Pipedrive alternatives: eight CRMs priced against it
On this page, 5 sections
The alternatives, cheapest paid plan first
| Tool | From | Includes | Free trial | Refund | Free plan |
|---|---|---|---|---|---|
| HubSpot Prices Review | $7/mo Content Hub Starter | Not listed | Not listed | None | Yes |
| Zoho CRM Prices Review | $7/mo Bigin Express | Not listed | Yes | 45 days | Yes |
| Close Prices | $9/mo Solo | 500 credits | 14 days | 30 days | None |
| Freshsales Prices | $9/mo Growth | Not listed | 21 days | None | None |
| monday CRM Prices Review | $12/mo Basic | 1,000 contacts | 14 days | 30 days | None |
| Attio | $35/mo Plus | Not listed | 14 days | None | Yes |
| GoHighLevel Prices Review | $97/mo Starter | Not listed | 14 days | None | None |
| Keap Prices Review | $320/mo Platform | Not listed | Yes | 90 days | None |
From and Includes are each tool's cheapest paid plan, on its cheaper billing. The other columns cover every plan.
HubSpot
From $7 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Not listed
- Free trial
- Not listed
- Refund
- None
- Free plan
- Yes
HubSpot Free Tools costs $0 and covers 2 seats. Its Starter Customer Platform runs $10 a seat billed monthly. Three seats cost $30. The same three cost $72 on Pipedrive Lite.
The catch is the climb. Sales Hub Professional costs $90 a seat and Enterprise $150. Professional and Enterprise onboarding are required one-time fees of $3,000 and $7,000. You cannot cancel before your term ends.
Trustpilot shows 1.5 from 1,180 reviews, against Pipedrive's 4.4.
- Best if
- You want a $0 start and may add marketing later.
- Skip it if
- You need to leave mid-term or dislike onboarding fees.
Zoho CRM
From $7 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- Yes
- Refund
- 45 days
- Free plan
- Yes
Zoho CRM Standard bills $20 per user monthly. A team of 3 pays $60 where Pipedrive Lite costs $72. If you are unhappy in your first 45 days, Zoho refunds you in full. Pipedrive's terms refund nothing.
The catch is reputation. Its Trustpilot rating is 3.8 from 6,192 reviews, below Pipedrive's 4.4. Bigin Express starts at $9 a user billed monthly. Professional costs $35 and Enterprise $50.
A free plan covers 3 seats. Price rises wait until your billing cycle ends.
- Best if
- You want cheap tiered seats and a 45-day refund window.
- Skip it if
- A Trustpilot rating below Pipedrive's 4.4 worries you.
Close
From $9 a month
- Contacts
- Not listed
- Credits
- 500
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
If you start with one user, Close Solo costs $19 on monthly billing. Pipedrive Lite costs $24 on monthly billing. Close Essentials runs $49 per user billed monthly, the same as Pipedrive Growth. Three seats cost $147 on either.
Extras are the catch. Most outbound calls cost about $0.02 a minute. Close has no free plan. Its Growth plan is $109 per user monthly, above Pipedrive Ultimate's $99.
Close promises a 30-day guarantee. Its terms still refund nothing. Trustpilot shows 4.5 from 76 reviews.
- Best if
- Your reps live on the phone and accept per-minute call costs.
- Skip it if
- You want a free plan or a clean refund answer.
Freshsales
From $9 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 21 days
- Refund
- None
- Free plan
- None
Freshsales Growth bills $11 per user monthly. For 3 seats you pay $33 where Pipedrive Lite costs $72. You also get a 21-day trial against Pipedrive's 14. Pro is $47 per user and Enterprise $71.
Its contract is the catch. Payments are non-refundable. During a term you cannot cut users or downgrade your plan. Give 30 days' notice before a term ends.
Freshworks, its parent, holds 1.3 from 120 Trustpilot reviews. Branded documents add $19 a user a month.
- Best if
- Per-seat price is the number that decides for your team.
- Skip it if
- A 1.3 Trustpilot rating or the 30-day notice rule is a deal-breaker.
monday CRM
From $12 a month
- Contacts
- 1,000
- Credits
- Not listed
- Users
- Priced per user
- Free trial
- 14 days
- Refund
- 30 days
- Free plan
- None
monday CRM Basic costs $18 a seat billed monthly. A team of 3 pays $54 where Pipedrive Lite costs $72. You can cancel your first purchase in writing within 30 days. Pipedrive gives no such window.
The catch is the limits. Basic includes 1,000 contacts and Standard 10,000. Pro holds 100,000 and costs $41 a seat. Past your usage balance, monday may charge extra fees.
monday.com holds 2.0 on Trustpilot across 3,447 reviews. After the refund period, fees are non-refundable.
- Best if
- You want a contact-limited plan with a refund window.
- Skip it if
- You need a free tier or predictable overage costs.
Attio
From $35 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Priced per user, up to 10
- Free trial
- 14 days
- Refund
- None
- Free plan
- Yes
Attio Free costs $0 for 3 seats, and Pipedrive lists no free plan. Attio Plus takes up to 10 users, each billed $44 monthly. For 3 seats you pay $132 against $72 on Pipedrive Lite. Annual billing brings Plus to $35.
After the free plan, the price jumps. Pro is $99 per user, the same as Pipedrive Ultimate. Fees are non-refundable, and terms run one or twelve months. Attio gives you no Trustpilot rating to lean on.
- Best if
- You want a $0 start and accept higher paid seat prices.
- Skip it if
- You need a refund window or a public rating to lean on.
GoHighLevel
From $97 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- Unlimited
- Free trial
- 14 days
- Refund
- None
- Free plan
- None
GoHighLevel Starter costs $97 a month with a 14-day trial. Five users on Pipedrive Lite cost $120, above Starter's $97. Unlimited costs $297 and Founder $497, all month to month.
The catch is usage. Telecom and AI use bill on top, and all fees are non-refundable. A white-label mobile app adds $497 a month. Its 4.9 from 15,282 Trustpilot reviews is the highest rating here.
- Best if
- You run client accounts and want one flat monthly plan.
- Skip it if
- You need a simple per-seat CRM bill.
Keap
From $320 a month
- Contacts
- Not listed
- Credits
- Not listed
- Users
- 2 included
- Free trial
- Yes
- Refund
- 90 days
- Free plan
- None
Keap's one plan costs $320 a month and includes 2 seats. Five Pipedrive Growth seats cost $245. Extra Keap users cost $39 a month each.
You get a 90-day money-back guarantee, the longest refund window here. Pipedrive gives none.
The catch is commitment. An annual contract carries a $299 early termination fee. You cancel by phone, at least 10 days before the next invoice. Texts past your allotment cost $0.015 each.
Its 1.1 from 499 Trustpilot reviews is the lowest rating here.
- Best if
- You want a long refund window and accept a one-year contract.
- Skip it if
- You may leave early or want self-serve cancellation.
How this list is built
Every tool here sells a CRM as its main product. Tools run cheapest first by lowest paid plan per month, annual price where listed. A tie goes to alphabetical order, and free plans never count as paid.
Pipedrive Growth is $49 a seat, and add-ons cost extra
Pipedrive bills per seat. On monthly billing, Lite starts at $24 and Ultimate tops out at $99. Annual billing cuts that range to $14 through $79.
Prices exclude VAT. The trial lasts 14 days and asks for no card. Your co-workers can join it.
Lite holds lead, calendar and pipeline management, 500+ integrations and meeting intelligence. For email sync with tracking, automations and a meeting scheduler, step up to Growth. Premium adds lead routing, custom scoring and e-signatures. Ultimate adds a sandbox account, security rules and longer phone support.
Add-ons cost extra, each from a starting price. LeadBooster and Smart Docs each start at $32.50. Web Visitors starts at $41, Projects at $16 and Campaigns at $13.33. Late amounts accrue 1% interest a month.
Pipedrive can raise fees with a month’s notice. A rise lands at your next renewal date, never mid-term. Check the Pipedrive pricing page before you renew. The wider field sits on the CRM desk.
Four rivals cost less per seat than Pipedrive Lite, billed monthly
Attio Plus and Close Essentials cost more. Plans differ in features. Treat each total as a floor.
| Tool and plan | 3 seats | 5 seats | 10 seats |
|---|---|---|---|
| Pipedrive Lite | $72 | $120 | $240 |
| Pipedrive Growth | $147 | $245 | $490 |
| HubSpot Starter Customer Platform | $30 | $50 | $100 |
| Zoho CRM Bigin Express | $27 | $45 | $90 |
| Zoho CRM Standard | $60 | $100 | $200 |
| Freshsales Growth | $33 | $55 | $110 |
| monday CRM Basic | $54 | $90 | $180 |
| Attio Plus | $132 | $220 | $440 |
| Close Essentials | $147 | $245 | $490 |
GoHighLevel and Keap bill by plan, not by seat. If HubSpot or GoHighLevel tempts you, read HubSpot alternatives and GoHighLevel alternatives.
Who missed the list and why: Brevo, Mailchimp, ActiveCampaign and Apollo sell email or data
None of the four sells a CRM as its main product.
- Brevo sells email first. Its Free, Starter, Standard and Professional plans count emails and contacts. Pipelines sit on separate Sales plans. Sales Essentials costs $27.92 a month, and Sales Advanced costs $58.50 a user.
- Mailchimp sells email only. Its Free, Essentials, Standard and Premium plans price by audience and sends. Every plan is an email plan.
- ActiveCampaign puts email automation first. Its Starter, Plus, Pro and Enterprise plans price by contacts. They bill yearly for 1,000 contacts. It sells Pipelines as an add-on to email automation.
- Apollo sells contact data first. Its Free, Basic, Professional and Organization plans are sized by data credits. Those run from 900 to 72,000. Apollo also lets you manage a pipeline and close deals.
Stay with Pipedrive if a simple, well-rated pipeline is the job
Stay if you sell from a pipeline and want a short ladder. Lite already holds pipeline management, integrations and meeting intelligence. You can test it before paying.
Stay if reputation matters to you. Trustpilot gives Pipedrive 4.4 across 3,472 reviews on 5 November 2026. That beats HubSpot, Zoho CRM, monday CRM, Freshsales and Keap.
Only GoHighLevel at 4.9 and Close at 4.5 rate higher.
One of its ten newest reviews, a 4-star, praised small-team efficiency. It said Campaigns and Lead Forms leave much to be desired.
Leave if seat price is your limit. HubSpot, Zoho CRM, Freshsales and monday CRM all bill less per seat. Leave if you want a free plan, which HubSpot, Zoho CRM and Attio give you.
Cancel before your renewal date. Pipedrive renews automatically and refunds nothing.
Run one rival’s free plan or trial before you cancel Pipedrive
Pick the constraint that hurts most, then test that tool on your real pipeline. If you use most of Pipedrive’s features today, stay where you are.
Frequently asked questions
What is the cheapest Pipedrive alternative?
HubSpot Sales Hub Starter and Zoho CRM Bigin Express cost least. Each is $7 a seat billed annually. Free plans come from HubSpot, Zoho CRM and Attio. HubSpot's covers 2 seats, and the other two cover 3 each.
What does Pipedrive cost for 10 seats?
Billed monthly, 10 Pipedrive seats cost $240 on Lite and $490 on Growth. Premium costs $790 and Ultimate $990. Billed annually, 10 seats cost $140, $390, $590 and $790 a month.
Can I get a refund if I leave Pipedrive?
No. Pipedrive's terms say all fees are non-refundable. Cancellation takes effect at the end of the current term. Subscriptions renew automatically, and you cancel through the cancellation link in the product.
Does Pipedrive have a free plan?
No. Pipedrive lists four paid plans and a 14-day trial. The trial asks for no card. Attio, HubSpot and Zoho CRM each list a $0 plan.
Is Pipedrive cheaper billed annually?
Yes. Billed annually, Lite costs $14 a seat a month instead of $24. Growth costs $39 instead of $49. Premium costs $59 instead of $79, and Ultimate $79 instead of $99.
Sources
Show all 38 sources
- Pipedrive, : Home page, the source of the interface image above
- Trustpilot, : Pipedrive rating 4.4 from 3,472 reviews, and a sample of its ten newest reviews
- Trustpilot, : HubSpot rating 1.5 from 1,180 reviews
- Trustpilot, : Zoho rating 3.8 from 6,192 reviews
- Trustpilot, : Close rating 4.5 from 76 reviews
- Trustpilot, : Freshworks (Freshsales) rating 1.3 from 120 reviews
- Trustpilot, : monday.com rating 2.0 from 3,447 reviews
- Trustpilot, : GoHighLevel rating 4.9 from 15,282 reviews
- Trustpilot, : Keap rating 1.1 from 499 reviews
- ActiveCampaign, : terms
- ActiveCampaign, : plan details and prices and terms
- Apollo, : plan details and prices and terms
- Apollo, : terms
- Attio, : terms
- Attio, : plan details and prices and terms
- Brevo, : terms
- Brevo, : plan details and prices
- Close, : terms
- Close, : plan details and prices and terms
- Freshsales, : plan details and prices and terms
- Freshsales, : terms
- GoHighLevel, : plan details and prices and terms
- GoHighLevel, : terms
- HubSpot, : terms
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- HubSpot, : plan details and prices
- Keap, : terms
- Keap, : plan details and prices and terms
- Mailchimp, : terms
- Mailchimp, : plan details and prices and terms
- monday CRM, : plan details and prices and terms
- monday CRM, : terms
- Pipedrive, : plan details and prices and terms
- Pipedrive, : plan details and terms
- Zoho CRM, : plan details and prices and terms
- Zoho CRM, : terms
- Zoho CRM, : terms