 reviews.
- Best if
- You want a hard send cap rather than overage bills.
- Skip it if
- You rely on a free plan.
GetResponse
From $15.58 a month
- Emails
- Not listed
- Contacts
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
GetResponse Starter costs $15.58 a month on annual billing, or $19 monthly. Klaviyo Email costs $20. Every plan opens with 14 days free. You pick monthly or 12-month billing.
The catch is the refund rule. GetResponse refunds nothing beyond its stated exceptions, even right after a charge. Contacts over your list size cost $4 per started block of 1,000.
There is no free plan. Marketer costs $59 and Creator $69 on monthly billing.
- Best if
- You will pick a 12-month term for the lower price.
- Skip it if
- You want a refund after the first charge.
Kit
From $33 a month
- Emails
- Not listed
- Contacts
- 1,000
- Users
- 2 included
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Kit Creator costs $33 a month on a yearly plan, or $39 monthly. It includes 2 seats and 1,000 contacts, where Klaviyo Email's $20 covers 500 profiles. Every plan has a 14-day trial. Kit Free has 1 seat.
Kit costs more, and its fees add up. Paid Recommendations take 23.5% on Creator and Pro. Digital product sales carry 3.5% plus 30 cents.
Kit refunds no fees you already paid. Pro costs $79 monthly.
- Best if
- You sell digital products or paid recommendations.
- Skip it if
- You only send newsletters on a tight budget.
How this list is built
Every tool here has email marketing as its main product.
Tools sort by their cheapest paid plan, with yearly plans counted per month. A tie goes to alphabetical order.
Klaviyo’s terms renew you, refund nothing and bill by usage
Klaviyo renews your plan on its own, for a term of the same length. All fees are non-refundable.
Cancelling a monthly cycle takes notice ahead of renewal. Longer cycles take more.
Usage can lift your bill. Self-service subscriptions upgrade automatically as your usage grows. Extra Composer usage sells in $10 increments. Klaviyo gives you 14 days’ notice of any fee increase.
Check Klaviyo’s plans before you add profiles.
Who missed the list and why: HubSpot, GoHighLevel and Keap sell email inside bigger platforms
None of the three has email marketing as its main product.
- HubSpot: Email is one part of Marketing Hub. That is one hub of a CRM platform. Its plans span Content, Data, Sales, Service and Marketing hubs. Marketing Hub Starter costs $7 a seat a month, Professional $800 and Enterprise $3,600. See HubSpot’s pricing.
- GoHighLevel: It is a CRM first. “Email + SMS Marketing” is one feature, and usage bills on top. Starter costs $97 a month, Unlimited $297 and Founder $497. See GoHighLevel’s pricing.
- Keap: It is a CRM first too. Email marketing sits beside its pipeline and phone line. Its one plan, Keap Platform, costs $320 a month with 2 seats. See Keap’s pricing.
Stay with Klaviyo if it already runs your store
Klaviyo connects to 400+ apps, including Shopify, WooCommerce and Wix. If your store syncs through one of them, a move costs you work.
The free plan adds mobile messages and Composer usage to 500 email sends. You also get web forms, built-in reporting and campaign revenue attribution. Email support comes free for the first 60 days.
Stay if a switch would cost you a campaign you can’t lose.
Read the bad and the good reviews before you move.
Klaviyo’s 1.6 Trustpilot rating splits hard. Of 374 reviews, 214 are one-star and 134 five-star. Of the 11 newest, 10 are one-star. They complain about support, bans and charges after a store closed.
One recent five-star review praises the Shopify fit and easy exports. See the Klaviyo review for the full picture.
Start on Brevo Free unless your store runs on Klaviyo’s apps
If your store runs on Klaviyo’s apps, stay put. Otherwise start on Brevo Free, and read its cancel rule before you pay.
Frequently asked questions
How much does Klaviyo cost compared with its alternatives?
At $20 a month, Klaviyo Email's cheapest plan covers 500 active profiles and 5,000 emails. Brevo starts at $8.08 on annual billing and Constant Contact at $10.20. MailerLite starts at $10.80 and AWeber at $12.50, both on yearly billing.
Is there a free Klaviyo alternative?
Yes. Brevo, MailerLite, Mailchimp and Kit each have a free plan. On Klaviyo Free you get up to 250 active profiles and 500 sends a month. MailerLite Free covers 250 contacts and 2,500 emails.
Can I get a refund if I leave Klaviyo or switch to another tool?
No. Klaviyo's terms of service rule out a refund on anything you pay. If you want a refund window, Constant Contact and ActiveCampaign both give 30 days. Mailchimp gives 60 days on annual paid plans.
Does Klaviyo renew automatically, and how do I cancel?
Yes, Klaviyo rolls your subscription into another term of equal length. Monthly plans need five days' notice. Any other cycle needs 30 days' notice.
Sources
Show all 34 sources
- Trustpilot, : Klaviyo rating of 1.6 from 374 reviews, with 214 one-star reviews
- Trustpilot, : Brevo rating of 3.8 from 7,252 reviews
- Trustpilot, : Constant Contact rating of 4.0 from 2,121 reviews
- Trustpilot, : MailerLite rating of 4.1 from 3,403 reviews
- Trustpilot, : AWeber rating of 4.3 from 178 reviews
- Trustpilot, : Mailchimp rating of 2.5 from 1,560 reviews
- Trustpilot, : ActiveCampaign rating of 2.8 from 1,459 reviews
- Trustpilot, : GetResponse rating of 4.2 from 1,046 reviews
- Trustpilot, : Kit rating of 3.8 from 166 reviews
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- AWeber, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Constant Contact, : plan details and prices and terms
- GetResponse, : plan details and terms
- GetResponse, : plan details and prices and terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Kit, : plan details and prices and terms
- Kit, : terms
- Klaviyo, : terms
- Klaviyo, : plan details
- Klaviyo, : plan details and prices
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- MailerLite, : terms
- MailerLite, : plan details and prices and terms