HubSpot alternatives: eight CRMs priced against the free tier and $10 Starter
On this page, 6 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| Zoho CRM Prices Review | $7/mo Bigin Express | Not listed | Yes | 45 days | Yes |
| Close Prices | $9/mo Solo | 500 credits | 14 days | 30 days | None |
| Freshsales Prices | $9/mo Growth | Not listed | 21 days | None | None |
| monday CRM Prices Review | $12/mo Basic | 1,000 contacts | 14 days | 30 days | None |
| Pipedrive Prices Review | $14/mo Lite | Not listed | 14 days | None | None |
| Attio | $35/mo Plus | Not listed | 14 days | None | Yes |
| GoHighLevel Prices Review | $97/mo Starter | Not listed | 14 days | None | None |
| Keap Prices Review | $320/mo Platform | Not listed | Yes | 90 days | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
Zoho CRM
From $7 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- Yes
- Refund
- 45 days
- Free plan
- Yes
Zoho CRM Free covers 3 users, where HubSpot's free tools cover 2. Paid Bigin Express costs $9 a user on monthly billing, under Starter's $10.
Billed yearly, Bigin Express costs $7. HubSpot Starter also costs $7 billed yearly.
You get 45 days to ask for a refund. HubSpot's terms call every payment non-refundable.
The catch is Standard. At $20 a user on monthly billing, three users pay $60. Zoho also wants notice seven days before renewal.
- Best if
- You want a free plan for 3 users and a 45-day refund window.
- Skip it if
- You need Standard or higher and watch the monthly bill.
Close
From $9 a month
- Contacts
- Not listed
- Credits
- 500
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
Close Solo costs $9 per user billed yearly, or $19 on monthly billing. Pipedrive Lite costs $24 on monthly billing. Credits come on every plan, from 500 on Solo to 2,000 on Scale. You can test any plan free for 14 days.
The catch is the refund. Close's pricing promises 30 days, yet its terms call all fees non-refundable. Essentials costs $49 a user monthly, so three users pay $147.
- Best if
- You want credits included per user and a 14-day trial.
- Skip it if
- You count on the 30-day refund without getting it in writing.
Freshsales
From $9 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 21 days
- Refund
- None
- Free plan
- None
Freshsales Growth costs $11 per user each month. Yearly billing brings it to $9. Three users pay $33, against $30 on HubSpot Starter.
You get 21 days to test it, where Close gives 14. HubSpot's pricing page gives no trial length.
The catch is the contract. Mid-term, you cannot cut users or downgrade. Notice is due 30 days before the term ends.
Branded documents add $19 per user each month. Payments are non-refundable.
- Best if
- You want low per-user tiers and three weeks to test.
- Skip it if
- You expect a refund, or want branded documents on every seat.
monday CRM
From $12 a month
- Contacts
- 1,000
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
monday CRM Basic costs $18 a seat monthly and includes 1,000 contacts. Yearly billing brings it to $12. You can test it free for 14 days.
After you pay, you get 30 days to ask for a refund. HubSpot's terms give none.
Price is the catch. Three Basic seats cost $54 a month, and ten cost $180. Once the refund window closes, fees are non-cancellable.
- Best if
- You want per-seat pricing and a 30-day refund window.
- Skip it if
- You have ten seats and a tight budget.
Pipedrive
From $14 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
Pipedrive Lite costs $24 a seat monthly. Billed yearly, it is $14. Three Lite seats cost $72, against $147 for three Close Essentials seats.
Growth costs $49, and two higher tiers cost more. Every tier comes with a 14-day trial.
Add-ons are the catch, and they sit apart from your seats. Campaigns starts at $13.33 and LeadBooster at $32.50. Pipedrive's terms offer no refunds.
- Best if
- You want four per-seat tiers and a 14-day trial.
- Skip it if
- You need email marketing bundled into the seat price.
Attio
From $35 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user, up to 10
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Attio Free covers 3 seats at $0, one more than HubSpot's free tools. Paid plans come with a 14-day trial. Plus costs $44 per user monthly, and $35 on yearly billing. Pro costs $99, or $79 yearly.
Paid seats are the catch. Three Plus users pay $132, against $30 on HubSpot Starter. Ten pay $440. Attio's terms give no refunds.
- Best if
- You have three people and want a free CRM first.
- Skip it if
- You want a low paid price per seat.
GoHighLevel
From $97 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Unlimited
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
At 10 seats, GoHighLevel Starter costs $97 a month flat. Ten HubSpot Starter seats cost $100. It lists no per-seat price.
Terms run month to month. You get 14 days to test.
Usage is the catch. Telecom and AI are billed on top. Its terms call all fees non-refundable. A three-person team pays $97 here, where HubSpot Starter costs $30.
- Best if
- You have ten users and want one flat bill.
- Skip it if
- You have two or three users who fit HubSpot's cheaper plans.
Keap
From $320 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- 2 included
- Free trial
- Yes
- Refund
- 90 days
- Free plan
- None
Keap Platform costs $320 a month billed monthly, and it includes 2 users. Extra users cost $39 each. Its 90-day money-back guarantee is double Zoho CRM's 45 days.
The catch is the exit. On the one-year contract, leaving early costs a $299 fee. To cancel, you call at least 10 days before the next invoice. Texts over your allotment cost $0.015 each.
- Best if
- You want one fixed plan, a 90-day refund and can commit for a year.
- Skip it if
- You want the lowest entry price or an online cancel.
How this list is built
Every tool here sells a CRM as its main product. Tools are ordered by their lowest paid plan a month, cheapest first. A tie goes to alphabetical order, and tools with no public price come last.
HubSpot’s bill jumps from $10 a seat to $800 a month
Marketing Hub Professional adds a required $3,000 onboarding fee. You pay it once, before the first month’s work.
Enterprise costs $3,600 a month with a $7,000 onboarding fee. Extra core seats start at $45 on Professional and $75 on Enterprise. Sales Hub charges per seat, at $90 for Professional and $150 for Enterprise. HubSpot’s Sales page gives no onboarding fee for either.
The terms add three limits. You cannot cancel before your term ends. HubSpot may raise your fee to list price at renewal. Overages are invoiced at catalog rates.
Count your seats before you sign. A locked term makes a wrong guess costly.
At 3 seats, only Zoho Bigin Express undercuts HubSpot Starter
Seat count decides who costs less. On monthly billing, three Zoho Bigin Express seats cost $27. HubSpot Starter charges $30 for the same three.
| Plan | 3 seats | 10 seats |
|---|---|---|
| HubSpot Starter | $30 | $100 |
| Zoho CRM Bigin Express | $27 | $90 |
| Freshsales Growth | $33 | $110 |
| monday CRM Basic | $54 | $180 |
| Pipedrive Lite | $72 | $240 |
| GoHighLevel Starter | $97 flat | $97 flat |
| Attio Plus | $132 | $440 |
| Close Essentials | $147 | $490 |
| Keap Platform | $320 plus $39 per extra user | $320 plus $39 per extra user |
On yearly billing, Zoho Bigin Express matches HubSpot Starter at every seat count. GoHighLevel and Keap charge by plan, not by seat. Write down your own seat count before you compare.
The true-cost calculator runs your numbers. The CRM picker narrows a shortlist by logins and budget.
Stay with HubSpot if free tools or Starter already cover you
Stay if two users fit on the free tools. They need no credit card. They cover marketing, sales, service, content, data and revenue tools.
Stay if you want one login for five jobs. Starter bundles Marketing, Sales, Service, Content and Data Hub under one seat price.
Stay if you need paid seats. At 3 seats, HubSpot Starter costs less than every paid alternative but one.
Trustpilot rates HubSpot 1.5 from 1,180 reviews, as of 2026-11-05. Of the ten newest, eight give 1 star. Several name locked-in contracts and slow support.
Leave when onboarding fees decide the deal. Leave when you need a term you can walk away from.
Who missed the list and why: Brevo, Mailchimp, ActiveCampaign and Apollo sell email or data
If you came for a CRM, these four tools will not replace one. Each sells something else as its main product.
- Brevo: It sells email plans. Starter costs $9 for 5,000 emails, and Professional costs $499 for 150,000. Pipelines sit on separate Sales plans, described as “Custom pipelines, sales automation, chat & more”.
- Mailchimp: Its plans are email plans priced by audience and sends. Standard starts at $20 a month for 6,000 emails. Free covers under 250 contacts.
- ActiveCampaign: Email automation comes first. Starter costs $15 a month, billed yearly for 1,000 contacts. Pipelines arrive as an add-on: “Boost our CRM with two add-ons: Pipelines and sales engagement”.
- Apollo: Contact data comes first. Free gives you 900 credits and Basic gives you 30,000. Its page says “manage pipeline & close deals”, yet its plans buy data credits.
Check three lines in each contract before you switch
Read the cancel line first. Check how far ahead each vendor wants notice, and whether you must call.
Next, read the refund line. Windows run from none at HubSpot to 90 days at Keap. Where a vendor’s pricing and its terms disagree, ask for the window in writing.
Last, price the extras. Add up onboarding, extra seats and add-ons. Compare that total, not the headline price.
The HubSpot pricing page lists each plan. The CRM guide shows the whole field.
Start on HubSpot’s free tools, then test Zoho CRM Free
If two users fit, stay on HubSpot’s free tools. If you need three users and no bill, start on Zoho CRM Free.
Frequently asked questions
What does HubSpot cost per month?
HubSpot's CRM costs $0 for up to 2 users. Paying yearly drops a Starter seat to $7. Marketing Hub Professional costs $800 a month plus a required $3,000 onboarding fee.
Can I cancel HubSpot mid-term?
No, HubSpot's customer terms give you no exit before your current term ends. The subscription renews on its own unless you turn off auto-renewal in Account & Billing first. Amounts paid are non-refundable.
Which HubSpot alternative is cheapest?
Zoho CRM is cheapest, with a free plan for 3 users. Paid plans start at $7 a user a month billed yearly, or $9 billed monthly. Attio also has a free plan for 3 seats.
Is GoHighLevel cheaper than HubSpot for a bigger team?
Yes, at 10 seats on monthly billing. A flat $97 beats $100 for ten HubSpot Starter seats. At 3 seats, HubSpot Starter costs $30 and wins. Telecom and AI usage adds to GoHighLevel's bill.
Do these alternatives match HubSpot's free CRM?
Only Zoho CRM Free and Attio Free come close. Each gives you 3 users, one more than HubSpot. The other six alternatives have no free plan.
Sources
Show all 30 sources
- Trustpilot, : HubSpot's rating of 1.5 from 1,180 reviews
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- Apollo, : plan details and prices and terms
- Apollo, : terms
- Attio, : terms
- Attio, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Close, : terms
- Close, : plan details and prices and terms
- Freshsales, : plan details and prices and terms
- Freshsales, : terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- monday CRM, : plan details and prices and terms
- monday CRM, : terms
- Pipedrive, : plan details and prices and terms
- Pipedrive, : plan details and terms
- Zoho CRM, : plan details and prices and terms
- Zoho CRM, : terms
- Zoho CRM, : terms