CallRail alternatives: six tools set against Lead Tracking at $55 a month
On this page, 5 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| HubSpot Prices Review | $7/mo Content Hub Starter | Not listed | Not listed | None | Yes |
| Zoho CRM Prices Review | $7/mo Bigin Express | Not listed | Yes | 45 days | Yes |
| Close Prices | $9/mo Solo | 500 credits | 14 days | 30 days | None |
| WhatConverts Prices | $30/mo Call Tracking | Not listed | 14 days | 30 days | None |
| GoHighLevel Prices Review | $97/mo Starter | Not listed | 14 days | None | None |
| Keap Prices Review | $320/mo Platform | Not listed | Yes | 90 days | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
HubSpot
From $7 a month
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
Five HubSpot Starter seats cost $50 a month, under CallRail's $55. Free tools cover 2 seats at $0. Paid seats cost $10 each, or $7 billed yearly.
Ten seats cost $100, above CallRail's entry plan. HubSpot sells calling, not call tracking, so no call is tied to an ad.
You also cannot cancel before your term ends, and payments are non-refundable. Trustpilot gives HubSpot 1.5 across 1,180 reviews.
- Best if
- Your reps place the calls and you want a free CRM for 2 users.
- Skip it if
- You need calls attributed to the ad or page that produced them.
Zoho CRM
From $7 a month
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- Yes
- Refund
- 45 days
- Free plan
- Yes
If you have 3 users, Zoho CRM costs nothing. HubSpot's free tools cover only 2 seats.
For paid seats, Bigin Express costs $9 a user monthly, or $7 yearly. Standard costs $20, so 3 users pay $60. That tops CallRail's entry plan.
You get 45 days to ask for a refund, and Close gives 30. The catch is tracking: Zoho sells calling, so no call is tied to an ad. Reviewers average 3.8 on Trustpilot across 6,192 reviews.
- Best if
- You want a free plan for 3 users and a written 45-day refund window.
- Skip it if
- You need call tracking or attribution reports.
Close
From $9 a month
- Credits
- 500
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
If your reps dial all day, Close charges about $0.02 a minute. CallRail's local minutes cost $0.06. Numbers start near $1 a month at Close, against $3 at CallRail.
For one user, Solo costs $19 a month, or $9 yearly. Three Essentials users pay $147.
You get 14 days free and a 30-day money-back line. Close's terms also call all fees non-refundable, so confirm before you pay. Close sells calling, not source tracking. Trustpilot gives it 4.5 over 76 reviews.
- Best if
- Reps place outbound calls and you want per-user pricing with a 14-day trial.
- Skip it if
- You count inbound calls by marketing source.
WhatConverts
From $30 a month
- Credits
- Not listed
- Users
- Not listed
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
You keep call tracking and pay less to start. Its entry plan costs $30 a month, against CallRail's $55 on monthly billing. Plus costs $60, Pro $100 and Elite $160, each for a single account.
Extra numbers cost $2.50 each, against CallRail's $3. You get 14 days free and a 30-day refund window.
The catch is the exit. Plans auto-renew, and fees are not refunded after day 30. Only 21 Trustpilot reviews back its 4.5 score.
- Best if
- You want call tracking at a lower entry price and can accept auto-renewal.
- Skip it if
- You want a refund after the first 30 days.
GoHighLevel
From $97 a month
- Credits
- Not listed
- Users
- Unlimited
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
If you run client accounts, Starter costs $97 a month with no long-term contract. Unlimited costs $297 and Founder $497. CallRail's dearest plan costs $215.
You get a 14-day trial. The catch is the extras. Telecom and AI usage cost more, and HIPAA compliance adds $297 a month. All fees are non-refundable.
GoHighLevel places calls but does not track them. Trustpilot gives it 4.9 across 15,282 reviews.
- Best if
- You run client accounts and want a month-to-month platform that places calls.
- Skip it if
- You want a refund path or a plain call-tracking bill.
Keap
From $320 a month
- Credits
- Not listed
- Users
- 2 included
- Free trial
- Yes
- Refund
- 90 days
- Free plan
- None
Keap sells a CRM with calling. You get 90 days to ask for a refund, while Zoho CRM gives 45. The Platform plan costs $320 a month with 2 seats. Extra users cost $39 each.
Annual contracts charge $299 if you cancel before the year ends. Keap's terms do not say how that fee meets the guarantee. Confirm before you pay.
Usage over your allotment costs $0.015 a text and $0.01 a voice minute. Trustpilot gives Keap 1.1 across 499 reviews.
- Best if
- You want a CRM with calling and a 90-day money-back guarantee.
- Skip it if
- You may cancel inside a year, when the $299 fee may apply.
How this list is built
Every tool here sells call tracking, calling or a business phone line. Its main product is a capture tool or a CRM. Only WhatConverts tracks calls.
The other five sell calling, so they suit a team that places calls. Tools run by lowest paid plan per month, cheapest first. A tie goes to alphabetical order.
CallRail’s usage fees set your bill, so price your minutes first
CallRail’s four plans cost $55, $105, $165 and $215 on monthly billing. Yearly billing brings them to $50, $95, $150 and $195. CallRail’s pricing page opens on yearly billing, so you see $50 before $55.
Every plan includes 5 numbers and a minutes allowance. Step up to Lead Tracking Complete for 1,000 form submissions. Lead Conversion adds 10,000 analysis minutes. Lead Conversion Complete holds both.
Past that, local numbers cost $3 each and local minutes cost $0.06. Toll-free numbers cost $5. Toll-free minutes cost $0.09. Texts cost $0.03 each.
One Trustpilot reviewer saw a $50 plan reach nearly $200 a month on extra minutes. That is one review. Price your own minutes with the true cost tool. CallRail averages 3.5 on Trustpilot across 488 reviews.
Five of these six tools sell calling, not call tracking
CallRail ties each call and text to a marketing source. A CRM lets a rep place a call and log it. You get a different job.
Call tracking tells you which ad or page made the phone ring. Your CRM does not. Switch to one and you save money only if your team dials out. You give up attribution.
HubSpot, Zoho CRM and Close show their lowest figure on yearly billing. Compare their monthly prices with CallRail’s monthly prices.
Who missed the list and why: four dialers sit on outreach and data plans
Each one adds a dialer to a cold email or data plan.
- Mailshake has a Power phone dialer. Its $29, $49 and $99 plans sell cold email.
- Smartlead has a SmartDialer. Its plans, $39 to $379 a month, sell cold outreach.
- Apollo has a US Dialer that spends credits. Its $0 to $119 plans sell contact data.
- lemlist has a built-in call dialer and VoIP links. Its $69 and $109 plans sell cold outreach.
Stay with CallRail when you must know which ad made the phone ring
Stay if you need the source of every call. Lead Tracking includes call and text attribution, recording, routing and transcription. Automation rules come with it too.
Stay too if you want forms and conversation tools on one bill. Lead Tracking Complete adds form tracking. Lead Conversion adds call summaries and sentiment analysis. Healthcare teams get a signed business associate agreement for HIPAA.
CallRail also gives you a 14-day trial with no credit card. Its pricing page gives no refund window. Use the trial to test your minutes.
Start WhatConverts’ trial if you need tracking for less
If you need tracking for less, start WhatConverts’ free trial and check its plans. If your reps only place calls, start with Close or HubSpot instead.
Frequently asked questions
What does CallRail cost per month?
CallRail's cheapest plan, Lead Tracking, costs $55 a month on monthly billing. Pay yearly and it drops to $50. Lead Conversion Complete costs $215 monthly or $195 yearly. Usage is billed on top.
Is there a cheaper alternative to CallRail that still tracks calls?
Yes, WhatConverts. Its plans start at $30 a month. The five CRMs here sell calling only.
Does CallRail charge if I go over my minutes?
Yes. CallRail bills extra local minutes at $0.06 each, and an added local number costs $3. It calls these usage fees non-refundable.
Can I try CallRail before paying?
Yes, every CallRail account starts with a 14-day free trial. You need no credit card to start. Billing begins after the trial ends.
Can a CRM replace CallRail for call tracking?
Only if your team places calls instead of tracking them. HubSpot, Zoho CRM, Close, GoHighLevel and Keap sell calling, not source tracking.
Sources
Show all 33 sources
- Trustpilot, : CallRail's rating of 3.5 from 488 reviews
- Trustpilot, : WhatConverts' rating of 4.5 from 21 reviews
- Trustpilot, : HubSpot's rating of 1.5 from 1,180 reviews
- Trustpilot, : Zoho's rating of 3.8 from 6,192 reviews
- Trustpilot, : Close's rating of 4.5 from 76 reviews
- Trustpilot, : GoHighLevel's rating of 4.9 from 15,282 reviews
- Trustpilot, : Keap's rating of 1.1 from 499 reviews
- Apollo, : plan details and prices and terms
- Apollo, : terms
- CallRail, : plan details and prices and terms
- Close, : terms
- Close, : plan details and prices and terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- lemlist, : terms
- lemlist, : plan details and prices and terms
- Mailshake, : plan details and prices and terms
- Mailshake, : terms
- Smartlead, : terms
- Smartlead, : terms
- Smartlead, : plan details and prices and terms
- WhatConverts, : plan details and terms
- WhatConverts, : plan details and prices and terms
- WhatConverts, : terms
- Zoho CRM, : plan details and prices and terms
- Zoho CRM, : terms
- Zoho CRM, : terms